Trade Show Insights

Lifestyles have changed since the “Great Pause,” and stamina is a big part of that. While event attendees used to be willing to be booked solid from sunup to sundown (and far beyond), that just doesn’t fly anymore.

Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords. So for this episode of Trade Show Insights, I invited one of my trade show BFFs to join me for a conver...

When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention center? Sure, that’s what most shows do. But you don’t want to be like most shows, right?

When I ask exhibitors about their goals for a particular show, the most common answer is either brand awareness/visibility or generating leads. While these are valid reasons for exhibiting, they’re what I call “squishy goals.

Ever faced an exhibiting challenge – like unreasonable costs – and didn’t know where to turn? That’s where The Exhibitor Advocate comes in! In this episode, Jessica Sibila shares what The Exhibitor Advocate is and how to access the resources provided t...