Jenn Trepeck of A Salad with a Side of FriesSUMMARYIn this episode, Sebastian sits down with Jenn Trepeck, host of the award-winning podcast A Salad with a Side of Fries and a seasoned health coach and business consultant. Jenn's podcast, a top 1.5% show with multiple awards to its name, has become a go-to resource for practical, no-nonsense wellness advice under the guiding philosophy of "wellness without the weirdness."Jenn shares the behind-the-scenes strategy of how she grew her podcast from a passion project launched alongside her health coaching practice into a multi-stream business engine, complete with a membership program, merchandise, book, and coaching practice. Along the way, she and Sebastian dig into the state of the health and wellness podcasting space, the dangers of wellness misinformation, what metrics actually matter, and what the future of independent podcasting might look like. Whether you're a health-conscious listener or an aspiring podcaster, this episode is packed with candid, actionable insights.---IN THIS EPISODE00:05 — Sebastian introduces Jenn Trepeck and her podcast, A Salad with a Side of Fries — a top 1.5% podcast with multiple awards.00:43 — Jenn explains the show's philosophy: "wellness without the weirdness" — real-life health and nutrition advice that doesn't require you to eat only green foods.01:09 — The origin of the podcast name: Jenn's go-to meal became the show's identity — and a natural filter for who the show is (and isn't) for.02:39 — The two-format content structure: full-length ~50-minute deep dives vs. short "Nutrition Nuggets." Why both formats were a strategic choice for growing downloads and creating easier entry points for new listeners.05:35 — "The wellness industry is off the rails": Jenn's guiding principle and how it shapes guest selection, ad partnerships, and content direction.06:30 — How Jenn uses a pre-podcast discovery call with every guest to ensure alignment, originality, and tangible takeaways for listeners.08:11 — The "tech bro wellness" problem: why protocols designed for people with unlimited time and money are failing everyday listeners — and how that's starting to shift.10:19 — Wellness misinformation on podcasts: it's usually not outright lies, it's missing nuance — and the danger of one-size-fits-all health advice.13:04 — Jenn's audience breakdown: ~85% female, with over 50% of listeners between ages 40–70, and why that's exactly what she expected given her health-first (not aesthetics-first) approach.14:08 — The hardest nutrition myth to debunk: calories in, calories out — and a clear, simple explanation of why the human body isn't a closed-loop system.16:54 — The emotional relationship with food: the one question Jenn wishes every listener would ask themselves before starting a new diet or trend.18:23 — Jenn's take on intermittent fasting: why she's more skeptical for women, and how it fails the "wellness without the weirdness" common-sense test.22:00 — The #1 growth strategy Jenn swears by: guesting on other podcasts — and why she's been doing it consistently since day one.23:04 — How to pitch yourself as a podcast guest: what makes a pitch stand out (personalization, unique angle, suggested episode title) and why most paid pitching services miss the mark.25:27 — Expanding your guest targets beyond your own genre: why listeners of dating, personal story, or women's business podcasts can overlap significantly with a health and wellness audience.27:36 — How A Salad with a Side of Fries became a real business engine: from a side project during a full-time job, to membership programs, merchandise, group and 1-on-1 coaching, supplements, and a book.30:36 — The listener-to-client funnel: how consistency and trust move people from casual listeners to paying members — and why in-episode membership mentions are more effective than hard sells.32:08 — The power of owning your email list: why Jenn (a former email marketing skeptic) now sees it as the only audience channel she truly owns — and why social media followers are "rented."34:56 — SMS/text marketing as a podcast tool: how Jenn uses one-word text CTAs to make sponsor links easy to act on while listening.35:35 — Podcast awards — which ones matter and which are pay-to-play: why Jenn values accessible, committee-selected awards over big-name submissions that favor large budgets.38:43 — Metrics that actually matter: why Jenn pays more attention to completion rates and where listeners drop off than raw download numbers.42:00 — Is the wellness podcasting space too saturated for new voices? Jenn says no — but strategy and niche clarity matter more than ever.44:52 — Are health and wellness podcasts a net positive for public health literacy? Jenn makes the case that they are — with an important caveat about echo chambers.46:44 — Balancing speed vs. accuracy: how Jenn handles emerging health trends (like Ozempic, seed oils, raw milk) before the research fully catches up — including how she covered GLP-1 medications years before they went mainstream.50:32 — The parasocial trust problem: where Jenn draws the line between being a trusted wellness voice and becoming someone's de facto doctor — and why reminding listeners of that line is part of the job.52:39 — If podcasting disappeared tomorrow: Jenn reflects on what other medium she'd turn to, and shares her candid view on podcasting's precarious future as money concentrates at the top.56:36 — Jenn's three podcast recommendations and where to find her online.---RESOURCES & LINKSJenn Trepeck & Her WorkA Salad with a Side of Fries — available on all major podcast platformsWebsite & Free GiftInstagram - Salad With a Side of FriesInstagram - Jenn TrepeckX/TwitterYouTubeFacebookLinkedIn📚 Book: Uncomplicating Wellness: Ditch the Rules. Quiet the Noise.Podcast Awards Mentioned🏆 Earworthy Independent Podcast Awards🏆 International Women's Podcast AwardsPodcasts Recommended by JennPivot with Kara Swisher & Scott GallowayOn with Kara SwisherWhere Should We Begin?Monster: Hunting the Long Island Serial KillerEdith!---TALK THAT PODWant to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. ---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.