<description>Rob DeMartini is the CEO of New Balance.  New Balance is in the midst of a reinvigoration of its brand.  The company is over 100 years old, but is making some very interesting strides towards reestablishing itself as a premiere athletic shoe brand.  In this episode, we speak to Rob about leading this charge and what it is taking both inside and outside the company to make this change successful.&lt;br/&gt;&lt;br/&gt;&lt;span style="font-weight: bold;"&gt;Contact&lt;/span&gt;&lt;span style="font-weight: bold;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;a href="http://www.organizationalchampions.com/"&gt;www.organizationalchampions.com&lt;/a&gt;&lt;br/&gt;&lt;a href="http://www.twitter.com/ThompsonOC"&gt;www.twitter.com/ThompsonOC&lt;/a&gt;&lt;br/&gt;&lt;a href="http://www.twitter.com/OrgChamps"&gt;www.twitter.com/OrgChamps&lt;/a&gt;&lt;br type="_moz"/&gt;</description>

organizationalchampions's Webcast

Mike Thompson & Murray Williams

Reinventing a Brand From the Inside: A Podcast with New Balance CEO Rob DeMartini - OC Podcast 016

JUL 30, 200927 MIN
organizationalchampions's Webcast

Reinventing a Brand From the Inside: A Podcast with New Balance CEO Rob DeMartini - OC Podcast 016

JUL 30, 200927 MIN

Description

Rob DeMartini is the CEO of New Balance.  New Balance is in the midst of a reinvigoration of its brand.  The company is over 100 years old, but is making some very interesting strides towards reestablishing itself as a premiere athletic shoe brand.  In this episode, we speak to Rob about leading this charge and what it is taking both inside and outside the company to make this change successful.Contactwww.organizationalchampions.comwww.twitter.com/ThompsonOCwww.twitter.com/OrgChamps