Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.
![<description><p data-pm-slice="1 1 []">Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with <a href="https://www.mckinsey.com/our-people/michael-birshan" data-attrib-id="link-4cc38faf-23de-4517-b025-52444f7083e6">McKinsey senior partner Michael Birshan.</a></p><p>See <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information</p></description>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://www.omnycontent.com/d/playlist/708664bd-6843-4623-8066-aede00ce0c8a/3f6f52af-fba1-496d-b11b-af040139456a/bfe0b44a-082f-495a-952a-af0401394590/image.jpg?t=1707406344&size=Large&width=300&height=300&api_key=xqFmUFX5BHLBTA)