<description>&lt;p&gt;Evan is joined by a panel of top entrepreneurs to answer your listener questions. &lt;/p&gt;&lt;p&gt;How do you make your business stand out in a crowded market? Where can you find the information you need to start your own business? Why don't we hear about the failures along the way to success? And how do you know which risks are worth taking? &lt;/p&gt;&lt;p&gt;Evan and his guests answer listeners' questions and discuss the ins and outs of starting your own business, as well as the unique challenges of being an entrepreneur. &lt;/p&gt;&lt;p&gt;Guests:
Trinny Woodall, CEO and founder of Trinny London 
Sarah Willingham, CEO and founder of Nightcap
Brent Hoberman, serial entrepreneur and investor&lt;/p&gt;&lt;p&gt;Production team: 
Presenter: Evan Davis
Producer: Mhairi MacKenzie
Production Co-ordinator: Katie Morrison 
Sound engineers: Jack Graysmark and Dave O'Neill 
Editor: Matt Willis &lt;/p&gt;&lt;p&gt;The Bottom Line is produced in partnership with The Open University&lt;/p&gt;</description>

Three top entrepreneurs answer your questions about starting and managing a business.

Evan is joined by a panel of top entrepreneurs to answer your listener questions. How do you make your business stand out in a crowded market? Where can you find the information you need to start your own business? Why don't we hear about the failures along the way to success? And how do you know which risks are worth taking? Evan and his guests answer listeners' questions and discuss the ins and outs of starting your own business, as well as the unique challenges of being an entrepreneur. Guests:
Trinny Woodall, CEO and founder of Trinny London 
Sarah Willingham, CEO and founder of Nightcap
Brent Hoberman, serial entrepreneur and investorProduction team: 
Presenter: Evan Davis
Producer: Mhairi MacKenzie
Production Co-ordinator: Katie Morrison 
Sound engineers: Jack Graysmark and Dave O'Neill 
Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

Entrepreneurs: Your Questions Answered

<description>&lt;p&gt;From smartphones to trainers, confectionary and cleaning products, we live in a culture of constant updates. Companies reformulate, redesign and refresh their products in a continuous race to stay ahead. But how are those decisions made? What counts as meaningful improvement and how much is designed to make last year’s version feel old? Evan Davis and guests discuss how products evolve and why standing still is the fastest way to fall behind.&lt;/p&gt;&lt;p&gt;Guests: 
Tom Moody, Senior Vice President and Managing Director, P&amp;amp;G (Proctor &amp;amp; Gamble) Northern Europe
Dr Garry Moppett, Senior Director of Research &amp;amp; Development at Mars
Dave Ward, UK and International Managing Director, Amazon Ring. &lt;/p&gt;&lt;p&gt;Production team:
Presenter: Evan Davis
Producer: Sally Abrahams
Sound engineers: Lee Wilson and Donald MacDonald 
Production co-ordinator: Katie Morrison 
Editor: Matt Willis &lt;/p&gt;&lt;p&gt;The Bottom Line is produced in partnership with The Open University&lt;/p&gt;</description>

From spark to shelf – why do companies like Mars and P&G keep developing their products?

From smartphones to trainers, confectionary and cleaning products, we live in a culture of constant updates. Companies reformulate, redesign and refresh their products in a continuous race to stay ahead. But how are those decisions made? What counts as meaningful improvement and how much is designed to make last year’s version feel old? Evan Davis and guests discuss how products evolve and why standing still is the fastest way to fall behind.Guests: 
Tom Moody, Senior Vice President and Managing Director, P&amp;G (Proctor &amp; Gamble) Northern Europe
Dr Garry Moppett, Senior Director of Research &amp; Development at Mars
Dave Ward, UK and International Managing Director, Amazon Ring. Production team:
Presenter: Evan Davis
Producer: Sally Abrahams
Sound engineers: Lee Wilson and Donald MacDonald 
Production co-ordinator: Katie Morrison 
Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

Product Innovation: Better, Or Just New?

<description>&lt;p&gt;Across our professional careers, many of us will come into contact with a difficult colleague or hard-to-please superior. But what happens when difficult behaviour crosses over into bullying at work? What effect does this have, not only on our wellbeing, but on our workplace as a whole? &lt;/p&gt;&lt;p&gt;Evidence suggests that bullying may be on the rise in the UK. A 2025 survey of British workers conducted by ACAS (Advisory, Conciliation and Arbitration Service) found that 44% of respondents had experienced conflict at work in the last 12 months. And on the global stage, the resurgence of ‘strong man’ leadership has reignited a debate: does bullying behaviour get you what you want? &lt;/p&gt;&lt;p&gt;Evan and the panel look at what workplace bullying is, when and why bullying can occur, and the steps individuals and organisations can take to tackle this behaviour in the workplace. &lt;/p&gt;&lt;p&gt;Guests: 
Jason Warner, Managing Director (UK and EMEA) at SBS 
Kevin Rowan, Director of Dispute Resolution at ACAS
Kara Ng, Senior Lecturer in Organisational Psychology at Alliance Manchester Business School, University of Manchester &lt;/p&gt;&lt;p&gt;Production team: 
Presenter: Evan Davis
Producer: Mhairi MacKenzie
Production Co-ordinator: Katie Morrison 
Sound engineers: James Beard and Neil Churchill 
Editor: Matt Willis &lt;/p&gt;&lt;p&gt;The Bottom Line is produced in partnership with The Open University&lt;/p&gt;</description>

What can individuals and employers do to tackle workplace bullying?

Across our professional careers, many of us will come into contact with a difficult colleague or hard-to-please superior. But what happens when difficult behaviour crosses over into bullying at work? What effect does this have, not only on our wellbeing, but on our workplace as a whole? Evidence suggests that bullying may be on the rise in the UK. A 2025 survey of British workers conducted by ACAS (Advisory, Conciliation and Arbitration Service) found that 44% of respondents had experienced conflict at work in the last 12 months. And on the global stage, the resurgence of ‘strong man’ leadership has reignited a debate: does bullying behaviour get you what you want? Evan and the panel look at what workplace bullying is, when and why bullying can occur, and the steps individuals and organisations can take to tackle this behaviour in the workplace. Guests: 
Jason Warner, Managing Director (UK and EMEA) at SBS 
Kevin Rowan, Director of Dispute Resolution at ACAS
Kara Ng, Senior Lecturer in Organisational Psychology at Alliance Manchester Business School, University of Manchester Production team: 
Presenter: Evan Davis
Producer: Mhairi MacKenzie
Production Co-ordinator: Katie Morrison 
Sound engineers: James Beard and Neil Churchill 
Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

How Do You Deal with a Workplace Bully?

<description>&lt;p&gt;The UK’s private rental market has grown dramatically over recent decades, creating what often feels like a tale of two nations: ‘Generation Rent’ who are priced out of home ownership and unable to access social housing; and buy-to-let investors who view property as a reliable income stream or pension plan.&lt;/p&gt;&lt;p&gt;Rising rents, poor conditions and fierce competition for homes have fuelled frustration with landlords, prompting political efforts to strengthen protections for tenants and increase tax pressure on property owners.&lt;/p&gt;&lt;p&gt;Now the sector is facing a turning point – with large institutional investors, backed by pension funds, for example, playing an increasing role. Evan Davis and guests discuss the state of the UK rental market and where it might be heading. &lt;/p&gt;&lt;p&gt;Guests: 
Ashley Winston, Director of Palmdale Car Finders
Andy Graham, Host, HMO Podcast
Polly Simpson, Head of multi-family development at Savills&lt;/p&gt;&lt;p&gt;Production team:
Presenter: Evan Davis
Producer: Sally Abrahams
Production Co-ordinator: Katie Morrison
Sound engineers: Ben Andrews and Tim Heffer
Editor: Matt Willis &lt;/p&gt;&lt;p&gt;The Bottom Line is produced in partnership with The Open University&lt;/p&gt;</description>

Why do private landlords attract so much criticism – and how fair is it?

The UK’s private rental market has grown dramatically over recent decades, creating what often feels like a tale of two nations: ‘Generation Rent’ who are priced out of home ownership and unable to access social housing; and buy-to-let investors who view property as a reliable income stream or pension plan.Rising rents, poor conditions and fierce competition for homes have fuelled frustration with landlords, prompting political efforts to strengthen protections for tenants and increase tax pressure on property owners.Now the sector is facing a turning point – with large institutional investors, backed by pension funds, for example, playing an increasing role. Evan Davis and guests discuss the state of the UK rental market and where it might be heading. Guests: 
Ashley Winston, Director of Palmdale Car Finders
Andy Graham, Host, HMO Podcast
Polly Simpson, Head of multi-family development at SavillsProduction team:
Presenter: Evan Davis
Producer: Sally Abrahams
Production Co-ordinator: Katie Morrison
Sound engineers: Ben Andrews and Tim Heffer
Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

Private Renting: Who Wants to Be a Landlord?

<description>&lt;p&gt;Everyone wants to get the best price they can when they buy, whether that’s a product, a service or an experience. But the ‘best price’ can look different for different people, and at different times. &lt;/p&gt;&lt;p&gt;Surge pricing, tiered prices, off-peak discounts, time-of-use pricing- technology has enabled more industries to employ dynamic pricing to get the best prices for their products by altering them depending on a range of sophisticated considerations. &lt;/p&gt;&lt;p&gt;But this has made pricing less predictable and left customers feeling like the prices are often stacked against them; most notably after the Oasis reunion tour ticket sales in 2024. &lt;/p&gt;&lt;p&gt;Is dynamic pricing really as bad as we all think? Evan and guests look at the psychology behind consumer perceptions of dynamic pricing, and ask how different industries can utilise the pricing model to benefit themselves and their customers. &lt;/p&gt;&lt;p&gt;Guests: 
Richard Howle, founder of RH Insights
Zoisa North-Bond, CEO of Octopus Energy for Business
Marco Bertini, Professor of Marketing at Esade Business School&lt;/p&gt;&lt;p&gt;Production team: 
Presenter: Evan Davis
Producer: Mhairi MacKenzie
Production Co-ordinator: Katie Morrison 
Sound engineers: Daniel Fox and Steve Greenwood 
Editor: Matt Willis &lt;/p&gt;&lt;p&gt;The Bottom Line is produced in partnership with The Open University&lt;/p&gt;</description>

How do businesses use it, and how much does it benefit the customer?

Everyone wants to get the best price they can when they buy, whether that’s a product, a service or an experience. But the ‘best price’ can look different for different people, and at different times. Surge pricing, tiered prices, off-peak discounts, time-of-use pricing- technology has enabled more industries to employ dynamic pricing to get the best prices for their products by altering them depending on a range of sophisticated considerations. But this has made pricing less predictable and left customers feeling like the prices are often stacked against them; most notably after the Oasis reunion tour ticket sales in 2024. Is dynamic pricing really as bad as we all think? Evan and guests look at the psychology behind consumer perceptions of dynamic pricing, and ask how different industries can utilise the pricing model to benefit themselves and their customers. Guests: 
Richard Howle, founder of RH Insights
Zoisa North-Bond, CEO of Octopus Energy for Business
Marco Bertini, Professor of Marketing at Esade Business SchoolProduction team: 
Presenter: Evan Davis
Producer: Mhairi MacKenzie
Production Co-ordinator: Katie Morrison 
Sound engineers: Daniel Fox and Steve Greenwood 
Editor: Matt Willis The Bottom Line is produced in partnership with The Open University

Dynamic Pricing: Who Profits?

Evan Davis hosts the business conversation show with people at the top giving insight into what matters

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