As a business owner, you already have a book inside you — you just haven't organised it yet. In a world dominated by social media, short-form content and highlight reels, do business books still matter? The short answer: absolutely.Books can open doors that no amount of video content or social media ever will, as emphasised by our guest, Gillian Whitney.As a six-time author and professional book coach, Gillian will unveil why a book holds the key to new opportunities, how to overcome the mental block, and what to do first. Writer or not, you'll leave this episode ready to lay down that first chapter.Key Moments: Why Books Still Matter in a World of Social Media (1:27)Publishing Opens Doors Immediately (3:55)Gillian's 21-Year-Long Writer's Bock (5:01)How to Choose Which Book to Write (8:46)Start With a Lead Magnet, Expand Into a Book (10:01)Why You Don't Have to Write to Be an Author (11:37)The Reason You're Likely Two-Thirds Done Already (12:13)AI's Place in Writing a Book (12:40)AI Is Your Admin Assistant, Not Your Ghostwriter (14:12)Alternative ways to Author a Book (15:33)How to Find What's Holding You Back (6:46)Identifying Your Ideal Reader (24:37)Three Questions to Ask Yourself Before Starting (26:07)Gillian's Kitchen Bench Moment (30:01)About Gillian:Gillian Whitney is a Business Book Coach and Author Visibility Strategist who helps experts and consultants turn their knowledge into published books that build authority and attract clients.A six-time author and podcast host, she developed her Easy Peasy system after spending 21 years navigating the publishing journey herself. Having coached hundreds of professionals through writing, self-publishing, and LinkedIn visibility strategy, Gillian's mission is simple: help business professionals become the obvious expert in their market — one book at a time.Resources Mentioned:What Book Should I Write?, Gillian WhitneyGillian's WebsiteHow to Feel More Comfortable on Camera, Gillian WhitneyEasy Peasy Books (Gillian's book coach service)Gillian's Favourite Reads:Big Magic — Elizabeth GilbertThe Alchemist — Paulo CoelhoNot sure what's holding you back...?Every entrepreneur faces invisible blockers. Discover which one is at play for you so you can move forward with confidence.Take the free Homegrown CEO Blocker Quiz now. It’s quick, free, and gives you instant clarity on where to focus next. Follow this link to get started: https://liv-5cmyfuaf.scoreapp.com Join our community! Become a member of our online community and get exclusive bonus episodes, access to new episodes before general release, and premium PDFs of every episode’s key takeaways. You'll also receive practical tools and resources to fuel your professional journey, including guided challenges, forums and live sessions. Most importantly, you'll be part of a supportive network of entrepreneurs, leaders and professionals, brought together by a mutual desire to learn from and support one another.Join now using the promo code PODCAST for 50% off your first two months! Click the link to register: https://homegrown-ceo.mn.co/landing/Got a lesson to share? We are always happy to hear from inspiring entrepreneurs and business leaders! If your journey could pass on some pearls of wisdom, please do get in touch about joining us as a guest: [email protected] in this episode:Bonus ContentFor access to this episode's bonus content, including more of our conversation and a downloadable PDF of the key takeaways, join our thriving online community. Make new connections, build lasting habits, and become part of an exciting new network. Start your 7 day free trial now, and use the promo code PODCAST at the checkout for 50% off your first two months.Join the Community