Podcast Network Insights: Understanding the Business of Podcast "Networks"

<p>What does it actually look like when someone from Hollywood runs a podcast network?</p><p>For Aisha Corpas Wynn, an Emmy-nominated producer whose career spans scripted TV, unscripted reality, film, and the NFL Podcast Network, the answer is a masterclass in reverse engineering. She doesn't start with a mic and a guest list. She starts with the market, the mission, and the person, and works backward from there.</p><p>Aisha breaks down how she thinks about building podcast networks from the ground up, what most podcast creators get completely wrong about joining one, and why her entertainment background gives her a fundamentally different lens than most people working in the space today.</p><p>Greg and Aisha go deep on how Stoked Bros. Media is being built, athlete by athlete, show by show, with the same framework she'd apply to developing a TV series. They get into what it really takes to bring celebrity talent into podcasting (spoiler: fame is not a guarantee), how to think about rev share splits and network deals, and why the "hip hop model" of building an ecosystem is more relevant to podcasting than most people realize.</p><p></p><p><strong>Listen For:</strong></p><p>2:23 What "Podcast Network" Means: Cross Promotion First</p><p>2:58 How Podcasting Became Its Own Sub-Economy</p><p>11:06 Individual Brand vs. Network Ecosystem</p><p>13:28 The Hip-Hop Label Model Applied to Podcasting</p><p>16:07 Why Celebrity Doesn't Guarantee an Audience</p><p>22:14 Building Stoke Bros: Differentiating Within a Sports Network</p><p>34:41 The Economics: Funding vs. Rev Share</p><p>45:15 Questions to Ask Before Joining a Network</p><p>52:57 Why Your Wins May Not Be One for One</p><p></p><p><strong>CONNECT WITH GUEST: AISHA CORPAS WYNN, STOKED BROS PODCAST NETWORK</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/aishacorpaswynn/">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.stokedbros.com/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/aishacorpaswynn/">Instagram</a></p><p>Aisha pod rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1502871393">All In</a> and <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1727013037">The AI Chicks</a></p><p>Aisha book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4dDbKFj"><em>Psychology of Money</em></a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>HEAD OF RELATIONSHIPS AT </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p>Greg’s book rec <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4mli5aM">Selling with Love</a> by Jason Marc Campbell</p><p></p><p><strong>Systems, Sponsors, and Partners:</strong></p><p>Hosted with<a target="_blank" rel="noopener noreferrer nofollow" href="http://rss.com"> </a><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by<a target="_blank" rel="noopener noreferrer nofollow" href="https://storiesandstrategies.ca/"> Stories &amp; Strategies</a></p><p>Content Repurposed with<a target="_blank" rel="noopener noreferrer nofollow" href="https://get.castmagic.io/greg"> Castmagic</a></p><p>Podcast Project Management with<a target="_blank" rel="noopener noreferrer nofollow" href="https://app.northflow.io/sign-up?via=greg"> Northflow</a></p>

<p>What does it look like to build a podcast network with no interest in making it big…and have that actually work?</p><p>Jason Falls started the Marketing Podcast Network five years ago after being burned by a network that didn’t deliver on its promises. What he built in response is deliberately small, community-first, and structured around a revenue model most operators wouldn’t choose. The result is a network of nearly 90 shows that has grown steadily without a sales team, a growth strategy, or a capitalist bone behind it.</p><p>Jason is the founder of the Marketing Podcast Network (MPN), a niche network built exclusively for marketing and advertising podcasters. He comes from a broadcast and radio background and now spends the majority of his time producing podcasts for clients, with MPN running alongside as a community he helped build and still stewards.</p><p>Greg and Jason dig into how MPN’s equal revenue share works… and what it asks of larger shows. They get into the two promises a previous network made that they never kept, how MPN sells advertising without a dedicated sales function, and why Jason would start a video-first network if he were doing it over.</p><p>If you’re a podcaster wondering whether a community-first network might be a better fit than a revenue-first one, this conversation is worth your time.</p><p><strong>Listen For:</strong></p><p>04:19 Evolving in Podcasting Challenges</p><p>06:45 Collaborative Marketing Podcast Network</p><p>10:10 Podcasting Profit Challenges Explained</p><p>15:51 Embracing Podcasts Through Technology</p><p>19:37 Efficient Network Advertising Solution</p><p>24:54 Building Collaboration for Podcast Growth</p><p>32:36 Podcast Analytics: Challenges and Limitations</p><p>34:35 Podcast Tech and Network Evolution</p><p>43:05 Building a Video-First Platform</p><p>45:37 Own It: Closing Gender Gaps</p><p>50:07 Jason's DIY Marketing Network</p><p></p><p><strong>CONNECT WITH GUEST: JASON FALLS, FOUNDER, MARKETING PODCAST NETWORK</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jasonfalls/">LinkedIn </a>| <a target="_blank" rel="noopener noreferrer nofollow" href="https://jasonfalls.com/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/jasonfalls/">Facebook</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/JasonFalls">X</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/@JasonFallsWinfluence">YouTube</a></p><p>Jason Book rec: Brand Hijack: Marketing Without Marketing Alex Wipperfurth</p><p>Jason's Podcast rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1484511465">Cautionary Tales with Tim Harford</a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>CHIEF RELATIONSHIP OFFICER FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p></p><p>Systems, Sponsors and Partners:</p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>

<p>Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?</p><p>Podcast Nation co-founders Nadine Robinson &amp; Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much depends on the right fit, real partnership, and the daily grind.</p><p>Nadine and Clio have worked together for 18 years, building businesses together, evolving from a digital agency, Booje Media, focused on social and influencer campaigns, to creating Podcast Nation. Their operational experience spans helping podcasters launch successfully, managing network relationships, and navigating the fast-changing demands of content formats. They've seen every side of how creators cross from social to audio and what real support looks like. Their approach is marked by a hands-on, customized model designed for long-term results.</p><p>Listen for:</p><p>00:00 Podcast Networks and Influencers</p><p>10:01 Podcasting Requires Unique Skills</p><p>11:02 Success: Niche is Key</p><p>19:53 Show Development and Launch Strategy</p><p>22:02 Tips for Podcaster Agreements</p><p>27:36 Choosing Between Boutique and Large Networks</p><p>34:54 Cross-Platform Branding Challenges</p><p>41:17 From Social Media to Podcasts</p><p>49:20 No Magic Bullet</p><p></p><p><strong>CONNECT WITH GUESTS:</strong></p><p><strong>CLIO DE LA LLAVE, FOUNDER OF PODCAST NATION</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/clio-de-la-llave-4916ba11/">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/cliodelallave/">Clio's IG</a></p><p><strong>NADINE ROBINSON, FOUNDER OF PODCAST NATION</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/nadine-robinson-20b83b29/">LinkedIn</a></p><p><strong>PODCAST NATION</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.podcastnation.co/">Podcast Nation</a></p><p>Nadine's Book rec: Rabbit: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/3Pm1g32">The Autobiography of Ms. Pat</a></p><p>Nadine's Podcast rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1612693094">Petty Crimes</a></p><p>Clio's Book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/47dfzwT">Transforming Toddlerhood</a></p><p>Clio's Podcast rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1457648702">Take Your Shoes Off</a></p><p></p><p><strong>CONNECT WITH GREG,</strong> <strong>HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p>Greg's Book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4rYQaOJ">Grit</a></p><p></p><p>Systems, Sponsors, and Partners:</p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/">Stories and Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>

<p>What happens when a podcast network starts by experimenting with a “sampler feed," packing dozens of niche music shows into one place? This approach shaped how one podcast network helped new podcasts find listeners and revealed what truly matters for building a network that endures shifts in technology and creator needs.</p><p>Peter Ferioli has been at the helm of Pantheon Podcast Network for nearly a decade, growing it from a passion project launched with a friend and co-founder, Christian Swain, into a home for more than 100 music-focused shows. In this conversation, he pulls back the curtain on how Pantheon was born out of a scripted rock history show that launched to crickets, why they walked away from ad money early on, and the counterintuitive moves that built one of the most respected independent networks in podcasting today.</p><p>Greg and Peter go deep on the "magazine feed" strategy Pantheon pioneered before anyone else was talking about it, why Slack is the most valuable thing they've ever built (more than any tool or tech), what "liquid content" means for the future of audio, and the red flags every podcaster should watch for before signing with any network.</p><p></p><p>Listen For:</p><p>06:28 Early Podcast Growth Challenges</p><p>13:22 Evolving Podcasts for Diverse Audiences</p><p>18:50 Building Listener Loyalty Strategy</p><p>27:11 Streamlining Podcast Tools for Creators</p><p>37:13 Music, Tech, and AI Insights</p><p>42:54 Gigaverse: Collaborative Content Platform</p><p>48:23 Consistency Over Star Power</p><p>51:48 Empowering Podcasters Through Support</p><p>59:51 Insights on Podcasting Success</p><p></p><p><strong>CONNECT WITH GUEST: PETER FERIOLI</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/peterferioli/">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://pantheonpodcasts.com/">Pantheon Podcasts</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/netdaddy/">Instagram</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/@PantheonPodcasts/featured">YouTube</a></p><p>Peter's Book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4rN1TAa">Notes on Being a Man by Scott Galloway</a></p><p>Peter's Podcast rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1677184070">Possible with Reid Hoffman</a> and <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1483081827">Guy Kawasaki's Remarkable People</a></p><p></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>CHIEF RELATIONSHIP OFFICER FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p></p><p>Systems, Sponsors and Partners:</p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/">Stories and Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>

<p>What would change if every podcast network made its integrity pledge public, and actually used it to decide who gets through the door? Building a network around editorial standards (instead of just downloads or scale) isn't the standard playbook, but that's where Dan Kendall's approach stands out.</p><p>Dan Kendall brings decades of experience in health innovation and hands-on experience supporting podcasters. After starting in health tech, he became a full-time podcaster, then launched and expanded a health-focused podcast network, Health Podcast Library, developing rigorous selection criteria and testing multiple monetization models along the way. He'll unpack the pressures and choices behind curating science-based health shows with clarity and transparency.</p><p></p><p>Listen for:</p><p>05:29 Health Podcast Model Evolution</p><p>16:04 Ethical Advertising and Trusted Referrals</p><p>20:07 Healthcare Podcasting Innovation Summit</p><p>22:15 Podcast Network Pricing Shift</p><p>28:06 Success Requires Effort and Tools</p><p>32:11 Podcast Growth Starts With Packaging</p><p>37:16 Engaging Clients Anytime, Anywhere</p><p>44:51 Rethinking Podcast Networks</p><p>45:54 10X Over 2X Mindset</p><p>51:38 Integrity and Dan's Network</p><p>52:55 Time, Teams, &amp; Connections</p><p></p><p><strong>CONNECT WITH GUEST: DAN KENDALL</strong></p><p><strong>FOUNDER &amp; OPERATOR, HEALTH PODCAST LIBRARY</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dankendall/">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://healthpodcast.org/">Website</a></p><p>Dan's Book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4lRh9dD"><em>10x Is Easier Than 2x</em> by: Dan Sullivan</a></p><p>Dan's Podcast rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1713122476">Speak Up for Your Health</a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://rss.com/"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p></p><p>Systems, Sponsors and Partners:</p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://rss.com/">RSS.com</a><a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/">Stories and Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>