Podcast Network Insights: Understanding the Business of Podcast "Networks"
Podcast Network Insights: Understanding the Business of Podcast "Networks"

Podcast Network Insights: Understanding the Business of Podcast "Networks"

Greg Wasserman, Podcast Leader & Relationship Generator

Overview
Episodes

Details

Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.For podcasters, it’s a resource for understanding what to look for when joining a network and how to find a podcast network that aligns with your goals.For networks and media companies, it’s a space to reflect on how they differentiate, evolve, and deliver value.For the industry as a whole, it’s a front-row seat to the transformation of what “network” and even “podcast” mean in today’s audio landscape.Hosted by Greg Wasserman, a relationship-driven podcast professional who’s worked across media sales, podcast platforms, and creator tools, and now serving as Head of Relationships at RSS.com, the show brings curiosity and connection to the people shaping how creators collaborate and thrive.Available everywhere you listen to podcasts, Podcast Network Insights embraces the openness and accessibility of RSS, because conversations about the podcast industry should live where podcasts themselves do, through open RSS feeds.Whether you’re a network owner, a creator considering joining a network, a production agency thinking about starting a network or partnering with one, control marketing dollars and interested in podcasting, or simply curious about how the industry is evolving, this show is your go-to resource for the business, relationships, and strategies that power podcast networks.----Systems, Sponsors, and Partners:Hosted with RSS.com Podcast HostingProduced by Stories & StrategiesContent Repurposed with CastmagicPodcast Project Management with Northflow----As someone who believes Life is about Time & Relationships, you never know where one conversation may lead, reach out and connect with Greg to open a conversation: https://www.linkedin.com/in/gregwasserman or reach out at [email protected].

Recent Episodes

Converting Articles into Downloads: The Intersection of Media and Podcasting | Charisma Podcast Network
JUN 11, 2026
Converting Articles into Downloads: The Intersection of Media and Podcasting | Charisma Podcast Network
<p>How can a podcast network use its editorial engine to make individual shows more visible, and does this strategy offer a real solution to the discoverability problem?</p><p>With podcasts often lost in the shuffle, The Charisma Podcast Network offers an opportunity to transform audience reach and podcast growth through content- and article-driven workflows.</p><p>John Matarazzo is the Media Manager at Charisma Media, with experience spanning legacy media and digital audio. After starting as a TV producer and moving into podcasting, he’s helped scale a faith-oriented podcast network within a 50-year-old publishing company, juggling workflows for about 70 shows and leveraging article-driven discovery methods for his podcasters and readers.</p><p></p><p><strong>Listen For:</strong></p><p>00:00 Understanding podcast discoverability</p><p>06:35 Charisma Media's early growth story</p><p>10:24 Improving podcast discoverability</p><p>15:23 Building a podcast network foundation</p><p>18:06 Improving podcast management</p><p>22:28 Joining the Charisma Podcast Network</p><p>27:31 Innovative podcast discoverability feature</p><p>29:40 Diversity within the podcast network</p><p>32:10 Increasing website content output</p><p>36:11 Expanding podcast reach with video</p><p>42:07 Finding purpose and making an impact</p><p>50:44 Discussing network systems and collaboration</p><p></p><p><strong>CONNECT WITH GUEST: JOHN MATARAZZO</strong></p><p><strong>MEDIA MANAGER FOR CHARISMA MEDIA</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.charismapodcastnetwork.com/">Charisma Podcast Network</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://mycharisma.com/">Charisma Magazine</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/john-matarazzo-19542732/">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/@CharismaMedia">YouTube</a></p><p><strong>John's Podcast rec:</strong> <strong><em>No Dumb Questions </em></strong><em>-</em> <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1204701206">https://pod.link/1204701206</a> | </p><p><strong>John's Book rec: <em>The Power to Prosper</em></strong> by Cap Chatfield<strong> -</strong> <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4euwJdz">https://amzn.to/4euwJdz</a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p><strong>Greg’s book rec</strong>: <strong><em>Return on Courage</em></strong> by Ryan Berman - <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4tIyOXZ">https://amzn.to/4tIyOXZ</a></p><p></p><p><strong>Systems, Sponsors, and Partners:</strong></p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://rss.com/">RSS.com</a><a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a> </p><p>Content Repurposed with <a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg">Castmagic</a> </p><p>Podcast Project Management with <a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>
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53 MIN
Why Owning Every Show Drives Quality, Consistency, and Profits | OGGN
JUN 4, 2026
Why Owning Every Show Drives Quality, Consistency, and Profits | OGGN
<p>What happens when a podcast network isn't just a loose collection of shows, but an operational system with complete ownership, direct host management, and monetization strategies that begin before a single episode is released? This conversation examines a distinctive “own everything, sell before launch” approach, offering a pragmatic look at why full control might create better sponsor relationships and higher margins.</p><p>Mark LaCour draws on a decade-plus of experience building a podcast network from a single niche show into an international portfolio of 30+ in-house productions, the Oil and Gas Global Network, all within the oil and gas sector. Before starting his first podcast in 2011, he spent years in sales and technology, bringing a practical, industry-rooted perspective to every decision about network structure and growth.</p><p> </p><p><strong>Listen For:</strong></p><p>00:00 Exploring Podcast Networks</p><p>6:15 Finding the right podcast host</p><p>11:34 Starting the first podcast</p><p>20:07 Managing podcast sponsorships</p><p>25:10 Making money from conferences</p><p>29:31 AI and augmented reality threats</p><p>33:15 Blocking AI spiders on content</p><p>40:04 Leveraging loyal listeners for growth</p><p>42:03 Measuring podcast value beyond downloads</p><p>49:47 Future of Video Content Creation</p><p>1:00:52 Hire an editor to improve podcast</p><p>1:04:12 Staying Creative and Engaging Fans</p><p></p><p><strong>CONNECT WITH GUEST: MARK LACOUR, FOUNDER, OIL AND GAS GLOBAL NETWORK (OGGN)</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/oil-and-gas-expert-speaker/">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://oggn.com/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://oggn.com/ogtw/">Podcast</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/Mark_LaCour">X</a></p><p><strong>Book rec:</strong> The 7 Habits of Highly Effective People</p><p><strong>Podcast rec: </strong>Marketing Over Coffee - <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/251299460">https://pod.link/251299460</a></p><p><strong> </strong></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p>Greg’s book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4tIyOXZ">Return on Courage</a> by Ryan Berman - <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4tIyOXZ">https://amzn.to/4tIyOXZ</a> </p><p> </p><p><strong>Systems, Sponsors, and Partners:</strong></p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener noreferrer nofollow" href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener noreferrer nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener noreferrer nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>
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65 MIN
Why Most Networks Miss the Mark on Creator Experience | BE Podcast Network
MAY 28, 2026
Why Most Networks Miss the Mark on Creator Experience | BE Podcast Network
<p>What does it look like to build a podcast network revenue model that actually respects the diversity of its shows? Jethro Jones offers a candid view into how value, sponsorship, and compensation flow within a network, especially when not every show fits the sponsorship mold. His approach challenges common assumptions about monetization, showing what’s possible when incentives are designed to align with real operational and creative dynamics.</p><p>As a former school administrator who moved from running a single education podcast to launching the BE Podcast Network with 30+ shows, Jethro Jones has seen firsthand what it takes to help podcasters grow, learn, and discover the hidden challenges of network operations. His hands-on approach to onboarding creators, refining support systems, and structuring the business side is shaped by experience in both education and podcasting.</p><p><strong>Listen For:</strong></p><p>8:27 Starting a podcast for self-improvement</p><p>21:06 Coordinating podcast production details</p><p>24:05 Perception of podcast advertising</p><p>27:31 Making ad reads authentic</p><p>33:36 Exploring niche podcast opportunities</p><p>37:53 Joining the BE Podcast Network</p><p>48:08 Delegating tasks for efficiency</p><p>51:35 Finding your podcast community</p><p>59:00 Sampling content and leveraging SEO</p><p>1:01:04 Reflections on productivity and focus</p><p>1:06:25 Rethinking network value and content</p><p></p><p><strong>CONNECT WITH GUEST: JETHRO JONES, FOUNDER, BE PODCAST NETWORK</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://linkedin.com/in/jethrojones">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://bepodcastnetwork.com/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://transformativeprincipal.org/">Podcast</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/jethrojones">X</a></p><p>Jethro’s book rec: The Courage to be Disliked - <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4cIqOPL">https://amzn.to/4cIqOPL</a></p><p>Jethro’s Podcast rec: Transformative Principal- <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/770942472">https://pod.link/770942472</a></p><p>Jethro’s Podcast rec: Great Houses - <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1885728664">https://pod.link/1885728664</a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p>Greg’s book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4tIyOXZ">Return on Courage</a> by Ryan Berman - <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4tIyOXZ">https://amzn.to/4tIyOXZ</a></p><p></p><p><strong>Systems, Sponsors, and Partners:</strong></p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener noreferrer nofollow" href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener noreferrer nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener noreferrer nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>
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69 MIN
Protecting Small Podcasts: Networks for Indie Voices, Not Profit | Feminist Podcast Collective
MAY 21, 2026
Protecting Small Podcasts: Networks for Indie Voices, Not Profit | Feminist Podcast Collective
<p>What happens when a podcast network is built around support instead of scale?</p><p>Becky Mollenkamp created the Feminist Podcast Collective in 2024 after growing frustrated with how often podcasting rewards visibility, monetization, and industry status over community, accessibility, and overlooked voices. Instead of waiting for traditional networks to create space for different creators, she built a membership-based network centered on collaboration, shared values, and long-term sustainability.</p><p>From flexible membership dues based on financial circumstances to a values-alignment application process, Becky’s approach challenges many of the assumptions behind how podcast networks traditionally operate. The network has already grown to more than 50 member shows, prioritizing support and equity over aggressive growth or advertising pressure.</p><p>The conversation explores what it takes to build a mission-driven podcast network, the tension between sustainability and monetization, and why Becky believes independent creators deserve communities designed around mutual support rather than competition. For podcasters questioning whether success must always be measured by downloads, ad revenue, or scale, Becky offers a very different vision for what a network can be.</p><p></p><p><strong>Listen For:</strong></p><p>00:00 Membership Pricing and Values</p><p>09:38 Intersectional Feminism Goals</p><p>19:52 Promoting Member Shows</p><p>20:48 A Unique Podcast Model</p><p>30:13 Resource Library Overview</p><p>37:41 Managing a Community</p><p>43:33 Member Retention</p><p>51:20 Celebrity Fatigue in Podcasting</p><p>59:53 Balancing Growth and Sustainability</p><p></p><p><strong>CONNECT WITH GUEST: BECKY MOLLENKAMP, FEMINIST BUSINESS COACH</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="http://linkedin.com/in/beckymollenkamp">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://feministpodcasterscollective.com/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://messyliberation.com/%20Messy%20Liberation">Podcast</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.threads.com/@beckymollenkamp/">Threads</a></p><p><strong>Podcast rec</strong>: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1610399726">Off the Grid </a></p><p><strong>Book rec:</strong> <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.amazon.com/dp/B0GMXK8967/">Liberate Your Business</a> by Becky Mollenkamp</p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p><strong>Greg’s book rec</strong>: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4tIyOXZ">Return on Courage</a> by Ryan Berman</p><p></p><p><strong>Systems, Sponsors, and Partners:</strong></p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener noreferrer nofollow" href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener noreferrer nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener noreferrer nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>
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62 MIN
What Makes the C-Suite Network Paid Entry Unique | C Suite Network
MAY 14, 2026
What Makes the C-Suite Network Paid Entry Unique | C Suite Network
<p>What happens when the lines between television, radio, and digital content start to blur? And what does that mean for today’s podcast networks?</p><p>Jeffrey Hayzlett shares a perspective shaped by decades at the intersection of traditional media and the modern, distributed podcast ecosystem. From how networks think about distribution and format to the business goals that drive long-term success, this discussion explores the real operational challenges and opportunities facing media companies today.</p><p>Jeffrey’s career spans from corporate marketing leadership, including serving as CMO of Kodak, to launching early podcast initiatives at CBS, producing business television, and now leading C-Suite Network, a podcast network and company with hundreds of shows, with the goal of being in the thousands. His approach blends hands-on production experience with a sharp understanding of how platforms, sponsorships, and communities come together to build scalable, lasting networks.</p><p></p><p><strong>Listen For:</strong></p><p>5:36 Starting C-Suite TV Online</p><p>7:44 Network for Business Leaders</p><p>9:53 Using Podcasts to Grow Business</p><p>14:51 Changes in Audio and Video Tech</p><p>16:37 Content Timing for Streaming and Broadcast</p><p>25:48 Importance of Context in Content</p><p>28:04 Diversifying Content Distribution</p><p>32:37 Building a Content Creator Community</p><p>35:05 Serving the Elite Business Community</p><p>37:45 Monetization in TV Network Deals</p><p>41:29 Turning Interviews Into Content</p><p>44:24 Joining the C-Suite Network</p><p>53:28 The Future of New Media</p><p></p><p><strong>CONNECT WITH GUEST: JEFFREY HAYZLETT, CHAIRMAN AND FOUNDER OF C-SUITE NETWORK</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://c-suitenetwork.com/">Website</a> |<strong> </strong><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/hayzlett/%20">LinkedIn</a></p><p><strong>Book rec:</strong> <em>How to Win Friends and Influence People</em> by Dale Carnegie - <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4vZWx81">https://amzn.to/4vZWx81</a></p><p><strong>Book rec:</strong> <em>The Greatest Salesman in the World</em> by Og Mandino - <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4cYh6bU">https://amzn.to/4cYh6bU</a></p><p><strong>Podcast rec: This Week in Startups</strong> — Host: Jason Calacanis - <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/315114957">https://pod.link/315114957</a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong> HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p>Greg’s book rec: <a target="_blank" rel="noopener nofollow" href="https://amzn.to/4tIyOXZ">Return on Courage</a> by Ryan Berman</p><p></p><p><strong>Systems, Sponsors, and Partners:</strong></p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>
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59 MIN