<p>Most membership organizations don&#39;t lose members in one dramatic moment, they lose them quietly. Doug Morris, VP of Sales, Support &amp; Engineering at ASI and a decades-long veteran of the iMIS community, joins Riley Miller to name the five hidden mistakes behind it: email noise, the ignored once-a-year member, not helping members grow, one voice doing all the talking, and a digital experience that isn&#39;t worth coming back to.</p><p>Doug&#39;s fixes don&#39;t require a technology overhaul: segment your email, text when it matters, make your mobile app a year-round habit, build learning pathways members are proud of, bring more voices into your content, and call one member a day. Plus the bonus mistake that turns members off faster than anything else (check your checkout page), and why Doug calls DataScout&#39;s enhanced profiles the number one secret weapon for retention.</p><p>If you lead, work in, or build for a membership organization, this show was built for you.</p><p>📄 Show notes, transcript, and links: <a href="https://www.burstingsilver.com/podcast/ep7" target="_blank" rel="noopener noreferer">https://www.burstingsilver.com/podcast/ep7</a></p><p>⏱ Chapters0:00 Cold open — the once-a-year member problem1:32 Doug&#39;s background: CSI to ASI3:50 The five hidden retention mistakes6:13 Segmentation, dynamic content, real personalization8:08 Cutting through the noise with texting11:02 The once-a-year member + the year-round mobile app13:11 Helping members grow: LMS + certifications15:39 One voice — the 10-minute tune-out18:17 A digital experience worth returning to + call a member a day21:35 Where technology helps: Text Messenger, mobile app, TopClass23:25 Bonus mistake: credit card surcharges26:27 DataScout — the secret weapon28:12 Wrap-up</p><p>🔗 About Bursting SilverWe&#39;re a fully remote consultancy specializing in modern CRM, iMIS, and AI solutions for membership organizations across North America.Website ▸ https://www.burstingsilver.com/LinkedIn ▸ https://www.linkedin.com/company/bursting-silver</p><p>🌐 Follow the showInstagram ▸ https://www.instagram.com/burstingsilver/X / Twitter ▸ https://x.com/burstingsilverFacebook ▸ https://www.facebook.com/profile.php?id=61579548728138TikTok ▸ https://www.tiktok.com/@burstingsilverYouTube ▸ https://www.youtube.com/@BurstingSilver</p><p>🎵 MusicFresh Start by Joakim Karud https://soundcloud.com/joakimkarudCreative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0Free Download / Stream: https://bit.ly/_fresh-startMusic promoted by Audio Library https://youtu.be/XN-tBgJ5CVw</p><p>#TheModernMembershipOrg #Associations #iMIS #MembershipManagement #MemberRetention #DataScout #BurstingSilver</p>