<description>&lt;p&gt;In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries.&lt;/p&gt;&lt;p&gt;Some takeaways:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Finding the boundary between personal branding and the influencer economy&lt;/li&gt;&lt;li&gt;The need for practitioners to have strict ethical boundaries&lt;/li&gt;&lt;li&gt;How client confidentiality and informed consent play a role in the online presence of mental health professionals&lt;/li&gt;&lt;li&gt;How to successfully and ethically manage brand partnerships and content creation to build trust&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;Connect with Michael: &lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://michaelfulwiler.com/" rel="noopener noreferrer" target="_blank"&gt;Website&lt;/a&gt; &lt;/li&gt;&lt;li&gt;&lt;a href="https://www.instagram.com/michaelfulwiler/" rel="noopener noreferrer" target="_blank"&gt;Instagram &lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/michaelfulwiler/" rel="noopener noreferrer" target="_blank"&gt;LinkedIn &lt;/a&gt; &lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! &lt;/p&gt;&lt;p&gt;*Watch full episodes on &lt;a href="https://www.youtube.com/@kristieplantinga" rel="noopener noreferrer" target="_blank"&gt;Youtube&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;*Connect with Kristie on &lt;a href="https://www.instagram.com/kristie_placedigital/" rel="noopener noreferrer" target="_blank"&gt;Instagram&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;*Brought to you by &lt;a href="https://www.therapieseo.com/" rel="noopener noreferrer" target="_blank"&gt;Place Digital&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;*Produced by PodVision.&lt;/p&gt;</description>

Practice Marketing Insider

Kristie Plantinga

“Therapists Shouldn't Be Influencers”

MAY 26, 202624 MIN
Practice Marketing Insider

“Therapists Shouldn't Be Influencers”

MAY 26, 202624 MIN

Description

In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries.Some takeaways:Finding the boundary between personal branding and the influencer economyThe need for practitioners to have strict ethical boundariesHow client confidentiality and informed consent play a role in the online presence of mental health professionalsHow to successfully and ethically manage brand partnerships and content creation to build trustConnect with Michael: Website Instagram LinkedIn If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on Youtube. *Connect with Kristie on Instagram. *Brought to you by Place Digital. *Produced by PodVision.