#918 Big vanity numbers don't always build big businesses. That's why going viral should never be our main goal online. Instead, it's all about fostering superfans and redirecting the attention we get toward meaningful interactions! I'm chatting with Mariane Cresp to bring this point home today. She's an absolute expert at using her reach to inspire a deep sense of community among her followers. I'm especially impressed by how she leverages live streaming and tools like Ecamm Live for next-level connection with her niche audience, all while being authentic and relatable. [affiliate link] Mariane explains each step of her process, from getting targeted views to bringing people into her product ecosystem. She shares how to avoid getting overwhelmed as a beginner, how to keep going on the boring days, the importance of taking imperfect action, why you shouldn't get stuck in the learning phase, and more. Tune in for my incredible chat with Mariane! Show notes and more at SmartPassiveIncome.com/session918.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.