Can quantum computers really change the way we move, work, and solve problems in the real world? In this premiere episode of Quantum Matters, host Murray Thom sits down with global tech executive Martin Hofmann to explore how quantum computing is tackling challenges that are too complex for classical systems. Hofmann shares his experience partnering with D-Wave on projects in Beijing, Barcelona, and Lisbon, where hybrid quantum-classical systems are used to improve traffic prediction and optimize routes—cutting travel times by up to 30% in some cases. He also introduces the idea of outcome engineering—starting with a clear goal and working backward—and explains why meaningful innovation goes beyond proof-of-concept experiments. Listen in as they explore the future of quantum computing and agentic AI, and how combining these technologies could help reshape industries.Highlights include: 7:10 - Solving Beijing's Traffic Congestion Problem with Quantum13:42 - Live Traffic Rerouting in Action20:08 - Hybrid Quantum + AI Collaboration