Down to Business English

British automaker Jaguar is undergoing one of the boldest transformations in its 100-year history. From switching to an all-electric lineup to unveiling a new brand identity, Jaguar is taking a radical approach to stay relevant in a fast-changing automotive market. But will its rebrand resonate with consumers — or alienate its traditional base? In this episode of Down to Business English, Skip Montreux and Dez Morgan get Down to Business with Jaguar — one of the UK’s most iconic automotive brands. Their conversation traces Jaguar’s history, from its early days as a motorcycle sidecar maker to becoming a luxury automaker with global prestige. They then focus on Jaguar’s current transformation: a shift to fully electric vehicles, a completely redesigned logo, and an unexpected marketing campaign that raised eyebrows. D2B 394 examines how Jaguar — once a symbol of British elegance — is attempting to leap into the future with an electric reboot and a brand makeover. But in doing so, it may risk leaving its heritage (and loyal customers) behind. Is this a bold evolution or a branding misstep?  Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Ethiopia’s Grand Ethiopian Renaissance Dam (GERD) is Africa’s biggest hydroelectric project. It is a great step forward for Ethiopia’s development, but it is also a source of conflict with Egypt and Sudan, which depend on the Nile River for almost all of their water. In this episode of Down to Business English, Skip Montreux and Samantha Vega talk about how the GERD was built, why Ethiopia needs it, and why its neighbors are worried about its impact. They also look at how the project could bring both opportunities and risks to East Africa’s energy and business sectors. D2B 392 explains how Ethiopia’s new dam is changing Africa’s future. The GERD is not only a power project and a symbol of national pride and independence — it is also creating new political challenges for Egypt, Sudan, and Ethiopia.  Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

From rainbow logos during Pride Month to eco-friendly rebrands by oil giants, businesses often try to make themselves look more responsible than they really are. These tactics — known as ‘image washing’ — can involve sports, social causes, AI, or environmental promises. In this episode of Down to Business English, Skip Montreux and Dez Morgan explore the world of “image washing.” They define the term and discuss common forms such as sportswashing, pinkwashing, AI washing, and greenwashing. They also talk about well-known cases like BP’s “Beyond Petroleum” campaign and discuss certification programs such as ISO 14001 and B Corp. D2B 390 reveals how businesses polish their image with questionable strategies — and the challenges consumers face in separating marketing from meaningful change. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Stablecoins are suddenly the hottest topic in global finance. From Wall Street giants like Goldman Sachs and JPMorgan, to governments in the U.S., Japan, and even China, everyone is rushing to get a piece of the digital dollar market. But what exactly are stablecoins, and why are they attracting so much attention? In this episode of Down to Business English, Skip Montreux and Samantha Vega unpack the booming world of stablecoins. They explain what makes stablecoins different from cryptocurrencies like Bitcoin, why new U.S. regulations (the GENIUS Act) have given them legitimacy, and how countries in Asia are dealing with them. D2B 388 examines the rise of stablecoins and their potential to reshape global finance. The episode highlights both the opportunities they bring—speed, stability, and accessibility—and the risks governments and investors must watch closely. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Once limited to gyms and fitness circles, protein-packed products have gone mainstream. From “proffee” at Starbucks to high-protein rice balls at Japanese convenience stores, protein is everywhere — and the market is booming. In this episode of Down to Business English, Samantha Vega and Skip Montreux explore the rise of the high-protein food market. They discuss why demand for protein is surging, the role of health-conscious consumers and weight-loss medications, and how major brands like Starbucks are repositioning themselves to meet this growing trend. D2B 386 examines how protein has moved beyond bodybuilding to become a global lifestyle trend. The episode highlights the opportunities and risks businesses face as they innovate to meet demand in a crowded, competitive market. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.