In this episode, we’re joined by Amy Rollings, founder of CLUB MERA- a premium non-alcoholic aperitif built for a new way of socialising.We’re in the middle of a cultural shift.More people are drinking less.Gen Z are redefining how they socialise.And at the same time, there’s a growing movement towards independence, ownership and building something of your own.In this conversation, we explore:– Why drinking culture is changing– What that means for brands and experiences– The reality of building a business (beyond the idea)– Why showing up consistently matters more than a five-year plan– And the shift away from traditional corporate pathsThis isn’t just about one brand.It’s about where culture is heading next.Watch now and tell us what you say.