<p>If your trade website isn't using schema markup, Google is guessing what you do — and that costs you leads. In this episode, Andy Norman from Antek Automation breaks down what schema markup actually is, why it matters for plumbers, electricians, HVAC engineers and other UK tradespeople, and how to get it set up without touching a line of code. From LocalBusiness and Service schema to star ratings and the Google Rich Results Test, you'll leave knowing exactly where to start. A practical, no-jargon guide to making your trade website work harder in local search.</p> <p>Andy Norman from Antek Automation shares practical tips sourced from the blog post: <a href="https://blog.antekautomation.com/schema-markup-for-tradespeople-why-your-website-needs-it/">Schema Markup for Tradespeople: Why Your Website Needs It</a>.</p> <ul> <li>Right, tip number one: understand what schema markup actually does before anything else.</li> <li>Number two, and this one's the most important: add LocalBusiness schema first.</li> <li>Tip three: add Service schema to list exactly what you do.</li> <li>Now, number four: get your Review schema in order.</li> <li>Five, and this is the one most people skip: use the right tool so you don't have to touch any code.</li> <li>Tip six: check what you've already got using Google's Rich Results Test.</li> </ul> <ul> <li>Full blog post: <a href="https://blog.antekautomation.com/schema-markup-for-tradespeople-why-your-website-needs-it/">https://blog.antekautomation.com/schema-markup-for-tradespeople-why-your-website-needs-it/</a></li> <li>Antek Automation: <a href="https://antekautomation.com">antekautomation.com</a></li> <li>Call us: 0333 038 9960</li> </ul> <p><em>Produced by Antek Automation — AI automation for UK small businesses.</em></p>