How do you go from recording in borrowed conference rooms with equipment in a shopping bag to one of the top five pediatric podcasts in the world? Jessie Cohen and Melanie Douglass from Children's Hospital Colorado did exactly that, building a homegrown podcast experiment into a show with over 2 million downloads across 187 countries. Now operating from a dedicated studio, they reach primary care providers across their seven-state region and beyond by applying journalistic storytelling techniques that create deeper trust and engagement than traditional medical education formats. Cohen, a former national correspondent, encourages doctors to go beyond the white coat and share the human experiences that shape their practice. In this session, they'll share how they turned grassroots passion into global impact. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters00:00 Intro  02:03 Meet the Team and Charting Pediatrics  04:47 Top Five Pediatric Podcast Worldwide  06:18 Why Podcasting for Physician Relations  08:27 Target Audience and Secondary Listeners  11:23 Spanish Language Podcast Launch  16:08 Evolution from Part-Time to Dedicated Resources  18:52 Jesse's Journalism Background and Transition  21:47 Dedicated Personnel and Equipment Challenges  23:42 Building the Studio  25:17 Live Events Strategy  27:38 Strong Storytelling Beyond the White Coat  30:04 Dr. Lori Sherlock's Vulnerable Story  32:51 Trusted Education and Hospital Reputation  35:12 Heart Institute Promotion Campaign  37:54 Recording and Editing Advertisements  39:08 Dynamic Ad Insertion Discussion  42:11 Listener Testimonial from Auburn Student  46:04 ROI and Strategic Planning  48:37 How to Get Started Advice  51:06 Where to Find Charting Pediatrics Resources Mentioned Connect with Jessie Cohen on LinkedIn: ⁠https://www.linkedin.com/in/jessie-cohen-ba9b30b1/⁠ Connect with Melanie Douglass on LinkedIn: ⁠https://www.linkedin.com/in/melanie-douglass-mba-72916843/⁠ ⁠Charting Pediatrics podcast⁠ (all platforms) ⁠Pediatrics en Línea⁠ - Spanish language sister podcast ⁠2024 Podcast Hype video Connect with Dan Kendall • LinkedIn: ⁠https://www.linkedin.com/in/dankendall/ • Instagram: ⁠https://instagram.com/healthtechdan⁠ Connect with HealthPodcast.Org • LinkedIn: ⁠https://www.linkedin.com/company/healthpodcastorg • Instagram: ⁠https://instagram.com/healthpodcastorg⁠ • YouTube: ⁠https://www.youtube.com/@HealthPodcastOrg⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠HealthPodcastShow.com⁠ • Health Podcast Awards - ⁠HealthPodcastAwards.com⁠ • Health Podcast Library - ⁠HealthPodcastLibrary.com⁠ • Health Podcast Community - ⁠HealthPodcastCommunity.com⁠ • Health Podcast Network - ⁠HealthPodcastNetwork.com⁠ • Health Podcast Summit - ⁠HealthPodcastSummit.com⁠ • Health Content Integrity Pledge - ⁠https://healthpodcast.org/health-content-integrity-pledge⁠ ⁠⁠⁠Health Podcast Show⁠⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media