<description>
        &lt;p&gt;QVC, which pioneered live TV shopping shows, filed for Chapter 11 bankruptcy this week. Leadership made the next step clear: a pivot away from television and toward something akin to social commerce, like livestreamed sales on TikTok Shop. But can the legacy brand compete with new, social media-driven shopping platforms? And after that, we wrap up Kai and Nela’s trip to Vietnam with visits to an AI startup and a neighborhood of expats.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;&lt;em&gt;Every story has an economic angle. Want some in your inbox? &lt;/em&gt;&lt;em&gt;&lt;a href="https://www.marketplace.org/newsletters"&gt;Subscribe&lt;/a&gt;&lt;/em&gt;&lt;em&gt; to our daily or weekly newsletter.&lt;/em&gt;&lt;/p&gt;&lt;br/&gt;&lt;p&gt;&lt;em&gt;Marketplace is more than a radio show. Check out our original reporting and financial literacy content at &lt;/em&gt;&lt;em&gt;&lt;a href="https://www.marketplace.org/"&gt;marketplace.org&lt;/a&gt;&lt;/em&gt;&lt;em&gt; — and consider &lt;/em&gt;&lt;em&gt;&lt;a href="https://www.marketplace.org/make-a-smart-investment"&gt;making an investment&lt;/a&gt;&lt;/em&gt;&lt;em&gt; in our future.&lt;/em&gt;&lt;/p&gt;
      </description>

Marketplace

Marketplace

QVC wants to be the next TikTok Shop

APR 17, 202625 MIN
Marketplace

QVC wants to be the next TikTok Shop

APR 17, 202625 MIN

Description

<p>QVC, which pioneered live TV shopping shows, filed for Chapter 11 bankruptcy this week. Leadership made the next step clear: a pivot away from television and toward something akin to social commerce, like livestreamed sales on TikTok Shop. But can the legacy brand compete with new, social media-driven shopping platforms? And after that, we wrap up Kai and Nela’s trip to Vietnam with visits to an AI startup and a neighborhood of expats.</p><br/><p><em>Every story has an economic angle. Want some in your inbox? </em><em><a href="https://www.marketplace.org/newsletters">Subscribe</a></em><em> to our daily or weekly newsletter.</em></p><br/><p><em>Marketplace is more than a radio show. Check out our original reporting and financial literacy content at </em><em><a href="https://www.marketplace.org/">marketplace.org</a></em><em> — and consider </em><em><a href="https://www.marketplace.org/make-a-smart-investment">making an investment</a></em><em> in our future.</em></p>