Asif Khan is the founder of the Location Based Marketing Association, and a popular return guest. Now with international LBMA chapters, Asif talks about the creative approaches to location-based marketing, both outdoors and indoors. The new hot topic? Indoor location-based apps.

Financial Post Executive Podcast

Financial Post Executive Podcast

Leaders Series: Asif Khan, founder of the Location Based Marketing Association

JUN 18, 201212 MIN
Financial Post Executive Podcast

Leaders Series: Asif Khan, founder of the Location Based Marketing Association

JUN 18, 201212 MIN

Description

Asif Khan is the founder of the Location Based Marketing Association, and a popular return guest. Now with international LBMA chapters, Asif talks about the creative approaches to location-based marketing, both outdoors and indoors. The new hot topic? Indoor location-based apps.