Monetize This! Where Podcasting Best Practices Come to Die
Monetize This! Where Podcasting Best Practices Come to Die

Monetize This! Where Podcasting Best Practices Come to Die

David Beckemeyer

Overview
Episodes

Details

Part creative rebellion, part cozy rant, Monetize This! takes a friendly swing at the podcasting rulebook and celebrates the joy of doing it wrong on purpose. monetizethispodcast.substack.com

Recent Episodes

Guesting on Podcasts Without Playing the Guru Game with Russell Van Brocklen
MAR 2, 2026
Guesting on Podcasts Without Playing the Guru Game with Russell Van Brocklen
<p>Most advice about podcast guesting assumes you want to sell a course.This episode assumes you want to get invited back.</p><p>Russell Van Brocklen doesn’t host a podcast. He doesn’t want one. He ignores most guesting “best practices” — and somehow keeps landing interviews, speaking slots, and follow-ups anyway.</p><p>In this short case file, we look at what actually breaks when guru advice meets real hosts, real shows, and real audiences.</p><p><strong>In this episode:</strong></p><p>* Why most podcast guesting advice fails outside the guru economy</p><p>* How guest appearances can lead to real credibility, not just exposure</p><p>* Using podcasts and speaking as a path to becoming an Amazon bestselling author</p><p>* What preparing for a TEDx talk reveals about authority and expertise</p><p>* Why usefulness beats funnels, hacks, and “personal brand” strategies</p><p><strong>About the guest:</strong>Russell Van Brocklen is <em>The Dyslexia Professor</em>. He translates structured-literacy methods proven most effective for struggling readers into bite-size actions parents can use immediately.</p><p>Learn more and download his free guide at <strong>dyslexiaclasses.com</strong></p><p><strong>About the show:</strong><em>Monetize This!</em> is not a podcast about podcast advice.It’s about the advice industry surrounding podcasting, speaking, and creator work — and what survives contact with reality.</p><p>Short episodes. Long skepticism. Completely serious podcast.</p><p><a target="_blank" href="https://monetizethispodcast.substack.com/">monetizethispodcast.com</a></p><p><strong>Links & Resources</strong></p><p>* <a target="_blank" href="https://dyslexiaclasses.com">dyslexiaclasses.com</a></p><p>* <a target="_blank" href="https://monetizethispodcast.substack.com/">Monetize This!</a></p><p>An email to [email protected] might or might not get you a t-shirt.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://monetizethispodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">monetizethispodcast.substack.com</a>
play-circle icon
6 MIN
Microphones Are Not Your Problem
FEB 24, 2026
Microphones Are Not Your Problem
<p>First of all… apologies.</p><p>This episode contains actual advice… sort of.</p><p>A listener asked us to talk about microphones — the most over-Googled, over-YouTubed, over-affiliate-linked topic in podcasting. So today we’re doing something radical:</p><p>We’re simplifying it.</p><p>Instead of a Top 10 list.Instead of a comparison chart.Instead of a 47-minute deep dive into capsule patterns.</p><p>We’re answering the question:</p><p><strong>Do you even need a microphone to start a podcast?</strong></p><p>And if you insist on buying one… we give you exactly one recommendation.</p><p>No affiliate link.No drama.No endless options.</p><p>You’re welcome.</p><p><a target="_blank" href="https://samsontech.com/products/microphones/usb-microphones/q2u/">Samson Q2U</a> USB/XLR Dynamic Microphone $99.99 US</p><p><a target="_blank" href="https://www.sennheiser.com/en-us/catalog/products/microphones/xs-lav/xs-lav-usb-c-509261?srsltid=AfmBOopuT-mPnb9NNn03WzK_Khp-tohwv1jD3JqDdByky1dnwCbI7UWc">Sennheiser XS Lav</a> Omnidirectional clip-on lavalier microphone $69.00 US</p><p>For Real, Structured Podcasting Advice</p><p>If you’re new and want a step-by-step roadmap, check out Dave Campbell’s <strong>How To Podcast Series</strong>.</p><p>He recently released a 24-episode series covering what he calls the 24 Steps from Beginner to Pro, starting at Episode 574.</p><p>Find it at:howtopodcast.ca</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://monetizethispodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">monetizethispodcast.substack.com</a>
play-circle icon
11 MIN
Why Podcast Advice Overcomplicates Everything with Julie Marty-Pearson
FEB 16, 2026
Why Podcast Advice Overcomplicates Everything with Julie Marty-Pearson
<p>Podcasting advice loves certainty.Rules. Checklists. Launch plans. Guarantees.</p><p>This episode is for the people who already know that most of that… doesn’t really matter.</p><p>We hear from Julie Marty-Pearson, a podcast coach and host of multiple shows, about why podcasting has become overcomplicated, how guru culture sells confidence instead of interesting audio, and what happens when you stop treating your podcast like a funnel.</p><p>They talk about:</p><p>* The “launch” that never actually happens</p><p>* Why checklists don’t make podcasts better</p><p>* Breaking every rule and still finding an audience</p><p>* The difference between podcasts as businesses and podcasts as joy</p><p>* Why not everything needs to be optimized, monetized, or taken seriously</p><p>This isn’t an episode about how to podcast.It’s about why making the show might be enough.</p><p><strong>Guest:</strong> Julie Marty-PearsonWebsite: <a target="_blank" href="https://juliemartypearson.com">https://juliemartypearson.com</a>Podcasts: <em>The Story of My Pet, Podcast Your Story, Still Becoming Women Unmuted</em></p><p><a target="_blank" href="https://monetizethispodcast.substack.com/"><strong>Monetize This!</strong></a> is a short, contrarian podcast about podcasting advice, guru culture, and the quiet relief of ignoring most of it.</p><p>If this episode resonated, follow the show wherever you’re listening.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://monetizethispodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">monetizethispodcast.substack.com</a>
play-circle icon
8 MIN
We Love Your Podcast (Probably) with Chris Castanes
FEB 2, 2026
We Love Your Podcast (Probably) with Chris Castanes
<p>What if you’re not a guru…you’ve never taken a masterclass…and you’re still somehow surrounded by podcast advice culture?</p><p>In this episode, we talk with <strong>Chris Castanes</strong>, host of <em>You Are Gonna Be Great at This</em> — a proudly demotivational business podcast with a six-minute attention span and zero interest in “the Top 10.”</p><p>Chris isn’t selling a course. He’s not optimizing funnels. He’s just making a podcast he enjoys — and somehow still attracting AI-generated emails, ranking promises, and merch-for-reviews tactics.</p><p>This is a <strong>field report from the civilian zone</strong>:</p><p>* Why podcasting advice keeps finding people who didn’t ask for it</p><p>* How five-star reviews became a barter economy</p><p>* What happens when the bar is so low that “not terrible” feels revolutionary</p><p>* And why enjoying what you’re doing might be the most suspicious move of all</p><p>No tips. No growth hacks. No motivation.Just observational comedy from inside the podcast industrial complex.</p><p>About the Guest</p><p><strong>Chris Castanes</strong> hosts <em>You Are Gonna Be Great at This</em>, a short-form, completely demotivational business podcast for people who want tools—not hype. Episodes are intentionally brief, mildly cynical, and allergic to hustle culture.</p><p>Links & Resources</p><p>* <a target="_blank" href="https://www.chriscastanes.com/podcast/"><em>You Are Gonna Be Great at This</em></a><a target="_blank" href="https://www.chriscastanes.com/podcast/"> podcast</a></p><p>* <a target="_blank" href="https://www.chriscastanes.com/">Chris Castanes</a></p><p>* <a target="_blank" href="https://monetizethispodcast.substack.com/">Monetize This!</a></p><p>An email to [email protected] might or might not get you a t-shirt.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://monetizethispodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">monetizethispodcast.substack.com</a>
play-circle icon
8 MIN
The Gatekeeping Problem in Podcasting (with Dave Campbell)
JAN 19, 2026
The Gatekeeping Problem in Podcasting (with Dave Campbell)
<p>Who gets to be a podcaster — and who quietly gets told they don’t belong?</p><p>In this episode of <em>Monetize This!</em>, David talks with <strong>Dave Campbell</strong>, a Canadian podcaster behind nine shows and the creator of <em>The How to Podcast Series</em>, about the growing gap between podcasting as a creative medium and podcasting as a gated, guru-driven industry.</p><p>They dig into how “best practices” turn into gatekeeping, why monetization is treated as a credibility test, and how most podcasters are being excluded by advice that assumes everyone wants the same goals.</p><p>This is a conversation for hobbyists, indie creators, and anyone who’s ever felt pressure to optimize, scale, or quit.</p><p><strong>Notable Idea</strong></p><p><em>“Stay small enough, long enough, and you’ll be big enough soon enough.”</em></p><p><strong>About the Guest</strong></p><p><strong>Dave Campbell</strong> is a Canadian podcaster and producer behind nine shows, including <a target="_blank" href="https://howtopodcast.ca/"><em>The How to Podcast Series</em></a><a target="_blank" href="https://howtopodcast.ca/">.</a> His work focuses on pushing back against rigid podcasting advice, highlighting diverse creator paths, and keeping podcasting open, accessible, and human.</p><p><strong>About the Show</strong></p><p><em>Monetize This!</em> is a lighthearted, contrarian podcast that pokes fun at podcasting gurus, advice culture, and the pressure to optimize everything. It’s a space for creators who want permission to make the show they actually want to make.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://monetizethispodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">monetizethispodcast.substack.com</a>
play-circle icon
30 MIN