Why do people happily pay premium prices for some brands while ignoring cheaper alternatives? In this episode of Full Fat Marketing, Leonora breaks down pricing psychology, perceived value, and why customers buy justification, not just products. A must-listen for founders, hospitality brands, bakeries, and anyone struggling with pricing.⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected] along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/Check out our website: https://www.lrbcreative.com/Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklistDisclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.