<p>You might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here's what all of that means, and whether it even matters!</p> <p>Please share this episode from your podcast app or <a href="https://theaudacitytopodcast.com/iabstats">https://theaudacitytopodcast.com/iabstats</a></p> <h2>Who is the IAB?</h2> <h2>What are IAB stats</h2> <ul> <li>These IAB guidelines get updated every few years. As of March 2024, the latest version is 2.2 still in proposal stage for public comment.: <a href="https://iabtechlab.com/press-releases/iab-tech-labs-podcast-technical-working-group-announces-podcast-measurement-updates-for-public-comment/">https://iabtechlab.com/press-releases/iab-tech-labs-podcast-technical-working-group-announces-podcast-measurement-updates-for-public-comment/</a></li> </ul> <h2>IAB "compliance" versus "certification"</h2> <ul> <li>You can see the list of certified podcasting companies here.: <a href="https://iabtechlab.com/compliance-programs/compliant-companies/">https://iabtechlab.com/compliance-programs/compliant-companies/</a>#</li> </ul> <h2>Why IAB-certified podcast stats are good</h2> <h2>But every standard will have loopholes</h2> <ul> <li>Some podcast networks put ads in mobile games: <a href="https://time.com/6217261/podcasters-buying-listeners-mobile-game-ads/">https://time.com/6217261/podcasters-buying-listeners-mobile-game-ads/</a></li> <li>In my past research for testing the fastest podcast hosting: <a href="https://theaudacitytopodcast.com/who-offers-the-fastest-podcast-hosting-tap335/">https://theaudacitytopodcast.com/who-offers-the-fastest-podcast-hosting-tap335/</a></li> </ul> <h2>Why you don't actually need IAB-certified podcast stats</h2> <h2>I've changed my mind about IAB certification</h2> <h2>New feature: The Community Corner</h2> <ul> <li>Dave Jackson responded to my “mythinformation” line with a voicemail: <a href="https://castfeedback.com/6568ff490e90de09ac15f439/feedback/65e8bf6b409e6dd1d2c40a71">https://castfeedback.com/6568ff490e90de09ac15f439/feedback/65e8bf6b409e6dd1d2c40a71</a></li> </ul> <p>———</p> <p>Start and grow your own podcast for passion and PROFIT! Learn more and follow at <a href="https://theaudacitytopodcast.com/">https://theaudacitytopodcast.com/</a></p> <p>Know, engage, and grow your audience with the power of podcast reviews! <a href="https://mypodcastreviews.com/">https://mypodcastreviews.com/</a></p> <p>FEEDBACK Call (903) 231-2221 Email [email protected] Send a voice message from <a href="https://theaudacitytopodcast.com/">https://theaudacitytopodcast.com/</a></p> <p>MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005</p>