<description>&lt;p&gt;In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments. &lt;/p&gt;&lt;p&gt;Some takeaways: &lt;/p&gt;&lt;ul&gt;&lt;li&gt;How urgency leads to unsustainable business decisions and clinician burnout. &lt;/li&gt;&lt;li&gt;Shifting your mindset to look at marketing as a long-term investment. &lt;/li&gt;&lt;li&gt;Investing in partnerships and multiple sources of growth before it feels urgent. &lt;/li&gt;&lt;li&gt;How to switch to proactive marketing with a multi-year strategy for predictable growth. &lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! &lt;/p&gt;&lt;p&gt;*Watch full episodes on &lt;a href="https://www.youtube.com/@kristieplantinga" rel="noopener noreferrer" target="_blank"&gt;YouTube&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;*Connect with Kristie on &lt;a href="https://www.instagram.com/kristie_placedigital/" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;*Brought to you by &lt;a href="https://www.therapieseo.com/" rel="noopener noreferrer" target="_blank"&gt;Place Digital&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;*Produced by PodVision.&lt;/p&gt;</description>

Practice Marketing Insider

Kristie Plantinga

"I Should Start Marketing When I Need Clients”

APR 28, 20268 MIN
Practice Marketing Insider

"I Should Start Marketing When I Need Clients”

APR 28, 20268 MIN

Description

In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments. Some takeaways: How urgency leads to unsustainable business decisions and clinician burnout. Shifting your mindset to look at marketing as a long-term investment. Investing in partnerships and multiple sources of growth before it feels urgent. How to switch to proactive marketing with a multi-year strategy for predictable growth. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube.*Connect with Kristie on Instagram.*Brought to you by Place Digital.*Produced by PodVision.