Discounts can boost sales fast… but they can also train customers to never pay full price again. In this episode of Full Fat Marketing, Leonora explains why discounting becomes addictive, how it hurts margins and brand value, and what smarter brands do instead to grow without constant promo codes. Ideal for founders, ecommerce brands, restaurants, and marketers.⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected] along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/Check out our website: https://www.lrbcreative.com/Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklistDisclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.