Play with Matches | Podcast Guru

Details

Play with Matches is a podcast for the architecture and design industry’s boldest thinkers. Hosted by UpSpring CEO Tiffany Rafii, each episode goes beyond the work itself and into the thinking behind it, exploring the mindset shifts, strategic pivots, and defining moments that spark real change across the built environment. Through conversations with architects, designers, founders, and marketers, Play with Matches examines what happens when you stop following the playbook and start rewriting it.

Recent Episodes

Cuff Studio: Rethinking Craft in a Mass Production World

What if craftsmanship isn’t a limitation, but a competitive advantage? In this episode of Play with Matches, Kristi Bender and Wendy Schwartz, cofounders of Cuff Studio, share how building a handcrafted furniture and lighting practice in Los Angeles has shaped their approach to design, production, and growth. From early custom pieces to a full collection, they explain how materiality, artisan collaboration, and staying close to the work drive innovation and differentiation. They also unpack w...

22 MIN

Amie Shao: Designing Birth Spaces That Change Outcomes

What if maternal health outcomes are shaped by design decisions? In this episode of Play with Matches, Amie Shao, Principal and Senior Director at Model of Architecture Serving Society (MASS), explores how architecture and the built environment influence maternal care, health equity, and patient outcomes. Through projects spanning Malawi to Boston, she explains why birth spaces impact trust, dignity, and whether families seek care at all. This conversation reframes healthcare design in the AE...

30 MIN

Adaeze Cadet: Better Design Starts with Inclusion

What if equity isn’t separate from design excellence, but the foundation of it? In this episode of Play with Matches, host Tiffany Rafii sits down with Adaeze Cadet, Design Principal at HOK, to explore how equity and mentorship shape better outcomes in architecture. From community-centered projects to leadership at the firm level, Adaeze shares why who is included in the process directly impacts the quality of the work. HOK | Show Transcript Think you’d make a great guest on Play with Matches...

20 MIN

Avi Rajagopal: Attention is Earned, Not Pitched

What makes a story earn attention in today’s design media landscape? In this episode of Play with Matches, host Tiffany Rafii sits down with Avi Rajagopal, Editor-in-Chief of Metropolis, to unpack how products, projects, and brands break through—and why most don’t. From editorial judgment and timing to positioning and cultural relevance, Avi shares what separates the pitches that land from the ones that get ignored. Metropolis | Show Transcript Think you’d make a great guest on Play with Matc...

30 MIN

Natalie Hartkopf: Sameness is the Real Risk

What happens when you refuse to follow the industry’s playbook? In this episode of Play with Matches, Natalie Hartkopf, co-owner and chair of Hightower, shares how independence, curiosity, and collaboration have shaped one of the most distinctive brands in contract furniture. From rethinking product development to challenging trade show norms and pushing for real supply chain transparency, Natalie makes a compelling case for why differentiation—not scale—is the true competitive advantage. In ...

23 MIN