
<p><strong>Earshot is a celebration of great radio production, shared by the people who make it.</strong></p>



<figure class="wp-block-image size-large is-resized"><img fetchpriority="high" decoding="async" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2020/05/matt-podd-adam-venton.png?resize=586%2C340&#038;ssl=1" alt="" class="wp-image-18366" width="586" height="340" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2020/05/matt-podd-adam-venton.png?w=586&amp;ssl=1 586w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2020/05/matt-podd-adam-venton.png?resize=300%2C174&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2020/05/matt-podd-adam-venton.png?resize=95%2C54&amp;ssl=1 95w" sizes="(max-width: 586px) 100vw, 586px" data-recalc-dims="1" /><figcaption>Matt Podd (left) and Adam Venton</figcaption></figure>



<h3 class="wp-block-heading">Play or download this podcast</h3>



<h3 class="wp-block-heading">&nbsp;</h3>



<figure class="wp-block-audio"><audio controls src="https://earshot.s3-eu-west-1.amazonaws.com/podcast/Earshot-05-2020.mp3"></audio></figure>



<p>Duration 43&#8217;21&#8221;, 192kb/s stereo mp3, file size 61 MB.<br />Loudness -16 LUFS.</p>



<figure class="wp-block-image size-large"><a href="https://open.spotify.com/show/5fFXoNLvSrapLTu231qLNr?si=1WPGOqyWSf-ETgbw0lw1Cw"><img decoding="async" width="268" height="65" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2020/05/listen-spotify.png?resize=268%2C65&#038;ssl=1" alt="" class="wp-image-18362" data-recalc-dims="1"/></a></figure>



<figure class="wp-block-image size-large"><a href="https://itunes.apple.com/us/podcast/earshot-with-steve-martin/id349636025?mt=2"><img decoding="async" width="268" height="65" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2020/05/listen-apple.png?resize=268%2C65&#038;ssl=1" alt="" class="wp-image-18363" data-recalc-dims="1"/></a></figure>



<figure class="wp-block-image size-large"><a href="https://www.google.com/podcasts?feed=aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL2VhcnNob3RjcmVhdGl2ZQ%3D%3D"><img loading="lazy" decoding="async" width="268" height="68" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2020/05/listen-google.png?resize=268%2C68&#038;ssl=1" alt="" class="wp-image-18364" data-recalc-dims="1"/></a></figure>



<p>If you enjoy the show please rate and review it.</p>



<h3 class="wp-block-heading">Show notes</h3>



<p>A lockdown edition of the Earshot podcast as Matt Podd in rural Essex and Adam Venton on the South West coastal town of Portishead play and discuss their creative audio production.</p>



<p>Hear Adam&#8217;s latest work for stations in the UK and the US, Matt&#8217;s Iron Imager entry and some of his work for the BBC.</p>



<p>We also discuss working in lockdown (nothing&#8217;s changed really) and RadioCentre&#8217;s current ad promoting the benefits of radio advertising.</p>



<h3 class="wp-block-heading">Links</h3>



<p><a href="https://www.adamventon.com/">Adam Venton</a></p>



<p><a href="https://www.linkedin.com/in/mattcpodd/">Matt Podd</a></p>



<h3 class="wp-block-heading">Credits</h3>



<div class="wp-block-image"><figure class="alignleft"><a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" width="150" height="150" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large-150x150.png?resize=150%2C150" alt="The Tiger Club logo" class="wp-image-14394" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" /></a></figure></div>



<p>Thanks to Harrison RB and InQuality, makers of the ipDTL platform.</p>



<div class="wp-block-image"><figure class="alignleft"><img loading="lazy" decoding="async" width="150" height="150" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317-150x150.png?resize=150%2C150" alt="Earshot podcast graphic" class="wp-image-16815" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=300%2C300&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=1024%2C1024&amp;ssl=1 1024w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?w=1400&amp;ssl=1 1400w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" /></figure></div>



<p>Earshot theme by the <a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer">Tiger Club Band</a>.&nbsp;Voiceover is <a href="http://www.hobsons-international.com/voices/31/elly_fairman" target="_blank" rel="noopener noreferrer">Elly Fairman</a> at Hobsons.</p>



<h6 class="wp-block-heading">Views are personal. Steve and the contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.</h6>
<hr /><small>From <a href="https://earshotcreative.com">Earshot</a> where views are personal and original writing is licensed under <a href="https://creativecommons.org/licenses/by-nc/2.0/uk/">Creative Commons</a>. Follow <a href="https://www.twitter.com/earshotcreative">@earshotcreative</a> and send story ideas and examples of great creative work to the editor <a href="https://www.twitter.com/smartin">@smartin</a> </small>

<description>A lockdown edition of the Earshot podcast as Matt Podd in rural Essex and Adam Venton on the South West coastal town of Portishead play and discuss their creative audio production.</description>

Adam Venton and Matt Podd

A lockdown edition of the Earshot podcast as Matt Podd in rural Essex and Adam Venton on the South West coastal town of Portishead play and discuss their creative audio production. Hear Adam's latest work for stations in the UK and the US, Matt's Iron Imager entry and some of his work for the BBC. We also discuss working in lockdown (nothing's changed really) and RadioCentre's current ad promoting the benefits of radio advertising.

Matt Podd & Adam Venton

<p><strong>The Earshot podcast is packed with great radio production, shared by the people who make it.</strong></p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-17840" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2019/03/group-shot.jpg?resize=3920%2C2205&#038;ssl=1" alt="" width="3920" height="2205" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2019/03/group-shot.jpg?w=1920&amp;ssl=1 1920w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2019/03/group-shot.jpg?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2019/03/group-shot.jpg?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2019/03/group-shot.jpg?resize=95%2C54&amp;ssl=1 95w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></p>
<h3>Play or download this podcast</h3>
<h3><a id="mbmaplayer_1482241476475" class="mb_map {skin:'Earshotplayer', animate:true, width:'100%', volume:0.8, autoplay:false, loop:false, showVolumeLevel:true, showTime:true, allowMute:true, showRew:true, addGradientOverlay:true, downloadable:true, downloadablesecurity:false, id3: false}" href="https://s3-eu-west-1.amazonaws.com/earshot/podcast/earshot-03-2019.mp3" data-wplink-edit="true">Michaela Hallam, Kate Dinsdale and Debbie Dillon</a></h3>
<p>Duration 39&#8217;27&#8221;, 192kb/s stereo mp3, file size 55.5 MB.<br />
Loudness -16 LUFS.</p>
<p><a href="https://itunes.apple.com/us/podcast/earshot-with-steve-martin/id349636025?mt=2"><img loading="lazy" decoding="async" class="alignnone wp-image-17520 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/apple-podcasts-220.png?resize=220%2C53&#038;ssl=1" alt="" width="220" height="53" data-recalc-dims="1" /></a> <a href="https://www.google.com/podcasts?feed=aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL2VhcnNob3RjcmVhdGl2ZQ%3D%3D"><img loading="lazy" decoding="async" class="alignnone wp-image-17521 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/google-podcasts-220.png?resize=220%2C56&#038;ssl=1" alt="" width="220" height="56" data-recalc-dims="1" /></a></p>
<p>Subscribe to the whole series with your favourite podcast app, <a href="https://www.google.com/podcasts?feed=aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL2VhcnNob3RjcmVhdGl2ZQ==">Google Podcasts</a>, <a href="https://open.spotify.com/show/5fFXoNLvSrapLTu231qLNr">Spotify</a>, or <a title="Earshot Creative Review on iTunes" href="https://itunes.apple.com/gb/podcast/earshot-radio-promotions-podcast/id349636025" target="_blank" rel="noopener noreferrer">iTunes</a>. If you enjoy the show please rate and review it.</p>
<h3>Show notes</h3>
<p>In this edition, <strong>Michaela Hallam, Debbie Dillon and Kate Dinsdale</strong> demonstrate how the BBC&#8217;s in-house creative agency approaches radio.</p>
<p>They play trails that promote Audio Description for viewers with restricted sight, their Wimbledon 2018 campaign that was much-loved by Chris Evans and the launch of the corporation&#8217;s ambitious project to aggregate music, podcasts and radio together in one place, BBC Sounds.</p>
<p>Kate, Debbie and Michaela describe how they achieve consistency of message while creating bespoke executions to fit the sound of each BBC radio service to maximise the effectiveness of their work.</p>
<p>You&#8217;ll also hear how BBC Creative works with independent production houses like Mcasso Music and Audio Always, and the team share tips for you if you want to be part of a future production with the agency.</p>
<h3>Links</h3>
<p><a href="https://www.bbccreative.co.uk/category/careers/">Career opportunities</a> with BBC Creative</p>
<p><a href="https://mcasso.com/">Mcasso</a>, responsible for producing the sonic mnemonic for BBC Sounds.</p>
<p><a href="https://audioalways.com/">Audio Always</a>, which has contributed to several recent campaigns by BBC Creative.</p>
<h3>Credits</h3>
<p><a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-14394 size-thumbnail" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large-150x150.png?resize=150%2C150" alt="The Tiger Club logo" width="150" height="150" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" /></a></p>
<p><img loading="lazy" decoding="async" class="size-thumbnail wp-image-16815 alignleft" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317-150x150.png?resize=150%2C150" alt="Earshot podcast graphic" width="150" height="150" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=300%2C300&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=1024%2C1024&amp;ssl=1 1024w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?w=1400&amp;ssl=1 1400w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" />Earshot theme by the <a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer">Tiger Club Band</a>. Voiceover is <a href="http://www.hobsons-international.com/voices/31/elly_fairman" target="_blank" rel="noopener noreferrer">Elly Fairman</a> at Hobsons.</p>
<h6>Views are personal. Steve and the contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.</h6>
<hr />
<h2>Comments</h2>
<ul>
<li><a href="https://earshotcreative.com/2019/03/inside-bbc-creative/">Friday 12 April, 2019</a>, <a href="https://earshotcreative.com/2019/04/6-music-personalised-trails/" class="url" rel="ugc">6 Music pioneers dynamic personalised trails | Earshot</a> writes: [&#8230;] &#8230;and this trail from BBC Creative: [&#8230;]</li>
</ul>
<hr />
<p><small>From <a href="https://earshotcreative.com">Earshot</a> where views are personal and original writing is licensed under <a href="https://creativecommons.org/licenses/by-nc/2.0/uk/">Creative Commons</a>. Follow <a href="https://www.twitter.com/earshotcreative">@earshotcreative</a> and send story ideas and examples of great creative work to the editor <a href="https://www.twitter.com/smartin">@smartin</a> </small></p>


<description>Michaela Hallam, Debbie Dillon and Kate Dinsdale demonstrate how the BBC's in-house creative agency approaches radio.</description>

Kate Dinsdale, Michaela Hallam and Debbie Dillon

In this edition, Michaela Hallam, Debbie Dillon and Kate Dinsdale demonstrate how the BBC's in-house creative agency approaches radio.They play trails that promote Audio Description for viewers with restricted sight, their Wimbledon 2018 campaign that was much-loved by Chris Evans and the launch of the corporation's ambitious project to aggregate music, podcasts and radio together in one place, BBC Sounds.Kate, Debbie and Michaela describe how they achieve consistency of message while creating bespoke executions to fit the sound of each BBC radio service to maximise the effectiveness of their work.You'll also hear how BBC Creative works with independent production houses like Mcasso Music and Audio Always, and the team share tips for you if you want to be part of a future production with the agency.

Inside BBC Creative

<p><strong>The Earshot podcast is packed with great radio production, shared by the people who make it.</strong></p>
<p>Just weeks after launching its new breakfast show, station sound producers Ben Stones and Liam Hadley share the production secrets of Radio 1&#8217;s imaging. We hear also from host Greg James and ReelWorld music director&nbsp;Erik Huber who created the show&#8217;s theme.</p>
<h3>Play or download this podcast</h3>
<h3><a id="mbmaplayer_1482241476475" class="mb_map {skin:'Earshotplayer', animate:true, width:'100%', volume:0.8, autoplay:false, loop:false, showVolumeLevel:true, showTime:true, allowMute:true, showRew:true, addGradientOverlay:true, downloadable:true, downloadablesecurity:false, id3: false}" href="https://s3-eu-west-1.amazonaws.com/earshot/podcast/earshot-10-2018.mp3">Ben Stones and Liam Hadley</a></h3>
<p>Duration&nbsp;45&#8217;44&#8221;, 192kb/s stereo mp3, file size 64 MB.<br />
Loudness -16 LUFS.</p>
<p><a href="https://itunes.apple.com/us/podcast/earshot-with-steve-martin/id349636025?mt=2"><img loading="lazy" decoding="async" class="alignnone wp-image-17520 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/apple-podcasts-220.png?resize=220%2C53&#038;ssl=1" alt="" width="220" height="53" data-recalc-dims="1" /></a> <a href="https://www.google.com/podcasts?feed=aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL2VhcnNob3RjcmVhdGl2ZQ%3D%3D"><img loading="lazy" decoding="async" class="alignnone wp-image-17521 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/google-podcasts-220.png?resize=220%2C56&#038;ssl=1" alt="" width="220" height="56" data-recalc-dims="1" /></a></p>
<p>Subscribe to the whole series with your favourite podcast app, <a href="https://www.google.com/podcasts?feed=aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL2VhcnNob3RjcmVhdGl2ZQ==">Google Podcasts</a> or <a title="Earshot Creative Review on iTunes" href="https://itunes.apple.com/gb/podcast/earshot-radio-promotions-podcast/id349636025" target="_blank" rel="noopener noreferrer">iTunes</a>. If you enjoy the show please rate and review it.</p>
<h3>Show notes</h3>
<p><a href="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/IMG_0646.jpg?ssl=1"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-17637" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/IMG_0646.jpg?resize=4032%2C3024&#038;ssl=1" alt="Ben Stones and Liam Hadley at BBC Radio 1" width="4032" height="3024" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/IMG_0646.jpg?w=1920&amp;ssl=1 1920w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/IMG_0646.jpg?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/IMG_0646.jpg?resize=1024%2C768&amp;ssl=1 1024w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></a></p>
<p>The sound of BBC Radio 1 is heard by more than nine million people in the UK every week. In this edition of Earshot, producers Ben and Liam explain how they and their team create the imaging production and promos for this legendary station.</p>
<p>They unpack the new imaging for Radio 1 Breakfast and presenter Greg James describes what he wanted the imaging to achieve, and what it means for him, his audience and the show he leads.&nbsp; You&#8217;ll hear the different mixes of the Breakfast theme, produced by ReelWorld, including the 2 minute opener.</p>
<p>Ben explains how the station uses a cast of four station voices &#8211; Matt, Georgia, Rachelle and Lewis &#8211; and how he found new talent for breakfast. Beth is the female voice of the show and it&#8217;s her first ever voice gig.</p>
<p>We also learn how many people can fit into a tiny BBC production booth, how ideas Liam heard on Australian radio have inspired his work at BBC Radio 1 and why he insisted on reinventing the music montage.</p>
<p>All that, plus the creative genesis of the Live Lounge opener, the flexible structure of &#8220;The 1 for&#8230;&#8221; positioning line that ended up emblazoned on the side of a tour bus, and deep imaging geekery from two producers passionate about their craft and the power of great radio production.</p>
<p><a href="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/The-One-Bus.jpg?ssl=1"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-17638" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/The-One-Bus.jpg?resize=1024%2C681&#038;ssl=1" alt="The One Bus" width="1024" height="681" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/The-One-Bus.jpg?w=1024&amp;ssl=1 1024w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/The-One-Bus.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/The-One-Bus.jpg?resize=140%2C94&amp;ssl=1 140w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></a></p>
<h3>What Greg says&#8230;</h3>
<p>As with Matthew Corbett and Sooty, Greg had a hand in it&#8230;</p>
<p><div id="attachment_17641" style="width: 634px" class="wp-caption alignnone"><a href="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/greg-answers-question.png?ssl=1"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-17641" class="wp-image-17641 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/greg-answers-question.png?resize=624%2C542&#038;ssl=1" alt="Greg in the Guardian" width="624" height="542" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/greg-answers-question.png?w=624&amp;ssl=1 624w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/10/greg-answers-question.png?resize=300%2C261&amp;ssl=1 300w" sizes="(max-width: 624px) 100vw, 624px" data-recalc-dims="1" /></a><p id="caption-attachment-17641" class="wp-caption-text">Question and answer session from The Guardian</p></div></p>
<h3>Links</h3>
<p>In the show Ben and Liam mention&nbsp;<a href="https://www.bbc.co.uk/programmes/b0080x5m">Radio 1 Breakfast</a>&nbsp;with Greg James, <a href="http://reelworld.com">Reelworld</a>, the <a href="https://www.bbc.co.uk/programmes/p01029mq">BBC Radio 1 Live Lounge</a>, the station branding service&nbsp;<a href="https://imgr.com/">IMGR</a> and <a href="https://www.bbc.co.uk/programmes/b006wkgn">the Official Chart</a> with Scott Mills.</p>
<h3>Earshot bonus: the Erik Huber interview in full</h3>
<p><a id="mbmaplayer_1482241476475" class="mb_map {skin:'Earshotplayer', animate:true, width:'100%', volume:0.8, autoplay:false, loop:false, showVolumeLevel:true, showTime:true, allowMute:true, showRew:true, addGradientOverlay:true, downloadable:true, downloadablesecurity:false, id3: false}" href="https://s3-eu-west-1.amazonaws.com/earshot/podcast/erik-huber-interview.mp3">Erik Huber talks to Steve Martin</a></p>
<p><a href="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2016/09/Eric-Huber-hands.png?ssl=1"><img loading="lazy" decoding="async" class="alignnone wp-image-16008 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2016/09/Eric-Huber-hands.png?resize=1200%2C726&#038;ssl=1" alt="Erik Huber" width="1200" height="726" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2016/09/Eric-Huber-hands.png?w=1200&amp;ssl=1 1200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2016/09/Eric-Huber-hands.png?resize=300%2C182&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2016/09/Eric-Huber-hands.png?resize=768%2C465&amp;ssl=1 768w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2016/09/Eric-Huber-hands.png?resize=1024%2C620&amp;ssl=1 1024w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></a></p>
<p>In this exclusive half-hour interview, ReelWorld Music Director Erik Huber discusses his approach to radio imaging production, how the craft has changed in more than twenty years of ReelWorld and his personal perspective on the Radio 1 breakfast project which his company won in a hard-fought open pitch.</p>
<h3>Credits</h3>
<p><a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-14394 size-thumbnail" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large-150x150.png?resize=150%2C150" alt="The Tiger Club logo" width="150" height="150" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" /></a></p>
<p><img loading="lazy" decoding="async" class="size-thumbnail wp-image-16815 alignleft" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317-150x150.png?resize=150%2C150" alt="Earshot podcast graphic" width="150" height="150" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=300%2C300&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=1024%2C1024&amp;ssl=1 1024w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?w=1400&amp;ssl=1 1400w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" />Earshot theme by the <a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer">Tiger Club Band</a>.&nbsp;Voiceover is <a href="http://www.hobsons-international.com/voices/31/elly_fairman" target="_blank" rel="noopener noreferrer">Elly Fairman</a>&nbsp;at Hobsons. Special thanks to Meryn Shetye at ReelWorld.</p>
<h6>Views are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.</h6>
<hr />
<h2>Comments</h2>
<ul>
<li><a href="https://earshotcreative.com/2018/10/bbc-radio-1-imaging/">Monday 12 November, 2018</a>, <a href="http://www.jinglenews.com/2018/10/22/reelworld-celebrate-new-sound-of-bbc-radio-1-breakfast/" class="url" rel="ugc external nofollow">ReelWorld celebrate new sound of BBC Radio 1 Breakfast &#8211; JingleNews.com</a> writes: [&#8230;] The BBC Radio imaging team and ReelWorld Music Director Erik Huber have spoken to the latest Earshot Creative podcast about the project, which can be heard here. [&#8230;]</li>
</ul>
<hr />
<p><small>From <a href="https://earshotcreative.com">Earshot</a> where views are personal and original writing is licensed under <a href="https://creativecommons.org/licenses/by-nc/2.0/uk/">Creative Commons</a>. Follow <a href="https://www.twitter.com/earshotcreative">@earshotcreative</a> and send story ideas and examples of great creative work to the editor <a href="https://www.twitter.com/smartin">@smartin</a> </small></p>


<description>Station sound producers Ben Stones and Liam Hadley share the production secrets of Radio 1's imaging. Plus Greg James and ReelWorld music director Erik Huber.</description>

BBC Radio 1 with Ben Stones and Liam Hadley

Just weeks after launching its new breakfast show, station sound producers Ben Stones and Liam Hadley share the production secrets of Radio 1's imaging. We hear also from host Greg James and ReelWorld Music Director Erik Huber who created the show's theme.<br />
<br />
The sound of BBC Radio 1 is heard by more than nine million people in the UK every week. In this edition of Earshot, producers Ben and Liam explain how they and their team create the imaging production and promos for this legendary station. They unpack the new imaging for Radio 1 Breakfast and presenter Greg James describes what he wanted the imaging to achieve, and what it means for him, his audience and the show he leads.  You'll hear the different mixes of the Breakfast theme, produced by ReelWorld, including the 2 minute opener. Ben explains how the station uses a cast of four station voices - Matt, Georgia, Rachelle and Lewis - and how he found new talent for breakfast. Beth is the female voice of the show and it's her first ever voice gig. We also learn how many people can fit into a tiny BBC production booth, how ideas Liam heard on Australian radio have inspired his work at BBC Radio 1 and why he insisted on reinventing the music montage. All that, plus the creative genesis of the Live Lounge opener, the flexible structure of "The 1 for..." positioning line that ended up emblazoned on the side of a tour bus, and deep imaging geekery from two producers passionate about their craft and the power of great radio production.

<p><strong>The Earshot podcast is packed with great radio promotion ideas, shared by the people who make them.</strong></p>
<p><img decoding="async" class="alignnone size-full wp-image-17532" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/Jonathan-Lumley-and-John-Simons-blur-4.png?ssl=1" alt="" data-recalc-dims="1" /></p>
<h3>Playing games</h3>
<p>This time, two of planet Earth&#8217;s leading commercial radio practitioners explore the world&#8217;s greatest contest and competition mechanics and what makes them so effective for audiences and sponsors alike.</p>
<h3>Play or download this podcast</h3>
<h3><a id="mbmaplayer_1482241476475" class="mb_map {skin:'Earshotplayer', animate:true, width:'100%', volume:0.8, autoplay:false, loop:false, showVolumeLevel:true, showTime:true, allowMute:true, showRew:true, addGradientOverlay:true, downloadable:true, downloadablesecurity:false, id3: false}" href="https://s3-eu-west-1.amazonaws.com/earshot/podcast/earshot-08-2018.mp3">Jonathan Lumley and John Simons</a></h3>
<p>Duration 47&#8217;45&#8221;, 192kb/s stereo mp3, file size 71.2 MB.<br />
Loudness -16 LUFS.</p>
<p><a href="https://itunes.apple.com/us/podcast/earshot-with-steve-martin/id349636025?mt=2"><img loading="lazy" decoding="async" class="alignnone wp-image-17520 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/apple-podcasts-220.png?resize=220%2C53&#038;ssl=1" alt="" width="220" height="53" data-recalc-dims="1" /></a> <a href="https://www.google.com/podcasts?feed=aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL2VhcnNob3RjcmVhdGl2ZQ%3D%3D"><img loading="lazy" decoding="async" class="alignnone wp-image-17521 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/google-podcasts-220.png?resize=220%2C56&#038;ssl=1" alt="" width="220" height="56" data-recalc-dims="1" /></a></p>
<p>Subscribe to the whole series with your favourite podcast app, <a href="https://www.google.com/podcasts?feed=aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL2VhcnNob3RjcmVhdGl2ZQ==">Google Podcasts</a> or <a title="Earshot Creative Review on iTunes" href="https://itunes.apple.com/gb/podcast/earshot-radio-promotions-podcast/id349636025" target="_blank" rel="noopener noreferrer">iTunes</a>. If you enjoy the show please rate it so its utter brilliance can be in no doubt to anybody.</p>
<p>Thanks to you, Earshot recently hit number 377 in the Apple podcast chart for Marketing and Management in the UK. Yes, 377. In this world one takes what one can get.</p>
<h3>Show notes</h3>
<p>From the <em>Cash Call</em> to the <em>Bong Game</em><b>®</b> to the <em>Real Radio Renegade</em>, Jonathan Lumley from East Coast Radio and Jacaranda FM in South Africa and international radio consultant John Simons from the UK reveal their favourite competition ideas, both as set-piece promotional moments and everyday benchmarks.</p>
<p>In conversation with Earshot&#8217;s Steve Martin, they explain how their favourite competition mechanics work, the critical dos and don&#8217;ts for any promotion and how data from engaged listeners can help you demonstrate to advertisers the quality of audience you attract. You&#8217;ll also discover the 1% rule and why John&#8217;s cousin hasn&#8217;t been for dinner recently.</p>
<p>If you run competitions, games or sponsored promotions on your station this is a rare opportunity to learn from two of the best, from both sides of the globe.</p>
<h3>Trademarked competition names</h3>
<p>If you want to check whether a proposed competition has been trademarked in the UK, this is <a href="https://trademarks.ipo.gov.uk/ipo-tmtext" target="_blank" rel="noopener">the central UK Trade Mark registry</a>.</p>
<p><div id="attachment_17509" style="width: 4042px" class="wp-caption alignnone"><a href="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/IMG_2008.jpg?ssl=1"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-17509" class="wp-image-17509 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/IMG_2008.jpg?resize=4032%2C3024&#038;ssl=1" alt="" width="4032" height="3024" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/IMG_2008.jpg?w=1920&amp;ssl=1 1920w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/IMG_2008.jpg?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/08/IMG_2008.jpg?resize=1024%2C768&amp;ssl=1 1024w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></a><p id="caption-attachment-17509" class="wp-caption-text">Jonathan Lumley (left, enscarfed) and John Simons (jacketed and labelled).</p></div></p>
<p>Next time: Ben Stones and Liam Hadley from the BBC, including the inside story on the imaging for the Radio 1 Breakfast Show with Greg James, produced with ReelWorld.</p>
<h3>Credits</h3>
<p><a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-14394 size-thumbnail" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large-150x150.png?resize=150%2C150" alt="The Tiger Club logo" width="150" height="150" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" /></a></p>
<p><img loading="lazy" decoding="async" class="size-thumbnail wp-image-16815 alignleft" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317-150x150.png?resize=150%2C150" alt="Earshot podcast graphic" width="150" height="150" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=300%2C300&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=1024%2C1024&amp;ssl=1 1024w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?w=1400&amp;ssl=1 1400w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" />Earshot theme by the <a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer">Tiger Club Band</a>. Voiceover is <a href="http://www.hobsons-international.com/voices/31/elly_fairman" target="_blank" rel="noopener noreferrer">Elly Fairman</a> at Hobsons.</p>
<h6>Views are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.</h6>
<hr />
<p><small>From <a href="https://earshotcreative.com">Earshot</a> where views are personal and original writing is licensed under <a href="https://creativecommons.org/licenses/by-nc/2.0/uk/">Creative Commons</a>. Follow <a href="https://www.twitter.com/earshotcreative">@earshotcreative</a> and send story ideas and examples of great creative work to the editor <a href="https://www.twitter.com/smartin">@smartin</a> </small></p>


<description>What makes a great contest or competition? Two leading commercial radio practitioners share their favourites.</description>

What makes a great contest or competition? Two leading commercial radio practitioners share their favourites.

World’s best contests with Jonathan Lumley & John Simons

<p><div id="attachment_17215" style="width: 1810px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-17215" class="size-full wp-image-17215" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/sam-crowther-steve-dunlop.png?resize=1800%2C1035" alt="Sam and Steve of A Million Ads" width="1800" height="1035" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/sam-crowther-steve-dunlop.png?w=1800&amp;ssl=1 1800w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/sam-crowther-steve-dunlop.png?resize=300%2C173&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/sam-crowther-steve-dunlop.png?resize=1024%2C589&amp;ssl=1 1024w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/sam-crowther-steve-dunlop.png?resize=95%2C54&amp;ssl=1 95w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /><p id="caption-attachment-17215" class="wp-caption-text">Sam and Steve of A Million Ads</p></div></p>
<p><strong>The Earshot podcast is all about great radio production, shared by the people who make it.</strong></p>
<h3>Play or download this podcast</h3>
<h3><a id="mbmaplayer_1482241476475" class="mb_map {skin:'Earshotplayer', animate:true, width:'100%', volume:0.8, autoplay:false, loop:false, showVolumeLevel:true, showTime:true, allowMute:true, showRew:true, addGradientOverlay:true, downloadable:true, downloadablesecurity:false, id3: false}" href="https://s3-eu-west-1.amazonaws.com/earshot/podcast/earshot-01-2018.mp3">A Million Ads, with and Steve Dunlop &amp; Sam Crowther.</a></h3>
<p>Duration 43&#8217;23&#8221;, 192kb/s stereo mp3, file size 60.89 MB.<br />
Loudness -16 LUFS.</p>
<p>Subscribe to every new edition of Earshot with your favourite podcast app, or <a title="Earshot Creative Review on iTunes" href="https://itunes.apple.com/gb/podcast/earshot-radio-promotions-podcast/id349636025" target="_blank" rel="noopener noreferrer">iTunes</a>. If you enjoy the show please rate it so positively on iTunes that its brilliance can be in no doubt to anybody.</p>
<h3>Show notes</h3>
<p><img loading="lazy" decoding="async" class="alignright wp-image-17220 size-thumbnail" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/amads-Logo-FULL-500px-JPG-150x150.jpg?resize=150%2C150" alt="" width="150" height="150" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/amads-Logo-FULL-500px-JPG.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/amads-Logo-FULL-500px-JPG.jpg?resize=300%2C300&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/amads-Logo-FULL-500px-JPG.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/amads-Logo-FULL-500px-JPG.jpg?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/amads-Logo-FULL-500px-JPG.jpg?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/amads-Logo-FULL-500px-JPG.jpg?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/amads-Logo-FULL-500px-JPG.jpg?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/amads-Logo-FULL-500px-JPG.jpg?w=500&amp;ssl=1 500w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" /></p>
<p>Explore new creative opportunities in programmatic advertising and dynamic audio in the company of two highly knowledgeable and likeable pioneers in this emerging field. Steve Dunlop and Sam Crowther run <a href="http://amillionads.com">A Million Ads</a>, the London-based agency that leads the world in dynamic, personalised audio advertising.</p>
<p>With patience and clarity in this Earshot podcast, Steve and Sam take Steve Martin through this emerging growth area and how it works. They also demonstrate some new creative routes to more effective communication through personalisation with real-life campaign audio from their early clients. What&#8217;s more, they do all this in a pub.</p>
<p>If you listen to online radio or streaming music services that carry advertising you may have already heard dynamically assembled ad spots that take account of the data advertisers know about you.</p>
<p>A short route to increased effectiveness or a little bit spooky? Download this edition of the Earshot podcast and hear for yourself.</p>
<h3>The A Million Ads platform</h3>
<p>Everything Sam and Steve describe in the podcast is achieved through this platform, unique to A Million Ads.</p>
<p>As they explain in the show, data from trading desks triggers individual elements to be instantly assembled to create a customised variant of the ad you hear.</p>
<p>On the production side, the assembly workflow takes around 1.5 times more than production of a traditional ad, yet can yield many tens of thousands of personalised variants&#8230; perhaps even a million ads.</p>
<p><div id="attachment_17221" style="width: 1481px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-17221" class="wp-image-17221 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/AMillionAdsScriptDataView.jpg?resize=1471%2C923" alt="" width="1471" height="923" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/AMillionAdsScriptDataView.jpg?w=1471&amp;ssl=1 1471w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/AMillionAdsScriptDataView.jpg?resize=300%2C188&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/AMillionAdsScriptDataView.jpg?resize=1024%2C643&amp;ssl=1 1024w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /><p id="caption-attachment-17221" class="wp-caption-text">Variants are indexed with text labels. Here there are 7 day variants x 4 alternatives triggered by live weather data</p></div></p>
<p><div id="attachment_17222" style="width: 1469px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-17222" class="wp-image-17222 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/AMillionAdsAudioView.jpg?resize=1459%2C931" alt="" width="1459" height="931" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/AMillionAdsAudioView.jpg?w=1459&amp;ssl=1 1459w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/AMillionAdsAudioView.jpg?resize=300%2C191&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/AMillionAdsAudioView.jpg?resize=1024%2C653&amp;ssl=1 1024w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /><p id="caption-attachment-17222" class="wp-caption-text">Each variant is linked to an associated audio object within a traditional DAW timeline.</p></div></p>
<h3>A whole campaign</h3>
<h3><a href="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/a-million-ads-example-graphic.jpeg?ssl=1"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-17443" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/a-million-ads-example-graphic.jpeg?resize=2035%2C666&#038;ssl=1" alt="Graphic example of a personalised campaign" width="2035" height="666" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/a-million-ads-example-graphic.jpeg?w=2035&amp;ssl=1 2035w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/a-million-ads-example-graphic.jpeg?resize=300%2C98&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/a-million-ads-example-graphic.jpeg?resize=1024%2C335&amp;ssl=1 1024w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></a></h3>
<p>In this graphic visualisation (click the image to go big), the first division is a branch determined by the closest airport to you,<br />
the second is the weather where you are,<br />
the third is a rotation of airport specific holiday destinations available,<br />
the fourth is the temperature you could be enjoying there,<br />
the fifth is the flight time from that particular airport,<br />
and the sixth is a dynamic sales message call-to-action.</p>
<p>Over 12,500 ads in all. Sam says it&#8217;s not their biggest, but is one of the more beautiful!</p>
<h3>Venue</h3>
<p><div id="attachment_17205" style="width: 1810px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-17205" class="wp-image-17205 size-full" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/IMG_3351.png?resize=1800%2C1350" alt="The Theodore Bullfrog" width="1800" height="1350" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/IMG_3351.png?w=1800&amp;ssl=1 1800w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/IMG_3351.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2018/01/IMG_3351.png?resize=1024%2C768&amp;ssl=1 1024w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /><p id="caption-attachment-17205" class="wp-caption-text">The Theodore Bullfrog</p></div></p>
<p>This show was recorded in the Theodore Bullfrog, John Adam Street, London. A great pub in which to discuss dynamic audio.</p>
<h3>Credits</h3>
<p><a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignleft wp-image-14394 size-thumbnail" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large-150x150.png?resize=150%2C150" alt="The Tiger Club logo" width="150" height="150" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2015/12/tiger-club-large.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" /></a></p>
<p><img loading="lazy" decoding="async" class="size-thumbnail wp-image-16815 alignleft" src="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317-150x150.png?resize=150%2C150" alt="Earshot podcast graphic" width="150" height="150" srcset="https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=300%2C300&amp;ssl=1 300w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=1024%2C1024&amp;ssl=1 1024w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=130%2C130&amp;ssl=1 130w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=67%2C67&amp;ssl=1 67w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=40%2C40&amp;ssl=1 40w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?resize=184%2C184&amp;ssl=1 184w, https://i0.wp.com/earshotcreative.com/wp-content/uploads/2017/03/earshot-podcast-1400-0317.png?w=1400&amp;ssl=1 1400w" sizes="(max-width: 150px) 100vw, 150px" data-recalc-dims="1" />Research by <a href="https://twitter.com/hayleyhayesuk">Hayley Hayes</a>. Earshot theme by the <a href="http://tigerclubband.com/" target="_blank" rel="noopener noreferrer">Tiger Club Band</a>. Voiceover is <a href="http://www.hobsons-international.com/voices/31/elly_fairman" target="_blank" rel="noopener noreferrer">Elly Fairman</a> at Hobsons.</p>
<h6>Views are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.</h6>
<hr />
<p><small>From <a href="https://earshotcreative.com">Earshot</a> where views are personal and original writing is licensed under <a href="https://creativecommons.org/licenses/by-nc/2.0/uk/">Creative Commons</a>. Follow <a href="https://www.twitter.com/earshotcreative">@earshotcreative</a> and send story ideas and examples of great creative work to the editor <a href="https://www.twitter.com/smartin">@smartin</a> </small></p>


<description>The creative opportunities in dynamic audio with Steve Dunlop and Sam Crowther of A Million Ads.</description>

A Million Ads, dynamic audio and personalised advertising

Steve Dunlop and Sam Crowther explain programmatic audio advertising and how A Million Ads leads the world in dynamic creative that personalises audio ad messages.

Podcast: A Million Ads, dynamic audio and personalised ads

Great radio promotion, advertising and imaging with the people who make it.

Earshot with Steve Martin

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