How having a bad attitude can affect your business and personal life in both good AND bad ways. Subject: Got an attitude? Who cares. Don’t be offended by the subject line. No. I take that back. I DON’T care if you’re offended. I’ll show you two examples of how having an attitude can dramatically increase the results that you seek from email marketing, writing sales letters, attracting lots of people and even finding potential dating partners! Case study #1 -  The Rich Jerk Case study #2 -  My Best Affiliate Case Study #1 – The Rich Jerk A few  years ago I recommended a product titled “The Rich Jerk”. The sales pitch for that digital book is really off the wall and full of attitude. Albeit,  it is a negative attitude, it  still works like you  wouldn’t believe. From the number of clicks I sent to that guy’s website to the number of people that ordered, I calculate conversion to be around 5%. That’s extremely high for a $97  ebook and even more impressive when you  recognize that his web sales letter is not  even very long. I’m sure  many people were offended but they purchased anyways. I’ll tell you my theory on this phenomena in a minute. Case study #2 – An affiliate for one of my products One of the top affiliates for a product launch I did had no name recognition in the industry. He barely had a list at just several hundred people. But the emails he sent to his list pulled more  sales than many of the leading gurus you’d recognize by name immediately.  I’m talking about conversion rate and number of units moved. When I saw this one affiliate’s conversion rates,  I nearly fell out of my chair. This guy’s approach is well worth studying. So that’s what I did. I studied his approach and it fits right into  my theory. He has an attitude sorta like  the rich jerk guy. The kind of attitude I’m talking about is the “I don’t give a damn what  you think about me” attitude. Oh please wash my mouth with soap. Please. This affiliate does not think he’s  better than everyone else. He has just made  it clear that he’s an authority in his field because of the confidence he exudes. He doesn’t say that he’s an authority.  He just portrays that by the quality of information that he sends to his list  and also the way he provides that information. Now think about this for a minute. When you read something online, what makes you think that what you’re reading is a total lie or if it’s something to take heed. You’re going to follow the advice you read if the  writer provides  lots of detailed information and shows an “I don’t care what you think of me” attitude. Like it or not, you and everyone else on the net are naturally attracted to leaders. You and other people are often confused and lost and need some guidance  from someone who knows what he’s talking about. An “I don’t  care” attitude shows someone who is a leader. Someone who is consistent is seen as a leader. Someone who doesn’t change his mind often is considered a leader. Someone who  doesn’t  use lots of words like “maybe, should, may, perhaps” is seen as a leader. So how can you be viewed as a leader? First of all, you need to change your mindset into one of “I don’t  care.” Am I advocating  irresponsibility? Not at  all. What I am advocating is getting control of yourself so that you’re more  comfortable with yourself. I’m not going to turn into a motivation speaker in this report. What I will show you is essential if you  want to  be seen as a leader  and thus, bring yourself the results  you want in your business and personal life. Am I speaking from my ass? Ask me if I care? LOL Look – if you  want incredible results such as the results achieved by my top affiliate, you’ll heed my advice. You need to be seen as an authority figure o r a leader. This process can’t be faked. If you’re continually feeling  insecure about your abilities or are always worried about what other people think, then it’s very difficult to hide that feeling – whether on a web page or in person. I achieved much more success in my personal and  business life once I adapted the “I don’t  care” attitude. I don’t care if my sales page converts poorly. I don’t  care if people unsubscribe from my newsletter I don’t  care if I  get refunds for my products. I don’t care if people don’t reply to my joint venture emails. Ok, after saying all that I have to say that I DO care. Uh oh, I’m contradicting myself. Red alert…red alert. I DO care if my sales page converts poorly because I have to find out why it  converts so poorly. I DON’T care so much that it  leaves my emotions unguarded for other people to step over. It doesn’t kill my self-esteem. I DO care if people unsubscribe from my newsletter because I want to  provide good quality information. Yet, I DON’T care to the point where I get uneasy after every unsubscribe message my autoresponder sends me. I understand that it’s  not a personal issue that these people unsubscribed. They may be getting information overload or it may be that they clicked on the unsubscribe link by accident. Even IF it was a personal issue I understand that I can’t  please everyone at all times. I DO care if people ask  for  refunds.  It might mean that either my product didn’t live up to the claims on the sales letter or the customer just  wanted to take advantage of my money back guarantee to get  a free product. At times I try to find out why they refunded in order for me to improve my sales process. At other times I just let it go. Refunds are part of doing business. I know too many people take refunds and unsubscribes personally. Don’t take  it personally or else  it will affect your productivity in a negative way. I DO care if people don’t reply to my jv emails. It may either mean I didn’t make my offer attractive enough so I need to improve the offer or the approach. I also don’t worry too much about it  because my emails may have gotten lost  in cyberspace. The potential jv partner may just be too busy or the product isn’t right for his list. I don’t take it personally and let  it affect my productivity. So you see where I’m going? Remember these things. 1.) You must appear as an authority in the way you  write and communicate with other people if you want them to read your content and follow  your  advice. In order to do that, you must first convince yourself that you are capable of success. 2.) You must not take setbacks personally. The only way to bounce back  from a setback is to learn from it and better yourself. 3.) Don’t try to change other people’s minds. I see people all the time in discussion forums arguing back and  forth. Each person tries to either prove the other person wrong o r protect his own argument. It ain’t worth the time. Yes, forums are great  for  finding valuable  information but  they’re also great time drains. I’m not just referring to  forums. I’m referring to every time you have an argument with other people. It’s more difficult to  do than say. I guess I just have the natural ability to  not worry about things I can’t control. “No one likes you if you don’t like yourself.” I’m convinced that people’s insecurities about  themselves every time they have a setback is one of the biggest reasons they don’t  succeed online even after many years of trying. I broke past that point and my “I don’t  care” attitude has generated more success for me than anything I’ve tried before. Two more things… If you have a newsletter, don’t  just start emailing your list with an attitude such as the one on The Rich Jerk sales letter. First of all, if you really don’t feel what you’re writing, people can see right through it. Creating a fake attitude before you’re sure of your feelings can backfire on you. Secondly, my best affiliate has a bond with his subscribers because he started prepping them in the marketing  forums.  He gave good detailed information and showed an attitude of “I don’t care.” Thus he was seen as an authority figure. He then set up a lead capture page for his newsletter which was basically like “ I don’t care if you join my newsletter or not. I know I provide good information and it won’t kill me if you join. ” You should get the idea. Don’t use those words verbatim. What I want to point out is that he prepped his subscribers in the forum and continued his attitude in his newsletter. I know of at least one other person who uses the same tactics to portray an authority attitude. These two guys are pretty successful as affiliates. Read this report many times and  hopefully you’ll pick up a successful  mindset to help you expand your personal and business life. If you’ve read this far, you’re obviously one of my biggest  fans.  If you email me with any questions and I don’t respond, don’t take it personally. If you get a reply, consider yourself lucky ; ) Best, - Gary Huynh