Many, maybe even most, followers of Jesus "sell" the Gospel message as being primarily about going to heaven and/or avoiding hell. Certainly our eternal destiny is a part of the equation, but when Jesus spoke to lost people, he used a different tack. He did not tell sinful people, "Join with me or you'll burn in hell." No, he said "Join me, follow me, live life with me, and you'll be free and your life will have meaning.