<p>Remember those Christmastime Coca-Cola ads from the &#8217;90s and early aughts? A caravan of red trucks snakes through picturesque towns, delivering holiday cheer in the form of good old-fashioned Coke. The company just released a new version, meant to invoke nostalgia for the Yule of yesteryear. And in the true spirit of 2024, it&#8217;s AI-generated. Will all our ads be AI-made soon? Or is human creativity still key? Also in this episode: A dogecoin influencer weighs his options, a startup wants to put EV chargers in lampposts and unit labor costs may tell us where inflation is headed.</p>

Marketplace

Marketplace

‘Tis the season — wait, that’s not the real thing!

DEC 11, 202429 MIN
Marketplace

‘Tis the season — wait, that’s not the real thing!

DEC 11, 202429 MIN

Description

<p>Remember those Christmastime Coca-Cola ads from the &#8217;90s and early aughts? A caravan of red trucks snakes through picturesque towns, delivering holiday cheer in the form of good old-fashioned Coke. The company just released a new version, meant to invoke nostalgia for the Yule of yesteryear. And in the true spirit of 2024, it&#8217;s AI-generated. Will all our ads be AI-made soon? Or is human creativity still key? Also in this episode: A dogecoin influencer weighs his options, a startup wants to put EV chargers in lampposts and unit labor costs may tell us where inflation is headed.</p>