<description>&lt;p&gt;Content marketing comes down to two categories: gifts and trades. A "gift" is open access content that builds relationships. A "trade" is gated content that requires a listener to give you something in return, such as an email address or money.&lt;/p&gt;&lt;p&gt;You must decide where the divide lies for your business. Podcasts generally work best as gifts because they allow you to reach new people and build trust without friction. Gated content works best for qualifying leads who have a pressing need. However, you must use free content to earn the right to ask for that transaction.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;In this micro-episode:&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;The strategic difference between "gifts" (open access) and "trades" (gated)&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;Why gating your primary content limits your reach&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;How to use free content to validate the ask for an email address&lt;/li&gt;&lt;/ol&gt;&lt;br/&gt;&lt;p&gt;Find more episodes and subscribe at &lt;a href="https://stereoforest.com/minute" rel="noopener noreferrer" target="_blank"&gt;stereoforest.com/minute&lt;/a&gt;.&lt;/p&gt;</description>

The Credibility Minute

Jen deHaan

28 - When to give it away vs. when to charge

FEB 25, 20263 MIN
The Credibility Minute

28 - When to give it away vs. when to charge

FEB 25, 20263 MIN

Description

Content marketing comes down to two categories: gifts and trades. A "gift" is open access content that builds relationships. A "trade" is gated content that requires a listener to give you something in return, such as an email address or money.You must decide where the divide lies for your business. Podcasts generally work best as gifts because they allow you to reach new people and build trust without friction. Gated content works best for qualifying leads who have a pressing need. However, you must use free content to earn the right to ask for that transaction.In this micro-episode:The strategic difference between "gifts" (open access) and "trades" (gated)Why gating your primary content limits your reachHow to use free content to validate the ask for an email addressFind more episodes and subscribe at stereoforest.com/minute.