Why would anyone pay $20 for a smoothie? In this episode of Full Fat Marketing, Leonora breaks down how Erewhon turned a simple drink into a cultural moment through celebrity collaborations, drop culture, and social-media-first product design.⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. 💬 And leave a comment: what makes people come back to your restaurant?And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected] along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/Check out our website: https://www.lrbcreative.com/Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklistDisclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.