A listener got in touch after spotting a granola pouch labelled “100% recyclable from home” despite their local council not accepting flexible plastics in household recycling. After querying the manufacturer, they received a vague response suggesting the packaging was recyclable “by most councils” or at supermarket collection points. This is exactly the kind of confusing messaging we see all the time, often from smaller brands that mean well but don’t understand the rules around recycling claims. In the UK, the “Recycle” label should only be used for packaging collected by more than 75% of councils. Flexible plastic should instead say something like “Recycle with bags at large supermarkets.” While Trading Standards covers some packaging issues, misleading environmental claims like this fall under the ASA and the Green Claims Code. This episode of Recycled Content, is the 'Rubbish Question' from episode 54 of Talking Rubbish, which first aired on 7th August 2025. While every effort has been made to provide the most accurate information, recycling guidance changes quickly and some advice may become outdated over time. Always check with your local council for the rules that apply to recycling in your area. On the main Talking Rubbish podcast, we include an additions and corrections section where we update anything we may have got wrong.These clips come from the weekly show, Talking Rubbish - The Recycling PodcastWe would love you to join our community on DiscordSpecial thanks to our sponsor, EcosuretyTo get exclusive videos and clips, follow us on Instagram, TikTok, X, Threads or Facebook; @rubbishpodcast or YouTube: @talkingrubbishpodcastOr you can contact James and Robbie with questions or just general rubbish musings using the email address [email protected] or by texting them via WhatsApp on 07356 069 232Music licence ID: 3GXXBILNPGLYRUZF