In this conversation, I chat with Noelle and Bryan Switalski as we explore the various applications (and limitations) of AI, particularly in the context of personal and business use. We discuss the strange queries people have made to AI, the importance of understanding AI's capabilities and limitations, and how AI can assist in content creation, audience targeting, and marketing strategies. The conversation also highlights the significance of storytelling and maintaining a brand voice when using AI tools. Ultimately, wed emphasize the need for careful consideration and personalization when utilizing AI-generated content. Key Insights 00:00 Exploring AI's Quirks 03:21 Understanding AI's Limitations 04:57 The Nature of AI Intelligence 06:17 Using AI for Marketing 07:25 Creating Quality Content with AI 09:08 Best Practices for AI Copywriting 10:33 Building a Brand Guide with AI 15:02 Building Confidence Through Dance 16:22 Crafting Compelling Offers 17:24 Identifying Customer Pain Points 18:57 Creating a Compelling Offer Statement 20:31 The Importance of Customer Reviews 22:06 Understanding Your Audience 25:29 The Power of Audience Research 26:42 Utilizing a Story Bank 27:58 Fine-Tuning Your Brand Voice 30:37 Transforming Copywriting Efficiency 33:33 Accessing Clarity Scribe for Free CONNECT ON SOCIAL → instagram | http://instagram.com/rayedwards → facebook | http://facebook.com/rayedwardsonline → twitter | http://twitter.com/rayedwards → tiktok | http://tiktok.com/therayedwards → linkedin | http://linkedin.com/in/therayedwards Links My NEW book: Read This or Die! Persuade Yourself to a Better Life My COPYWRITING Book: How to Write Copy That Sells Video And Transcript How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.