You spent 20+ years building real expertise — the kind you can't fake — and now you're staring down a layoff, a restructure, or just a quiet voice asking if this is really it. What if the skills you've spent two decades building are the exact foundation you need for something that's finally yours?ABOUT GUEST: Courtney Reimer is the founder and principal strategist at Sounds Great, a podcast strategy company, and the host of the podcast Talking the Talk. After two decades as a senior executive at Spotify, Audible, MTV, and Discovery — including executive producing Archetypes with Meghan Markle — she was laid off and started her own business. In this conversation she walks through the real mechanics of a midlife career change: the "you're not your job" reframe from her husband, the moment she realized her expertise was worth paying for, the under-pricing trap, and why being 52 is an asset rather than a liability.WHAT YOU WILL LEARN:[00:09:59] How Courtney decided to bet on herself and start consulting after a layoff[00:11:03] The signal that tells you your 20 years of expertise is worth paying for[00:14:06] The five-word mantra her husband gave her: "You're not your job"[00:26:08] The practical and financial considerations of starting your own business[00:28:33] How to set your consulting rates when you're starting out[00:31:17] Why 52 is a credibility marker, not a liability, in a midlife career changeGUEST OFFER:Sounds Great — Launch Podcast Accelerator — to find out more, email Courtney at: [email protected]: https://www.soundsgreatstrategy.comPodcast: Talking the talkAdditional Guest ReferencesDeb Boulanger podcast: Life After CorporateThe Artist's Way by Julia CameronSPONSOR: Roots & Bloom -- follow on InstagramMention Her Intentional Reset for 20% off code of plant purchase.CONNECT WITH HIRInstagram @ herintentionalreset.coFacebook @ Her Intentional Reset.coWebsite: www.herintentionalreset.comIf HIR has been valuable to you, you can support the show here: Kofi Support The ShowNo pressure — just making it easy for listeners who want to say so.Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/hemlock/the-way-forwardLicense code: RVGOVVHKDJFBKVJC