<p>Vendor selection isn't about the slickest pitch. It's about who stays when the system breaks.</p> <p>You're planning a major warehouse automation project. Multiple vendors, integrated systems, tight timelines. But how do you protect your ROI when the real world doesn't match the business case?</p> <p>Lina Alvarado is a Director of Supply Planning and Execution with over 20 years in supply chain and distribution operations. She led the transformation of a major distribution center from 250,000 to 800,000 square feet of highly integrated automation - from business case through go-live. The project succeeded, but not without hard lessons along the way.</p> <p>This is a podcast for operations and engineering leaders who want clear answers and a practical path forward. Hosted by Rocrich AGV Solutions, the show cuts through brownfield complexity, 24-month payback mandates, safety sign-offs, and siloed teams to give you real-world playbooks, credible ROI framing, and the practical first steps that turn automation ambition into results.</p> <p><b>What's next?</b></p> <p>Subscribe, review, and share with others who are evaluating or implementing complex automated systems and want to know what it really takes to make them work.</p> <p>Visit <a href="https://rocrich.com/" target="_blank">Rocrich</a> to discover how their team helps operations and engineering leaders implement mobile automation in even the toughest manufacturing and logistics environments.</p> <p>Connect with <a href="https://www.linkedin.com/in/colinbhutchings/" target="_blank">Colin Hutchings</a> and <a href="https://www.linkedin.com/in/lina-alvarado/" target="_blank">Lina Alvarado</a> on LinkedIn.</p> <p>You can also listen to The Automation Journey on Apple and Spotify.</p> <p>Disclaimer</p> <p>By accessing this Podcast, I acknowledge that Rocrich AGV Solutions LLC ("Rocrich") makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for informational and entertainment purposes only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Rocrich does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. Moreover, Rocrich makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.</p> <p>ROCRICH EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.</p> <p>Notice</p> <p>By accessing this Podcast, I acknowledge that the entire contents and design of this Podcast, are the property of Rocrich, or used by Rocrich with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of the Rocrich, which may be requested by contacting [email protected]</p>