Marketing during a Downturn Webcast – Video Crunching the Numbers: Marketing During a Downturn. During times of economic stress is the worst time to scale back on your marketing efforts. In fact, a downturn gives companies a golden opportunity to develop deeper relationships with their customers and partners through relationship marketing. Check out the latest webcast in Cramer’s Webcast series that explores the topic of Maximizing Marketing Value during a Downturn.