<description>&lt;p&gt;This week, Michelle, Rahul and Will explore the world of dynamic pricing, where prices go up when demand is high and come down when demand drops. It’s already standard in travel and hospitality. Now, it’s expanding into live events, and this year, it reached the World Cup. Supporters say it’s simple economics, charging what people are willing to pay. Critics argue it risks pricing ordinary fans out of the experiences they love. So how does dynamic pricing really work? Why has it become one of the most controversial trends in live entertainment? And as organisers push to maximise revenue, are we seeing the future of events, or the point where fans push back?&lt;/p&gt;&lt;p&gt;Hosts: Will Bain, Michelle Fleury and Rahul Tandon
Producer: Rebecca Smyllie&lt;/p&gt;&lt;p&gt;(Picture: The 2026 FIFA World Cup logo is placed over the original logo of the Hard Rock stadium in Miami, Florida, USA. Credit: CRISTOBAL HERRERA-ULASHKEVICH/EPA/Shutterstock)&lt;/p&gt;</description>

As dynamic pricing expands, so does the backlash

This week, Michelle, Rahul and Will explore the world of dynamic pricing, where prices go up when demand is high and come down when demand drops. It’s already standard in travel and hospitality. Now, it’s expanding into live events, and this year, it reached the World Cup. Supporters say it’s simple economics, charging what people are willing to pay. Critics argue it risks pricing ordinary fans out of the experiences they love. So how does dynamic pricing really work? Why has it become one of the most controversial trends in live entertainment? And as organisers push to maximise revenue, are we seeing the future of events, or the point where fans push back?Hosts: Will Bain, Michelle Fleury and Rahul Tandon
Producer: Rebecca Smyllie(Picture: The 2026 FIFA World Cup logo is placed over the original logo of the Hard Rock stadium in Miami, Florida, USA. Credit: CRISTOBAL HERRERA-ULASHKEVICH/EPA/Shutterstock)

Has the World Cup broken dynamic pricing?

<description>&lt;p&gt;Renowned for its multi-step skincare routine and its foundation in the ever trendy Korean culture, K-beauty has become a multi-billion dollar industry across the globe.&lt;/p&gt;&lt;p&gt;The term covers a wide range of skincare, make-up and cosmetics from South Korea and is lauded for its quality and value.&lt;/p&gt;&lt;p&gt;But as demand grows, tens of thousands of companies are claiming to be K-beauty, and not all of them are based in South Korea. This has raised questions about its identity and authenticity. &lt;/p&gt;&lt;p&gt;In the midst of its identity crisis, counterfeiters are now getting involved.&lt;/p&gt;&lt;p&gt;So, what puts the K in K-beauty?&lt;/p&gt;&lt;p&gt;We hear from manufacturers, retailers and industry bodies who might have an idea.&lt;/p&gt;&lt;p&gt;Presented and produced by David Cann
Sound mix: Ben Houghton&lt;/p&gt;&lt;p&gt;[This episode was first broadcast on 28 October 2025]&lt;/p&gt;&lt;p&gt;(Picture: A young Asian woman applying a moisturising cream in front of a mirror. Credit: Getty Images)&lt;/p&gt;</description>

As the trend goes global, are the products starting to lose their Korean identity?

Renowned for its multi-step skincare routine and its foundation in the ever trendy Korean culture, K-beauty has become a multi-billion dollar industry across the globe.The term covers a wide range of skincare, make-up and cosmetics from South Korea and is lauded for its quality and value.But as demand grows, tens of thousands of companies are claiming to be K-beauty, and not all of them are based in South Korea. This has raised questions about its identity and authenticity. In the midst of its identity crisis, counterfeiters are now getting involved.So, what puts the K in K-beauty?We hear from manufacturers, retailers and industry bodies who might have an idea.Presented and produced by David Cann
Sound mix: Ben Houghton[This episode was first broadcast on 28 October 2025](Picture: A young Asian woman applying a moisturising cream in front of a mirror. Credit: Getty Images)

The blurring of K-beauty

<description>&lt;p&gt;Many graduates are reluctant to work in the country’s large tourism and service sectors, looking instead for roles that match their university skills. That can make finding a first job after graduating a real challenge.&lt;/p&gt;&lt;p&gt;Presenter/producer: Ashish Sharma&lt;/p&gt;&lt;p&gt;If you’d like to get in touch with the team, our email address is businessdaily@bbc.co.uk&lt;/p&gt;&lt;p&gt;(Picture: Spanish Secretary of State for Labour Joaquin Perez Rey speaking about how unemployment in April 2026 fell below 2.4 million people for the first time since June 2008. Credit: JAVIER LIZON/EPA/Shutterstock)&lt;/p&gt;</description>

Many graduates struggle to find a job that uses their skills

Many graduates are reluctant to work in the country’s large tourism and service sectors, looking instead for roles that match their university skills. That can make finding a first job after graduating a real challenge.Presenter/producer: Ashish SharmaIf you’d like to get in touch with the team, our email address is businessdaily@bbc.co.uk(Picture: Spanish Secretary of State for Labour Joaquin Perez Rey speaking about how unemployment in April 2026 fell below 2.4 million people for the first time since June 2008. Credit: JAVIER LIZON/EPA/Shutterstock)

Spain's economy is growing fast. So why is youth unemployment still so high?

<description>&lt;p&gt;From cafes and gyms to supermarkets and restaurants, content creators are moving into everyday spaces, searching for attractive backdrops for their photos and videos. But as the influencer economy grows, their presence is dividing companies, customers and creators. Megan Lawton speaks to business owners, influencers and digital culture experts about what the rules should be.&lt;/p&gt;&lt;p&gt;Presenter: Megan Lawton
Producer: Sam Gruet&lt;/p&gt;&lt;p&gt;(Photo: Tony Marks, owner of the Starfish and Coffee cafe in Brighton in the UK; Credit: Megan Lawton)&lt;/p&gt;</description>

Influencers can help promote businesses like restaurants, but can also be disruptive

From cafes and gyms to supermarkets and restaurants, content creators are moving into everyday spaces, searching for attractive backdrops for their photos and videos. But as the influencer economy grows, their presence is dividing companies, customers and creators. Megan Lawton speaks to business owners, influencers and digital culture experts about what the rules should be.Presenter: Megan Lawton
Producer: Sam Gruet(Photo: Tony Marks, owner of the Starfish and Coffee cafe in Brighton in the UK; Credit: Megan Lawton)

Are content creators invading public spaces?

<description>&lt;p&gt;Nigeria pharmacist Abimbola Adebakin tells us how a failed start-up and the struggle to access essential medicines inspired her to build Advantage Health Africa, a company connecting pharmacies and helping deliver medicines across Nigeria.&lt;/p&gt;&lt;p&gt;Presenter: Leanna Byrne
Producer Amber Mehmood&lt;/p&gt;&lt;p&gt;(Photo: Abimbola Adebakin. Credit: Studio 24)&lt;/p&gt;</description>

We meet the pharmacist who founded a business in response to a family medical emergency

Nigeria pharmacist Abimbola Adebakin tells us how a failed start-up and the struggle to access essential medicines inspired her to build Advantage Health Africa, a company connecting pharmacies and helping deliver medicines across Nigeria.Presenter: Leanna Byrne
Producer Amber Mehmood(Photo: Abimbola Adebakin. Credit: Studio 24)

The woman trying to fix Nigeria's medicine gap

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