<p>Knowing your research objectives is the easy part, but getting a room full of strangers to tell you something honest and unguarded is something else entirely. In this episode, Jasmina sits down with Andy Fielder and Jeff Hall, two of NRG's most experienced moderators with over 40 years of combined experience, to unpack the craft behind qualitative research. They get into active listening, managing group dynamics, adapting across formats from audience screenings to online IDIs, and how to hold space for genuinely difficult moments without losing the thread of a session. They also tackle the bigger question hanging over the industry: what can an AI moderator actually replicate, and what remains stubbornly human?</p>