<description>&lt;p&gt;Generalist podcasts (these are shows with broad topics like "business" or "comedy") can struggle to gain traction. They try to appeal to everyone but end up offering no clear value proposition to anyone.&lt;/p&gt;&lt;p&gt;While creators often fear that niching down will exclude potential listeners, the opposite is true. In a crowded market, specificity is the only way to be found. Listeners search for solutions to specific problems, not vague categories. By narrowing your focus (like "improv techniques for cognitive brain stuff"), you become the more obvious choice for certain topics that people are specifically looking for help in.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;In this micro-episode:&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;Why broad topics lead to high competition and low discoverability&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;The SEO benefit of specific keywords and content pillars&lt;/li&gt;&lt;li data-list="bullet"&gt;&lt;span class="ql-ui" contenteditable="false"&gt;&lt;/span&gt;Why a smaller, specific audience is more valuable than a broad, disengaged one&lt;/li&gt;&lt;/ol&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Resources:&lt;/strong&gt; Find more episodes and subscribe at &lt;a href="https://stereoforest.com/minute" rel="noopener noreferrer" target="_blank"&gt;stereoforest.com/minute&lt;/a&gt;.&lt;/p&gt;</description>

The Credibility Minute

Jen deHaan

45 - Overcoming the fear of excluding listeners

MAR 20, 20262 MIN
The Credibility Minute

45 - Overcoming the fear of excluding listeners

MAR 20, 20262 MIN

Description

Generalist podcasts (these are shows with broad topics like "business" or "comedy") can struggle to gain traction. They try to appeal to everyone but end up offering no clear value proposition to anyone.While creators often fear that niching down will exclude potential listeners, the opposite is true. In a crowded market, specificity is the only way to be found. Listeners search for solutions to specific problems, not vague categories. By narrowing your focus (like "improv techniques for cognitive brain stuff"), you become the more obvious choice for certain topics that people are specifically looking for help in.In this micro-episode:Why broad topics lead to high competition and low discoverabilityThe SEO benefit of specific keywords and content pillarsWhy a smaller, specific audience is more valuable than a broad, disengaged oneResources: Find more episodes and subscribe at stereoforest.com/minute.