In this episode, I share the honest moment when I reached the end of September and realized my business was not heading in the direction I wanted.
I walk you through the course correction that followed, the clarity that came from a deep review of my life and work, and the renewed alignment that shaped the path forward.
You’ll hear the full story behind how I realigned my business and the exact process I will now use for my quarterly reviews.
Episodes Mentioned in This Conversation
What story am I telling myself about who I am and the work I'm doing in the world?
Does this story empower me to show up, meet a need presented in the marketplace with validated products and services, and do so in a way that feels aligned and fulfilling?
Have I drifted or slipped back into a hypnotic rhythm in any of the following categories?
If drifting has occurred, what can I learn about the cause of the drift? What patterns can be observed and disrupted?
For each area that needs improvement, use this strategy:
If you’d like help walking through this process in your own life and business, I currently have an offer available for those ready to realign, reset, and move forward with clarity and momentum.
This offer is described at the end of the episode. Learn more and sign up here: https://www.cliffravenscraft.com/offers/Vo7qVDhe/checkout
In this episode I talk about something I’ve seen a lot lately. People tell me they want to move forward. They want to start the thing, launch the idea, reach out to the person, publish the content, say yes to the opportunity.
But they’re stuck because the unknowns feel too big and the confidence simply isn’t there.
The problem is that confidence doesn’t show up at the beginning.
Confidence is the reward for taking action.
It only comes after you’ve stepped into something new, realized your worst fears didn’t come true, and built enough real experience to trust yourself in that environment.
Even after all these years, I still feel that tension when I’m introduced to someone new. Especially when their online presence is polished, impressive, and perfectly curated.
My old patterns pop up.
Who am I to talk with this person? Will I bring value? Will I land with their audience?
There are three important words that I share in this episode: Courage, Confidence, and Curiosity.
Courage. The willingness to say yes even when the outcome is unknown.
If I am courageous enough to take the step, then something interesting happens. My worst fears usually don’t come true. I learn something. I grow. And over time, with enough reps, I develop confidence.
But the confidence never comes first.
Recently, though, I’ve added a third ingredient. And it has been the biggest shift of all.
Curiosity.
Curiosity dissolves fear.
It lets me walk into a new room without the burden of needing anything to happen.
Instead of pressure, I enter with wonder.
Why was this introduction made?
What could come from this connection?
What can I learn from this person?
How might I serve?
Is there resonance here?
And if not, what clarity does that give me?
Curiosity brings me back to presence.
It clears the anxiety that shows up the day before a call, or the hour before it starts, or the five minutes before we go live.
Curiosity lets me move forward without being attached to any particular outcome. I don’t have to prove myself. I don’t have to impress. I simply get to explore what is possible.
In this episode I break down how these three ingredients work together.
Courage gets you moving.
Curiosity keeps you grounded.
Confidence grows from experience and repetition.
If you have an area in your life where you’ve been waiting for confidence before you take action, my hope is that this conversation frees you from that waiting.
You won’t feel confident before you begin.
You’ll feel confident because you began.
I’d love to hear what this brings up for you.
You can email me at [email protected].
I have a special Black Friday coaching offer. It includes three ninety-minute one-on-one coaching sessions with me, plus full access to both my Free the Dream online course and my Building an Online Business course.
If you want direct support, clarity on your next steps, and momentum heading into the new year, reach out and put “Coaching Offer” in the subject line.
In this episode I return to my Podcast Answer Man roots and share an in-depth review of my newest and most unexpected favorite piece of podcast gear. The Zoom PodTrak P4next!
This tiny device delivers almost everything I rely on from the Rodecaster Pro 2 at a fraction of the size and a fraction of the cost, coming in at only $179.
I'll walk you through how I discovered it, my initial skepticism, and why seeing the Zoom name made me give it a chance. I'm so glad I did.
I'll share what the Zoom PodTrak P4next does, how I'm using it, why it has already earned a permanent place in my travel setup, and why I might even replace my Rodecaster Pro 2 in the studio.
I recorded this episode from the front seat of my car to demonstrate how powerful this device is for portable recording. You'll hear the quality of the preamps and the impressive noise reduction capabilities in action.
I talk about the power options, multitrack capability, four XLR inputs, mix-minus support, sound pads, four independently controlled headphone outputs, built in audio recorder and more.
I also share the story of why this little recorder solves technical problems I have carried for years.
If you have been looking for a reliable way to record multiple microphones on the road, or if you want to build a complete podcast studio that fits in a backpack, this episode will show you how simple, and inexpensive, it can be.
Many listeners and viewers ask for my current recommendations for a complete portable recording setup. Here's the list with affiliate links.
Zoom PodTrak P4next - https://amzn.to/4rA85fY
Heil PR-40 - https://amzn.to/4iofavZ
If you want something more portable, my long-time favorite was the Audio Technica ATR-2100. It is no longer manufactured, so my best current guess for a quality budget dynamic mic is the Rode PodMic Cardioid Dynamic Broadcast Microphone found at https://amzn.to/4rgUIBf
Three foot XLR mic cables - https://amzn.to/43UbqMC
Portable mic stand options - https://amzn.to/3MmDMJf
Sony MDR-7506 - https://amzn.to/3M0apwo
Replacement ear pads for the MDR-7506 - https://amzn.to/3M0gj0z
If this episode inspires you to pick up the Zoom PodTrak P4next, I would love to hear about it. Send me an email and let me know how this episode inspired you. My email is [email protected].
Today, I had an incredible conversation with Austin Armstrong, an entrepreneur, speaker, and creator whose journey perfectly embodies what it means to stop thinking like a content creator and start thinking like a business owner who creates content.
Austin is the founder of Syllaby, an AI-powered video marketing platform that helps entrepreneurs and service-based business owners simplify content creation and stay consistent across every major platform. He’s also the author of the upcoming book Virality!, which unpacks two decades of lessons from his evolution as a creator, marketer, and business builder.
In our conversation, we explored:
I loved this conversation because it’s about realizing that your content should serve your mission, not the other way around.
Austin’s energy, humility, and depth of experience made this an enjoyable conversation. If you’re a creator, coach, or entrepreneur looking to build something that lasts, you’re going to want to listen to this one from start to finish.
If this episode resonated with you, I highly encourage you to pre-order Austin’s new book, Virality! It’s filled with proven frameworks, practical tools, and hard-won lessons that will help you think, act, and grow like a business owner who creates content.
👉 Pre-order Virality! on Amazon