<description>&lt;p&gt;When your business is about making products, and the factory you use gets into trouble, that’s potentially a big problem. Do you try to find another one, or do you try to fix it? Rob Law, entrepreneur and inventor of the Trunki children’s suitcase, had exactly this dilemma, and tells Evan Davis about the risky decision it prompted. &lt;/p&gt;&lt;p&gt;He also discusses the illness and personal loss that have shaped his career, and recalls his infamous appearance on Dragon’s Den almost 20 years ago.&lt;/p&gt;&lt;p&gt;Production team:
Producers: Simon Tulett and Michaela Graichen
Researcher: Drew Hyndman 
Editor: Matt Willis
Sound: Rod Farquhar
Production co-ordinator: Katie Morrison&lt;/p&gt;</description>

The entrepreneur and inventor on how he avoided a manufacturing meltdown.

When your business is about making products, and the factory you use gets into trouble, that’s potentially a big problem. Do you try to find another one, or do you try to fix it? Rob Law, entrepreneur and inventor of the Trunki children’s suitcase, had exactly this dilemma, and tells Evan Davis about the risky decision it prompted. He also discusses the illness and personal loss that have shaped his career, and recalls his infamous appearance on Dragon’s Den almost 20 years ago.Production team:
Producers: Simon Tulett and Michaela Graichen
Researcher: Drew Hyndman 
Editor: Matt Willis
Sound: Rod Farquhar
Production co-ordinator: Katie Morrison

Decisions That Made Me: Rob Law (Trunki Suitcases, Inventor)

<description>&lt;p&gt;You've had a brilliant business idea. At least, you think you have. What do you do next? Evan Davis speaks to three successful entrepreneurs- including former contestants on The Apprentice and Dragons' Den. Where do the best ideas come from and how do you know when they are worth pursuing? What are the top tips for pitching and when is it time to let an idea go?&lt;/p&gt;&lt;p&gt;Evan is joined by Rob Law, the inventor of the Trunki ride-on suitcase for kids, Pippa Murray, founder of the nut butter brand Pip &amp;amp; Nut and Tom Pellereau, who invented the curved nail file for his company Stylideas.&lt;/p&gt;&lt;p&gt;Production team:
Producers: Simon Tulett and Michaela Graichen
Researcher: Drew Hyndman
Editor: Matt Willis
Sound: Rod Farquhar
Production co-ordinator: Katie Morrison&lt;/p&gt;&lt;p&gt;(Picture: Getty Images, Credit: Teerachai Jampanak)&lt;/p&gt;</description>

The inspiration, the pitch, the timing - what makes a business idea live or die?

You've had a brilliant business idea. At least, you think you have. What do you do next? Evan Davis speaks to three successful entrepreneurs- including former contestants on The Apprentice and Dragons' Den. Where do the best ideas come from and how do you know when they are worth pursuing? What are the top tips for pitching and when is it time to let an idea go?Evan is joined by Rob Law, the inventor of the Trunki ride-on suitcase for kids, Pippa Murray, founder of the nut butter brand Pip &amp; Nut and Tom Pellereau, who invented the curved nail file for his company Stylideas.Production team:
Producers: Simon Tulett and Michaela Graichen
Researcher: Drew Hyndman
Editor: Matt Willis
Sound: Rod Farquhar
Production co-ordinator: Katie Morrison(Picture: Getty Images, Credit: Teerachai Jampanak)

Ideas: How To Turn Your Dreams Into Business Reality

<description>&lt;p&gt;Why do advertising agencies use fear to get us to part with our money? &lt;/p&gt;&lt;p&gt;Advertising agencies and marketing people use different techniques to push our buttons. Humour is one. But what about fear? Do they sometimes try to scare us into buying? Or is it a gentler art- playing on our insecurities about things like old age, poor health or thinning hair? &lt;/p&gt;&lt;p&gt;Evan Davis speaks to Sir John Hegarty and Ian Gathard from the advertising industry and psychologist Juliane Beard, who studies how the brains of consumers work.&lt;/p&gt;&lt;p&gt;Credits:
Volkswagen "Eyes on the Road" advertising stunt
Reebok trainers advertisement: "Lose the Beer Belly"
Aviva home insurance advertisement&lt;/p&gt;&lt;p&gt;Production team:
Producers: Simon Tulett and Michaela Graichen
Researcher: Drew Hyndman
Editor: Matt Willis
Sound: Neil Churchill
Production co-ordinator: Katie Morrison&lt;/p&gt;&lt;p&gt;(Picture: Piccadilly Circus in London, Light Trails at night. Credit: Jonathan Herbert, JH Images via Getty Images)&lt;/p&gt;</description>

Why do advertising agencies use fear to get us to part with our money?

Why do advertising agencies use fear to get us to part with our money? Advertising agencies and marketing people use different techniques to push our buttons. Humour is one. But what about fear? Do they sometimes try to scare us into buying? Or is it a gentler art- playing on our insecurities about things like old age, poor health or thinning hair? Evan Davis speaks to Sir John Hegarty and Ian Gathard from the advertising industry and psychologist Juliane Beard, who studies how the brains of consumers work.Credits:
Volkswagen "Eyes on the Road" advertising stunt
Reebok trainers advertisement: "Lose the Beer Belly"
Aviva home insurance advertisementProduction team:
Producers: Simon Tulett and Michaela Graichen
Researcher: Drew Hyndman
Editor: Matt Willis
Sound: Neil Churchill
Production co-ordinator: Katie Morrison(Picture: Piccadilly Circus in London, Light Trails at night. Credit: Jonathan Herbert, JH Images via Getty Images)

Marketing: How Effective Is Fear In Advertising?

<description>&lt;p&gt;When Shivaun and Adam Raff's shopping and price comparison website all but vanished from Google's search results just days after launching, the pair began a gruelling legal battle that would end with a landmark judgement and the tech giant receiving a then record fine.&lt;/p&gt;&lt;p&gt;European regulators found the search engine guilty of abusing its market dominance by making its own shopping recommendations appear more prominently than rivals' in its search results. Google spent seven years appealing its €2.4bn fine, but eventually lost in September this year.&lt;/p&gt;&lt;p&gt;In their first interview since that verdict the Raffs tell Evan Davis the story behind their website - Foundem - and what they learned about big tech, regulation, and themselves during their almost 20-year fight.&lt;/p&gt;&lt;p&gt;Evan is joined by:&lt;/p&gt;&lt;p&gt;Shivaun and Adam Raff, co-founders, Foundem;
Anne Witt, professor of law, EDHEC business school.&lt;/p&gt;&lt;p&gt;Credits:&lt;/p&gt;&lt;p&gt;President Barack speaking to Kara Swisher, from the technology news website Recode, in February 2015;
Joaquín Almunia speaking at a European Commission press conference in February 2014;
Margarethe Vestager speaking at a European Commission press conference in June 2017. &lt;/p&gt;&lt;p&gt;Production team:&lt;/p&gt;&lt;p&gt;Producer: Simon Tulett
Researcher: Drew Hyndman
Editor: Matt Willis
Sound: Jonny Baker and Neil Churchill
Production co-ordinator: Katie Morrison&lt;/p&gt;&lt;p&gt;(Picture: The Google logo displayed on a mobile phone and computer monitor. Credit: Leon Neal/Getty Images/BBC)&lt;/p&gt;</description>

How a British small business cost the tech giant more than £2bn.

When Shivaun and Adam Raff's shopping and price comparison website all but vanished from Google's search results just days after launching, the pair began a gruelling legal battle that would end with a landmark judgement and the tech giant receiving a then record fine.European regulators found the search engine guilty of abusing its market dominance by making its own shopping recommendations appear more prominently than rivals' in its search results. Google spent seven years appealing its €2.4bn fine, but eventually lost in September this year.In their first interview since that verdict the Raffs tell Evan Davis the story behind their website - Foundem - and what they learned about big tech, regulation, and themselves during their almost 20-year fight.Evan is joined by:Shivaun and Adam Raff, co-founders, Foundem;
Anne Witt, professor of law, EDHEC business school.Credits:President Barack speaking to Kara Swisher, from the technology news website Recode, in February 2015;
Joaquín Almunia speaking at a European Commission press conference in February 2014;
Margarethe Vestager speaking at a European Commission press conference in June 2017. Production team:Producer: Simon Tulett
Researcher: Drew Hyndman
Editor: Matt Willis
Sound: Jonny Baker and Neil Churchill
Production co-ordinator: Katie Morrison(Picture: The Google logo displayed on a mobile phone and computer monitor. Credit: Leon Neal/Getty Images/BBC)

Google: The Couple That Took On The Tech Giant

<description>&lt;p&gt;When a company finds itself facing war or natural disaster how can it get staff out of harm's way, and is there any chance of ensuring business as usual?&lt;/p&gt;&lt;p&gt;Evan Davis speaks to one business leader who helped move hundreds of staff out of Ukraine, Belarus and Russia when war broke out in 2022. Two crisis response companies explain how they have been helping clients with people and operations in Lebanon, Israel and parts of the USA recently hit by hurricanes.&lt;/p&gt;&lt;p&gt;Plus, what is an employer's obligation in these situations, and do the same rules apply to international as well as local hires?&lt;/p&gt;&lt;p&gt;Evan is joined by:&lt;/p&gt;&lt;p&gt;Ann Roberts, chief people officer, Flo;
James Waddington, global director of security assistance, International SOS;
Elmarie Marais, founder and CEO, GoCrisis;
and Anna, an employee at Wildix.&lt;/p&gt;&lt;p&gt;Production team:&lt;/p&gt;&lt;p&gt;Producer: Simon Tulett
Researchers: Drew Hyndman and Michaela Graichen
Editor: Matt Willis
Sound: Pete Wise and Tim Heffer
Production co-ordinator: Katie Morrison&lt;/p&gt;&lt;p&gt;(Picture: A Ukrainian flag flies from a destroyed building in Mariupol, April 2022. Credit: Reuters/Alexander Ermochenko/BBC)&lt;/p&gt;</description>

Can you get staff out of danger and still keep the show on the road?

When a company finds itself facing war or natural disaster how can it get staff out of harm's way, and is there any chance of ensuring business as usual?Evan Davis speaks to one business leader who helped move hundreds of staff out of Ukraine, Belarus and Russia when war broke out in 2022. Two crisis response companies explain how they have been helping clients with people and operations in Lebanon, Israel and parts of the USA recently hit by hurricanes.Plus, what is an employer's obligation in these situations, and do the same rules apply to international as well as local hires?Evan is joined by:Ann Roberts, chief people officer, Flo;
James Waddington, global director of security assistance, International SOS;
Elmarie Marais, founder and CEO, GoCrisis;
and Anna, an employee at Wildix.Production team:Producer: Simon Tulett
Researchers: Drew Hyndman and Michaela Graichen
Editor: Matt Willis
Sound: Pete Wise and Tim Heffer
Production co-ordinator: Katie Morrison(Picture: A Ukrainian flag flies from a destroyed building in Mariupol, April 2022. Credit: Reuters/Alexander Ermochenko/BBC)

Evacuation: How to Rescue a Business From a War Zone

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.

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