Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC.

Medill IMC's podcast

Medill IMC at Northwestern

Northwestern University's Don Schultz, the "father of Integrated Marketing Communications"

NOV 20, 200713 MIN
Medill IMC's podcast

Northwestern University's Don Schultz, the "father of Integrated Marketing Communications"

NOV 20, 200713 MIN

Description

Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC.