<description>&lt;p&gt;In this episode, we explore the epic failure of the Ford Edsel, a car designed by committee and data that utterly missed the mark. We examine how relying too heavily on surveys and metrics, instead of understanding true customer behavior, led to one of history's most expensive product flops.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Chapters&lt;/b&gt;&lt;/p&gt;&lt;p&gt;00:00 The Untapped Market&lt;/p&gt;&lt;p&gt;01:49 The Whiz Kids and McNamara&lt;/p&gt;&lt;p&gt;03:40 The Edsel's Disastrous Debut&lt;/p&gt;&lt;p&gt;04:42 Production Nightmares and Missing the Market&lt;/p&gt;&lt;p&gt;07:08 The Aftermath and Lessons Learned&lt;/p&gt;&lt;p&gt;11:25 The Principle of Disaggregating the Question&lt;/p&gt;</description>

Behind the Bastards of History

Dr. Nathan Pali

The Ford Edsel: A $2.5 Billion Blunder

MAR 5, 202612 MIN
Behind the Bastards of History

The Ford Edsel: A $2.5 Billion Blunder

MAR 5, 202612 MIN

Description

<p>In this episode, we explore the epic failure of the Ford Edsel, a car designed by committee and data that utterly missed the mark. We examine how relying too heavily on surveys and metrics, instead of understanding true customer behavior, led to one of history's most expensive product flops.</p><p><b>Chapters</b></p><p>00:00 The Untapped Market</p><p>01:49 The Whiz Kids and McNamara</p><p>03:40 The Edsel's Disastrous Debut</p><p>04:42 Production Nightmares and Missing the Market</p><p>07:08 The Aftermath and Lessons Learned</p><p>11:25 The Principle of Disaggregating the Question</p>