New Media Show (Video)

<p><img fetchpriority="high" decoding="async" class="alignleft size-full wp-image-2249" src="https://newmediashow.com/wp-content/uploads/2026/06/Episode-Art-669-NMS-Rob-Walch-300-x-300-px.jpg" alt="New Media Show with Rob Greenlee #669 with Guest Rob Walch, VP, Podcaster Relations at Captivate.com" width="300" height="300" srcset="https://newmediashow.com/wp-content/uploads/2026/06/Episode-Art-669-NMS-Rob-Walch-300-x-300-px.jpg 300w, https://newmediashow.com/wp-content/uploads/2026/06/Episode-Art-669-NMS-Rob-Walch-300-x-300-px-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" /><strong>In episode 669 of the New Media Show, host Rob Greenlee talks with Rob Walch, VP of Podcaster Relations at Captivate and DAX.</strong></p> <p><strong>Podcast Hall of Famers Rob Walch and Rob Greenlee discuss one of the biggest pressure points facing creators today:</strong> <em>Can human creators grow, monetize, and maintain audience trust as platforms fill with AI-generated podcasts, synthetic video, cloned voices, and automated content channels?</em></p> <p><strong>I apologize for the rough audio in this episode. The audio was choppy in the virtual recording, and I did the best I could to improve it.</strong></p> <blockquote> <p><em><strong>The conversation begins with a bigger question: Where is the line between useful AI tools and low-effort, fully automated content that weakens trust, damages advertising ROI, and makes it harder for original creators to be discovered and rewarded?</strong></em></p> </blockquote> <p><strong>AI can help creators research, edit, translate, caption, clip, and distribute their work more efficiently.</strong> But the human perspective, real creative judgment, authentic voice, and trusted audience relationship must remain at the center of the content experience.</p> <blockquote> <p><strong><em>Rob Walch shares updates on Captivate, DAX, and the evolving podcast monetization landscape before diving into the rise of mass-produced AI content and the growing use of the term “AI slop.” </em></strong></p> </blockquote> <p><strong>Rob Greenlee and Rob Walch discuss why not every use of AI belongs in the same category, why transparency and disclosure matter</strong>, and how creators can use AI responsibly without losing the human value that makes their work worth following.</p> <blockquote> <p><em><strong>They also explore YouTube’s evolving AI-labeling approach, the future of human-generated content, platform responsibility, advertising risks, Apple HLS video, YouTube’s new focus on audio listening, video-versus-audio strategy, and how AI tools may help independent creators manage a rapidly expanding distribution workload.</strong></em></p> </blockquote> <p><strong>The larger takeaway is that creators do not need to choose between being human and using AI.</strong> The opportunity is to use AI as a creative and operational assistant while keeping human thinking, trust, judgment, relationships, and original perspective at the core of the work.</p> <p>00:00 Welcome to New Media Show #669<br /> 01:30 Introducing Rob Walch and His New Role at Captivate<br /> 02:30 Captivate Marketplace and Creator Monetization<br /> 05:00 What DAX and Global Bring to Podcast Advertising<br /> 08:30 What Does “AI Slop” Actually Mean?<br /> 11:00 How Mass AI Content Could Hurt Ad ROI and CPMs<br /> 13:30 The Scale of AI-Generated Podcast Uploads<br /> 16:00 Why AI Use Is Not One-Size-Fits-All<br /> 18:00 Bad Human Content vs. Bad AI Content<br /> 20:00 Platform Responsibility, Spam, and Fraud<br /> 22:00 YouTube AI Labeling and Creator Disclosure<br /> 25:00 AI Watermarks, Trust, and Human-Generated Content<br /> 28:00 Will Advertisers Prefer Human-Hosted Shows?<br /> 30:00 When Creators Should Disclose AI Use<br /> 33:00 AI Tools for Research, Editing, Audio Cleanup, and Workflows<br /> 36:00 Human Creativity Still Matters<br /> 39:00 Platform Discovery, Algorithms, and Audience Signals<br /> 44:00 Audio, Video, and YouTube’s Growing Interest in Listening<br /> 49:00 Apple HLS Video and the Podcast Monetization Challenge<br /> 54:00 Video Production, Baked-In Ads, and Creator Complexity<br /> 57:00 Why New Creators Can Still Start Audio-First<br /> 01:00:00 AI-Powered Clips, Repurposing, and Distribution<br /> 01:03:00 Monetization Risks and Alternatives Beyond Advertising<br /> 01:07:00 Podcast Standards, Video Metrics, and IAB Definitions<br /> 01:11:00 The Future of Audio, Video, AI, and Trusted Human Creators<br /> 01:19:00 Closing Thoughts and Where to Find Rob Walch</p> <p><strong>Guest and Host Links</strong></p> <p><strong>Guest: Rob Walch</strong><br /> <strong>VP of Podcaster Relations, Captivate and DAX</strong><br /> <strong>Captivate:</strong> <a href="https://Captivate.fm">https://Captivate.fm</a><br /> <strong>Global DAX:</strong> <a href="https://Global.com">https://Global.com</a><br /> <strong>Podcast411:</strong> <a href="https://Podcast411.com">https://Podcast411.com</a></p> <p><strong>Host: Rob Greenlee</strong><br /> <strong>New Media Show:</strong> <a href="https://NewMediaShow.com">https://NewMediaShow.com</a><br /> <strong>Rob Greenlee:</strong> <a href="https://RobGreenlee.com">https://RobGreenlee.com</a><br /> <strong>Trust Factor Lab:</strong> <a href="https://TrustFactorLab.com">https://TrustFactorLab.com</a><br /> <strong>Podcast Hall of Fame:</strong> <a href="https://PodcastHall.com">https://PodcastHall.com</a><br /> <strong>Rob Greenlee on LinkedIn:</strong> <a href="https://linkedin.com/in/robgreenlee">https://linkedin.com/in/robgreenlee</a><br /> <strong>Rob Greenlee Booking:</strong> <a href="https://calendly.com/robgreenlee">https://calendly.com/robgreenlee</a></p> <p><strong>About the Host/Author:</strong><br /> <em>Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame.</em></p> <p><strong>Personal / AI Disclosure Note:</strong><br /> <em>I used AI tools to help organize and edit this episode description and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting, digital media, and platform adoption for more than two decades, and this article reflects my own position and editorial direction.</em></p><p>The post <a href="https://newmediashow.com/can-human-creators-still-win-in-an-ai-flooded-media-world-rob-walch-669/">Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>

<p><img decoding="async" class="alignleft size-full wp-image-2227" src="https://newmediashow.com/wp-content/uploads/2026/06/NMS-668-300x300-Cover-Art.jpg" alt="" width="300" height="300" srcset="https://newmediashow.com/wp-content/uploads/2026/06/NMS-668-300x300-Cover-Art.jpg 300w, https://newmediashow.com/wp-content/uploads/2026/06/NMS-668-300x300-Cover-Art-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" />In <strong>episode 668</strong> of the <strong>New Media Show, host</strong> <strong>Rob Greenlee </strong>talks with<strong> Ollie Forsyth, founder of New Economies and <a href="https://New-Media.co">New-Media.co</a></strong>, about the <strong>fast-changing meaning of “New Media” and why creator-led media is becoming one of the most important shifts in digital publishing, podcasting, video, newsletters, live streaming, and AI-powered content.</strong></p> <p><strong>The conversation begins with a bigger question: what does “New Media” mean now?</strong></p> <blockquote> <p><em><strong>For years, the term New Media has described digital media outside traditional broadcast, print, and cable. But in 2026, the meaning is changing again. New Media is becoming less about a format and more about who the audience trusts, where attention is moving, and how creators are building direct relationships through podcasts, YouTube channels, newsletters, X, Instagram, live shows, private communities, short-form clips, and emerging AI-generated formats.</strong></em></p> </blockquote> <p><strong>Ollie shares how <a href="https://New-Media.co">New-Media.co</a> started as a mapping project focused on tech newsletters, podcasts, and creator-led media brands, and quickly became a broader signal that a new category is forming.</strong> New Media is no longer just a description of online content. It is becoming a business, creator, and distribution category.</p> <blockquote> <p><em><strong>Rob and Ollie explore whether podcasting is still its own category or is becoming one lane within a larger New Media ecosystem. Rob brings the long history of podcasting, RSS, video podcasting, Apple Podcasts, YouTube, Spotify, Netflix, and creator platforms into the discussion, asking whether the word “podcast” is still enough to describe what audiences now consume.</strong></em></p> </blockquote> <p><strong>A major theme in this episode is the difference between audience size and audience value.</strong> Ollie argues that creators do not always need massive audiences if they have focused, valuable, trusted communities. A show with 5,000 highly relevant listeners or viewers can be more valuable than a much larger audience that does not convert or engage.</p> <p><strong>The discussion also moves into traditional media and why legacy media companies may struggle to adapt to this new creator-led environment.</strong> Ollie says the difference is not just production quality. It is the vibe, the trust, the format, and the feeling that audiences are getting access to something more direct and less institutional.</p> <blockquote> <p><em><strong>Rob and Ollie also talk about how X, Instagram, YouTube, newsletters, and short-form clips are becoming the new media distribution stack. YouTube remains central for video and long-form discovery, while X and Instagram are becoming powerful platforms for attention and conversation for creators and media brands.</strong></em></p> </blockquote> <p><strong>The final part of the episode turns to AI-generated content, synthetic media, AI micro-dramas, AI-generated podcasts, disclosure, and audience trust.</strong> Rob raises the tension around the term “AI slop” and whether the podcast industry is reacting differently to bad AI content than it has historically reacted to bad human-created content.</p> <p><strong>Ollie argues that AI can help create new forms of content, but it cannot replace the human element, charisma, taste, and trust that make a real show work.</strong></p> <p>This episode lands on a core New Media Show idea: podcasting helped build the foundation of today’s creator-led media world, but the next era is broader, more video-driven, more AI-assisted, more platform-diverse, and more dependent on human trust than ever before.</p> <p><strong>Key Topics:</strong></p> <ul> <li>What “New Media” means in 2026</li> <li>Why creator-led media is gaining cultural and business influence<br /> New Media vs. the creator economy</li> <li>How New-Media.co maps creators, newsletters, podcasts, and media brands</li> <li>Why podcasting may now be one lane inside a broader media ecosystem<br /> Audience size vs. audience value</li> <li>Why niche audiences can be more powerful than mass reach</li> <li>How creators are building multi-platform distribution systems</li> <li>YouTube, X, Instagram, Substack, newsletters, and short-form video<br /> The role of clips in modern media growth</li> <li>Why traditional media struggles to capture the creator-led “vibe”</li> <li>How legacy media companies could partner with creators</li> <li>Why “podcast” may be an audience term more than a creator identity<br /> Netflix, YouTube, Apple Podcasts, and the shifting meaning of shows</li> <li>AI-generated podcasts, AI micro-dramas, and synthetic content</li> <li>Disclosure and transparency around AI-created media</li> <li>Why human taste, trust, charisma, and curation still matter</li> <li>The future of podcasting inside the larger New Media category</li> </ul> <p><strong>Chapter Markers:</strong></p> <p>00:00 Welcome to New Media Show #668<br /> 00:30 Why New Media Is Entering a New Era<br /> 01:30 Introducing Ollie Forsyth<br /> 03:00 What New Media Means Now<br /> 04:00 How New-Media.co Started<br /> 05:30 Why the New Media Category Is Gaining Attention<br /> 06:30 Mapping the New Media Landscape<br /> 08:00 How Creators Get Discovered<br /> 10:00 Creator Economy vs. New Media<br /> 11:30 Why OpenAI and TBPN Became a Signal<br /> 13:30 Audience Value vs. Audience Size<br /> 16:30 Timely vs. Timeless Content<br /> 18:00 Why Distribution Channels Matter<br /> 20:00 Are Podcasters Becoming Creators?<br /> 21:30 AI Micro-Dramas and New Entertainment Formats<br /> 23:00 Short-Form Content and Creator ROI<br /> 25:00 Building Multiple Distribution Channels<br /> 27:00 Is Podcasting Still the Right Term?<br /> 29:00 Apple Podcasts, HLS Video, and YouTube’s Influence<br /> 31:30 New Media as a Broader Category<br /> 32:30 Why AI Companies Want New Media Shows<br /> 33:30 Why Legacy Media Struggles to Adapt<br /> 35:00 The Vibe Difference Between Traditional Media and Creator Media<br /> 37:00 X, Instagram, and the New Distribution Stack<br /> 40:30 YouTube, Video, and Future-Proofing Media Brands<br /> 43:00 Planning Content Like a Media Company<br /> 45:00 Is Podcasting One Lane on a Bigger Freeway?<br /> 48:00 Why Creators Need More Than One Channel<br /> 50:00 Does the Audience Care What We Call It?<br /> 52:00 Is It Just a Show Now?<br /> 53:30 Netflix, YouTube, and Audience Expectations<br /> 55:00 Is New Media Here to Stay?<br /> 56:30 Taste, Attention, and Human Connection<br /> 58:30 AI-Generated Content and Podcasting’s Reaction<br /> 01:00:30 AI Disclosure and Transparency<br /> 01:02:00 AI Micro-Dramas and Synthetic Media<br /> 01:03:30 Can AI Replace the Human Element?<br /> 01:05:00 Bad AI Content vs. Bad Human Content<br /> 01:07:00 Why YouTube Raises the Production Bar<br /> 01:09:00 Why Human Curation Still Matters<br /> 01:11:00 Where New Media Goes Next<br /> 01:13:00 Closing Thoughts</p> <p><strong>Guest and Host Links</strong></p> <p><strong>Guest: Ollie Forsyth</strong><br /> <strong>Founder, New Economies and New-Media.co</strong><br /> New Media: <a href="https://new-media.co">new-media.co</a><br /> New Economies: <a href="https://neweconomies.co">neweconomies.co</a></p> <p><strong>Host: Rob Greenlee</strong><br /> New Media Show: <a href="http://NewMediaShow.com">NewMediaShow.com</a><br /> Rob Greenlee: <a href="http://RobGreenlee.com">RobGreenlee.com</a><br /> Podcast Hall of Fame: <a href="http://PodcastHall.com">PodcastHall.com</a><br /> Rob Greenlee on LinkedIn: <a href="http://linkedin.com/in/robgreenlee">linkedin.com/in/robgreenlee</a><br /> Rob Greenlee Booking: <a href="http://calendly.com/robgreenlee">calendly.com/robgreenlee</a></p> <p><strong>About the Host/Author:</strong><br /> <em>Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the New Media Show and Spoken Human, Rob helps creators start, grow, monetize, and future-proof their content. He has held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, Podbean, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame.</em></p> <p><strong>Personal / AI Disclosure Note:</strong><br /> <em>I used AI tools to help organize and edit this episode description and generate show notes from the episode transcript. The views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting, digital media, and platform adoption for more than two decades, and this article reflects my own position and editorial direction.</em></p><p>The post <a href="https://newmediashow.com/is-new-media-replacing-the-creator-economy-ollie-forsyth-668/">Is New Media Replacing the Creator Economy? | Ollie Forsyth #668</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>

<p data-start="571" data-end="895"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-2201" src="https://newmediashow.com/wp-content/uploads/2026/06/NMS-666-300x300-Episode-Art.jpg" alt="New Media Show with Rob Greenlee and guest Greg Wasserman" width="300" height="300" srcset="https://newmediashow.com/wp-content/uploads/2026/06/NMS-666-300x300-Episode-Art.jpg 300w, https://newmediashow.com/wp-content/uploads/2026/06/NMS-666-300x300-Episode-Art-150x150.jpg 150w" sizes="auto, (max-width: 300px) 100vw, 300px" />In episode 666 of the New Media Show, hosted by <strong>2017 Podcast Hall of Famer Rob Greenlee</strong>, Rob talks with <strong>Greg Wasserman, Head of Relationships at RSS.com and host of <em data-start="736" data-end="762">Podcast Network Insights</em></strong>, for a <em><strong>deep conversation about one of the biggest questions</strong> facing podcasting, video, creator media, and digital networks right now:</em></p> <p data-start="946" data-end="1269"><strong>Podcast networks were originally built for an audio-first industry, but audiences have already moved the definition of a podcast beyond audio.</strong> Today, a podcast can be a YouTube show, a Spotify video, an Apple video podcast, a livestream, a short clip, a newsletter, a community, or part of a larger creator-led media brand.</p> <p data-start="1271" data-end="1693"><strong>Greg brings a unique perspective from his work at RSS.com and from interviewing the leaders behind podcast networks, collectives, production companies, and niche media groups on <em data-start="1449" data-end="1475">Podcast Network Insights</em></strong>. He explains that podcast networks are no longer one simple model. Some are media-sales businesses. Some are community-driven groups. Some operate more like production companies, collectives, or full creator networks.</p> <blockquote> <p data-start="1695" data-end="1929"><em><strong>Rob and Greg explore how the network model is shifting as video, live streaming, AI, Apple Podcasts, HLS video, YouTube, Netflix, Spotify, FAST channels, private communities, and creator monetization reshape what podcasting can become.</strong></em></p> </blockquote> <p data-start="1931" data-end="2222"><strong>The conversation also asks whether independent podcasters should join networks</strong>, what creators need to understand before making that decision, and why the future may depend less on downloads alone and more on trust, audience relationships, collaboration, niche value, and direct monetization.</p> <p data-start="2224" data-end="6220">00:00 Welcome to New Media Show #666<br data-start="2260" data-end="2263" /><br /> 00:32 Are podcast networks becoming creator networks?<br data-start="2316" data-end="2319" /><br /> 01:00 How audiences have already redefined podcasting<br data-start="2372" data-end="2375" /><br /> 02:00 Introducing Greg Wasserman from RSS.com<br data-start="2420" data-end="2423" /><br /> 03:00 Why Greg created Podcast Network Insights<br data-start="2470" data-end="2473" /><br /> 04:00 How different podcast networks define community<br data-start="2526" data-end="2529" /><br /> 05:00 Monetization, growth, and the changing role of networks<br data-start="2590" data-end="2593" /><br /> 06:00 Internal network community vs audience community<br data-start="2647" data-end="2650" /><br /> 07:00 Private communities, subscriptions, and audience relationships<br data-start="2718" data-end="2721" /><br /> 08:00 Nova Podcast Network and media-company network models<br data-start="2780" data-end="2783" /><br /> 09:00 Cross-promotion and collaboration inside networks<br data-start="2838" data-end="2841" /><br /> 10:00 Are creators returning to collaboration?<br data-start="2887" data-end="2890" /><br /> 11:00 Podcast networks as media companies<br data-start="2931" data-end="2934" /><br /> 13:00 Owned-and-operated shows vs independent rev-share shows<br data-start="2995" data-end="2998" /><br /> 15:00 Why ad revenue is not the only network business model<br data-start="3057" data-end="3060" /><br /> 16:00 Marketing Podcast Network and niche value<br data-start="3107" data-end="3110" /><br /> 17:00 Jay Shetty, Netflix, and platform exclusivity<br data-start="3161" data-end="3164" /><br /> 18:00 Is Netflix becoming a podcast network?<br data-start="3208" data-end="3211" /><br /> 19:00 Collectives, media companies, and different network definitions<br data-start="3280" data-end="3283" /><br /> 20:00 What is a podcast network today?<br data-start="3321" data-end="3324" /><br /> 21:00 Production companies and network partnerships<br data-start="3375" data-end="3378" /><br /> 23:00 How creators should decide whether to join a network<br data-start="3436" data-end="3439" /><br /> 24:00 Understanding your “why” before joining a network<br data-start="3494" data-end="3497" /><br /> 25:00 iHeart, ad inventory, and the volume-based network model<br data-start="3559" data-end="3562" /><br /> 26:00 Why sponsor status can distract from real monetization<br data-start="3622" data-end="3625" /><br /> 27:00 Does network branding still matter?<br data-start="3666" data-end="3669" /><br /> 28:00 Pineapple Street, GZM, Disney, and network identity<br data-start="3726" data-end="3729" /><br /> 30:00 MCNs, YouTube networks, and the return of multi-channel networks<br data-start="3799" data-end="3802" /><br /> 31:00 Silicon Valley, new media networks, and digital-native media<br data-start="3868" data-end="3871" /><br /> 34:00 Traditional media adopts podcasting, video, and companion content<br data-start="3942" data-end="3945" /><br /> 35:00 Apple Podcasts HLS video as a future distribution channel<br data-start="4008" data-end="4011" /><br /> 36:00 Why video attracts higher media dollars<br data-start="4056" data-end="4059" /><br /> 37:00 Know, like, and trust as a creator value<br data-start="4103" data-end="4106" /><br /> 38:00 Will Apple Podcasts HLS video matter?<br data-start="4149" data-end="4152" /><br /> 39:00 Free platforms, hidden costs, and creator control<br data-start="4207" data-end="4210" /><br /> 41:00 Future ad dashboards across Spotify, Apple, YouTube, and Twitch<br data-start="4279" data-end="4282" /><br /> 42:00 Platform exclusivity, Jay Shetty, Joe Rogan, and audience loss<br data-start="4350" data-end="4353" /><br /> 44:00 Creator hustle and why networks cannot do all the work<br data-start="4413" data-end="4416" /><br /> 46:00 Subscription fatigue and fragmented media access<br data-start="4470" data-end="4473" /><br /> 47:00 More than 20 ways creators can make money<br data-start="4520" data-end="4523" /><br /> 48:00 Lean creator teams, production help, and content scale<br data-start="4583" data-end="4586" /><br /> 49:00 How podcast networks are using AI<br data-start="4625" data-end="4628" /><br /> 50:00 AI-generated voices, sleep content, and audience behavior<br data-start="4691" data-end="4694" /><br /> 52:00 AI for ads, scripts, show notes, social, and workflows<br data-start="4754" data-end="4757" /><br /> 53:00 AI podcast networks and automated show creation<br data-start="4810" data-end="4813" /><br /> 54:00 Agentic workflows and creator production systems<br data-start="4867" data-end="4870" /><br /> 56:00 AI-generated content, humanity, and audience trust<br data-start="4926" data-end="4929" /><br /> 57:00 Algorithms, AI interfaces, and future discovery<br data-start="4982" data-end="4985" /><br /> 58:00 Platform algorithm changes and creator risk<br data-start="5034" data-end="5037" /><br /> 59:00 Human connection, live events, and AI video podcasts<br data-start="5095" data-end="5098" /><br /> 01:00:00 Why human storytelling still matters<br data-start="5143" data-end="5146" /><br /> 01:01:00 Could creators build AI clones of themselves?<br data-start="5200" data-end="5203" /><br /> 01:02:00 Avatars, HeyGen, Gemini, and disclosure<br data-start="5251" data-end="5254" /><br /> 01:03:00 Human-hosted content labels and AI transparency<br data-start="5310" data-end="5313" /><br /> 01:04:00 Video-first creators and separate audio/video feeds<br data-start="5373" data-end="5376" /><br /> 01:05:00 Why The New Media Show still uses separate audio and video feeds<br data-start="5449" data-end="5452" /><br /> 01:06:00 Audio-first creators, social media, and growth challenges<br data-start="5518" data-end="5521" /><br /> 01:07:00 Different networks play different games<br data-start="5569" data-end="5572" /><br /> 01:08:00 The future of compelling audio experiences<br data-start="5623" data-end="5626" /><br /> 01:09:00 Spatial audio, AI audio, and interactive media<br data-start="5681" data-end="5684" /><br /> 01:10:00 Personalized audience experiences and liquid content<br data-start="5745" data-end="5748" /><br /> 01:11:00 Can audiences be moved from YouTube to Netflix?<br data-start="5804" data-end="5807" /><br /> 01:12:00 Bundling, subscriptions, and platform experiments<br data-start="5865" data-end="5868" /><br /> 01:15:00 Algorithms vs human curation<br data-start="5905" data-end="5908" /><br /> 01:16:00 Netflix, FAST channels, and new distribution models<br data-start="5968" data-end="5971" /><br /> 01:17:00 The technology challenge behind FAST channels<br data-start="6025" data-end="6028" /><br /> 01:23:00 Greg’s Tesla and the future of in-car video podcast listening<br data-start="6098" data-end="6101" /><br /> 01:24:00 RSS.com, Podcasting 2.0, and AI labeling standards<br data-start="6160" data-end="6163" /><br /> 01:25:00 Closing thoughts and where podcasting is heading</p> <h2 data-section-id="1m15ll9" data-start="6222" data-end="6245">Guest and Host Links</h2> <p data-start="6247" data-end="6270"><strong>Guest: Greg Wasserman</strong></p> <p data-start="6272" data-end="6343"><strong>Head of Relationships at RSS.com and host of <em data-start="6317" data-end="6343">Podcast Network Insights</em></strong></p> <ul data-start="6345" data-end="6588"> <li data-section-id="lqyn8" data-start="6345" data-end="6371">RSS.com: <a class="decorated-link" href="https://rss.com" target="_new" rel="noopener" data-start="6356" data-end="6371">https://rss.com</a></li> <li data-section-id="166l3lh" data-start="6372" data-end="6437">Greg Wasserman at RSS.com: <a class="decorated-link" href="https://rss.com/blog/greg-wasserman/?utm_source=chatgpt.com" target="_new" rel="noopener" data-start="6401" data-end="6437">https://rss.com/blog/greg-wasserman/</a></li> <li data-section-id="dt2e4b" data-start="6438" data-end="6516">Podcast Network Insights: <a class="decorated-link" href="https://rss.com/podcasts/podcast-network-insights/" target="_new" rel="noopener" data-start="6466" data-end="6516">https://rss.com/podcasts/podcast-network-insights/</a></li> <li data-section-id="1fyvsgk" data-start="6517" data-end="6588">Greg Wasserman on LinkedIn: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="6547" data-end="6588">https://www.linkedin.com/in/gregwasserman</a></li> </ul> <p data-start="6590" data-end="6608"><strong>Host: Rob Greenlee</strong></p> <ul data-start="6610" data-end="6865"> <li data-section-id="y32vgr" data-start="6610" data-end="6652">New Media Show: <a class="decorated-link" href="https://newmediashow.com?utm_source=chatgpt.com" target="_new" rel="noopener" data-start="6628" data-end="6652">https://newmediashow.com</a></li> <li data-section-id="jhg2cr" data-start="6653" data-end="6692">Rob Greenlee: <a class="decorated-link" href="https://robgreenlee.com" target="_new" rel="noopener" data-start="6669" data-end="6692">https://robgreenlee.com</a></li> <li data-section-id="phxw19" data-start="6693" data-end="6740">Podcast Hall of Fame: <a class="decorated-link" href="https://podcasthall.com" target="_new" rel="noopener" data-start="6717" data-end="6740">https://podcasthall.com</a></li> <li data-section-id="1myh55g" data-start="6741" data-end="6808">Rob Greenlee on LinkedIn: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="6769" data-end="6808">https://www.linkedin.com/in/robgreenlee</a></li> <li data-section-id="1gokmrd" data-start="6809" data-end="6865">Rob Greenlee Booking: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="6833" data-end="6865">https://calendly.com/robgreenlee</a></li> </ul> <p data-start="6867" data-end="7430"><strong>About the Host/Author:</strong><br data-start="6889" data-end="6892" /><br /> <em>Rob Greenlee is a 2017 Podcast Hall of Fame inductee and Chair, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of Trust Factor Lab and host of the “New Media Show” and “Spoken Human”, Rob helps creators start, grow, monetize, and future-proof their content. He’s held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, and PodcastOne, and serves as Chairperson of the <a href="https://podcasthall.com">Podcast Hall of Fame</a>. Learn more at <a href="http://RobGreenlee.com">RobGreenlee.com</a> and join the Trust Factor Lab Creator/Podcast Services.</em></p> <p data-start="7432" data-end="7783"><strong>Personal/AI Disclosure Note:</strong> <em>I used AI tools to help organize and edit this episode and generate show notes. I have made hand edits; the views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting and platform adoption for more than two decades, and this article reflects my own position.</em></p><p>The post <a href="https://newmediashow.com/are-podcast-networks-becoming-creator-networks-greg-wasserman-666/">Are Podcast Networks becoming Creator Networks? | Greg Wasserman #666</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>

<div class="relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex" data-voice-floating-orb-focus-background=""> <div class="flex flex-col text-sm"> <div class="qMYqUG_convSearchResultHighlightRoot"> <div class="" data-turn-id-container="request-6a0e5ad6-f47c-83ea-b14e-46a6e20fda63-3" data-is-intersecting="true"> <section class="text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-6a0e5ad6-f47c-83ea-b14e-46a6e20fda63-3" data-turn-id-container="request-6a0e5ad6-f47c-83ea-b14e-46a6e20fda63-3" data-testid="conversation-turn-28" data-scroll-anchor="false" data-turn="assistant"> <div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)"> <div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn"> <div class="flex max-w-full flex-col gap-4 grow"> <div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" dir="auto" tabindex="0" data-message-author-role="assistant" data-message-id="f1939211-df73-40b8-8284-a5373b05be4d" data-turn-start-message="true" data-message-model-slug="gpt-5-5-thinking"> <div class="flex w-full flex-col gap-1 empty:hidden"> <div class="markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling"> <p data-start="60" data-end="378"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-2188" src="https://newmediashow.com/wp-content/uploads/2026/05/Newest-New-Media-Show-665-300x300-Episode.jpg" alt="" width="300" height="300" srcset="https://newmediashow.com/wp-content/uploads/2026/05/Newest-New-Media-Show-665-300x300-Episode.jpg 300w, https://newmediashow.com/wp-content/uploads/2026/05/Newest-New-Media-Show-665-300x300-Episode-150x150.jpg 150w" sizes="auto, (max-width: 300px) 100vw, 300px" />In episode <strong data-start="71" data-end="78">665</strong> of the <strong data-start="86" data-end="104">New Media Show</strong>, hosted by <strong data-start="116" data-end="159">2017 Podcast Hall of Famer Rob Greenlee</strong>, Rob talks with <strong data-start="176" data-end="198">Ashley Christenson</strong>, also known as <strong data-start="214" data-end="223">Ashni</strong>, for <em>a deep conversation about one of the most important questions facing podcasting, streaming, creator media, startups, and traditional media right now:</em></p> <p data-start="380" data-end="426"><strong data-start="380" data-end="426">What does “New Media” actually mean today?</strong></p> <p data-start="428" data-end="889">The term <span style="box-sizing: border-box; margin: 0px; padding: 0px;"><strong>&#8220;New Media&#8221;</strong> has been around since the late 1990s, but its</span> meaning is shifting again. What once described digital media outside traditional broadcast and print is now being used by creators, VCs, startups, streaming strategists, AI companies, and professional communities to refer to something more specific: creator-led media that builds trust, influence, industry position, and direct audience relationships.</p> <p data-start="891" data-end="1454">Ashley brings a unique perspective from 13 years in online media, Twitch streaming, YouTube education, startup marketing, community building, and creator strategy. She explains <strong data-start="1211" data-end="1266"><span style="box-sizing: border-box; margin: 0px; padding: 0px;">that she sees the <strong>creator economy</strong> as building an <strong>audience as the asset</strong>, whereas the emerging version of <strong>New Media</strong> is more about building <strong>status and position within</strong></span> an industry conversation</strong>. In her view, the key difference is not simply between consumer and professional audiences, but about what the media operation is designed to build and protect.</p> <p data-start="1456" data-end="1945">Rob brings the longer history of podcasting and digital media into the discussion, asking whether podcasting was one of the first major expressions of New Media and whether it now sits within a much larger creator-led ecosystem. The conversation explores how podcasting, YouTube, streaming video, newsletters, live shows, X, AI-generated content, and Apple Podcasts’ move toward <strong data-start="1832" data-end="1855">HLS video streaming</strong> are all blurring the old lines between podcasting, creator media, and professional media.</p> <p data-start="1947" data-end="2320">A major theme in this episode is whether podcasting is still its own category or has become a powerful format within the broader <strong data-start="2089" data-end="2111">New Media industry</strong>. Rob argues that the word “podcast” is increasingly defined by audiences and platforms, while creators may need to think more broadly as show builders, media operators, and participants in the creator economy.</p> <p data-start="2322" data-end="2654">Ashley and Rob also explore how <strong data-start="2354" data-end="2359">X</strong> is becoming a real-time professional media layer, why founders, investors, executives, and AI builders are returning to the platform, and why companies are experimenting with live streaming, clipping, launch videos, short-form content, and creator-style formats to reach professional audiences.</p> <p data-start="2656" data-end="2988">The episode also moves into AI-generated media, human-hosted content, AI clones, disclosure, and trust. Rob argues that human-created and AI-created content may both need clear labeling, while Ashley points out that long-form podcasts may remain more defensible because listeners often build real relationships with hosts over time.</p> <p data-start="2990" data-end="3396">This conversation lands on a bigger media reality: <strong data-start="3041" data-end="3091">New Media is no longer just a technology term.</strong> It is becoming a business category, a creator category, a trust category, and a professional influence category. Podcasting helped build the foundation, but the next version of New Media is broader, more video-driven, more AI-assisted, more platform-diverse, and more dependent on trust than ever before.</p> <p data-start="3398" data-end="3419"><span style="font-size: 16px;"><strong>Key Topics:</strong></span></p> <ul data-start="3421" data-end="4136"> <li data-start="3421" data-end="3455">What “New Media” means in 2026</li> <li data-start="3456" data-end="3489">Creator economy vs. New Media</li> <li data-start="3490" data-end="3537">Audience as an asset vs. status as an asset</li> <li data-start="3538" data-end="3586">Why podcasting helped define early New Media</li> <li data-start="3587" data-end="3663">Whether podcasters should now think more like creators and show builders</li> <li data-start="3664" data-end="3727">Apple Podcasts HLS video and the return of video podcasting</li> <li data-start="3728" data-end="3788">YouTube, Spotify, X, and the platform shift around shows</li> <li data-start="3789" data-end="3842">Why VCs and startups are using the term New Media</li> <li data-start="3843" data-end="3898">X is a professional media and live content platform</li> <li data-start="3899" data-end="3958">Traditional media is trying to become more internet-native</li> <li data-start="3959" data-end="4016">AI-generated podcasts, AI clones, and synthetic media</li> <li data-start="4017" data-end="4073">Human-hosted content, disclosure, and audience trust</li> <li data-start="4074" data-end="4136">Why long-form podcasts may remain defensible in the AI era</li> </ul> <p data-start="4138" data-end="4161"><strong>Chapter Markers:</strong></p> <p data-start="4138" data-end="4161"><span style="font-size: 14px;">00:00 Cold Open and Welcome</span><br /> <span style="font-size: 14px;">00:32 What Does New Media Mean</span><br /> <span style="font-size: 14px;">02:08 Podcasting Meets Multi Format</span><br /> <span style="font-size: 14px;">03:14 Meet Rob Greenlee</span><br /> <span style="font-size: 14px;">04:01 Introducing Ashley Christensen</span><br /> <span style="font-size: 14px;">04:53 Ashley&#8217;s Creator Economy Journey</span><br /> <span style="font-size: 14px;">08:26 AI Definitions of New Media</span><br /> <span style="font-size: 14px;">12:35 Creator Economy vs New Media</span><br /> <span style="font-size: 14px;">16:29 The Kill Switch Test</span><br /> <span style="font-size: 14px;">21:38 Is VC Rebranding New Media</span><br /> <span style="font-size: 14px;">24:10 Niche Status Media Examples</span><br /> <span style="font-size: 14px;">31:55 Traditional Media Goes Internet Native</span><br /> <span style="font-size: 14px;">34:59 Podcasting Identity and Convergence</span><br /> <span style="font-size: 14px;">41:35 Creator as a Catch-All Term</span><br /> <span style="font-size: 14px;">43:56 Naming New Media</span><br /> <span style="font-size: 14px;">46:11 Podcast Term Debate</span><br /> <span style="font-size: 14px;">51:02 X Shapes Media</span><br /> <span style="font-size: 14px;">55:35 X Video Creator Push</span><br /> <span style="font-size: 14px;">01:00:51 Twitter Podcast Roots</span><br /> <span style="font-size: 14px;">01:04:38 AI Flooding Podcasts</span><br /> <span style="font-size: 14px;">01:07:48 Human Trust Labels</span><br /> <span style="font-size: 14px;">01:11:34 Clones and Disclosure</span><br /> <span style="font-size: 14px;">01:17:49 Trust Factor Wrap</span><br /> <span style="font-size: 14px;">01:18:19 Closing and Where to Follow</span></p> <h2 data-start="4138" data-end="4161">Guest and Host Links</h2> <p data-start="4163" data-end="4265"><strong data-start="4163" data-end="4200">Guest: Ashley Christenson / Ashni</strong><br data-start="4200" data-end="4203" /><br /> Streaming strategist, creator economy, and new media operator</p> <ul data-start="4267" data-end="4391"> <li data-start="4267" data-end="4299">X: <a class="decorated-link" href="https://x.com/ashnichrist" target="_new" rel="noopener" data-start="4272" data-end="4297">https://x.com/ashnichrist</a></li> <li data-start="4300" data-end="4345">YouTube: <a class="decorated-link" href="https://youtube.com/@ashnichrist" target="_new" rel="noopener" data-start="4311" data-end="4343">https://youtube.com/@ashnichrist</a></li> <li data-start="4346" data-end="4391">Hype Partners: <a class="decorated-link" href="https://x.com/hypepartners" target="_new" rel="noopener" data-start="4363" data-end="4389">https://x.com/hypepartners</a></li> </ul> <p data-start="4393" data-end="4415"><strong data-start="4393" data-end="4415">Host: Rob Greenlee</strong></p> <ul data-start="4417" data-end="4682"> <li data-start="4417" data-end="4461">New Media Show: <a class="decorated-link" href="https://newmediashow.com?utm_source=chatgpt.com" target="_new" rel="noopener" data-start="4435" data-end="4459">https://newmediashow.com</a></li> <li data-start="4462" data-end="4503">Rob Greenlee: <a class="decorated-link" href="https://robgreenlee.com" target="_new" rel="noopener" data-start="4478" data-end="4501">https://robgreenlee.com</a></li> <li data-start="4504" data-end="4553">Podcast Hall of Fame: <a class="decorated-link" href="https://podcasthall.com" target="_new" rel="noopener" data-start="4528" data-end="4551">https://podcasthall.com</a></li> <li data-start="4554" data-end="4623">Rob Greenlee on LinkedIn: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="4582" data-end="4621">https://www.linkedin.com/in/robgreenlee</a></li> <li data-start="4624" data-end="4682">Rob Greenlee Booking: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="4648" data-end="4680">https://calendly.com/robgreenlee</a></li> </ul> <p><strong>About the Host/Author:</strong><br /> <em>Rob Greenlee is a <strong>2017 Podcast Hall of Fame inductee and Chair</strong>, a global new-media leader who bridges podcasting’s human roots and its AI-driven future. As founder of <strong>Trust Factor Lab</strong> and host of the <strong>&#8220;New Media Show&#8221;</strong> and &#8220;Spoken Human&#8221;, Rob helps creators start, grow, monetize, and future-proof their content. He’s held leadership roles at Microsoft, Spreaker, Libsyn, StreamYard, and PodcastOne, and serves as Chairperson of the Podcast Hall of Fame. <strong>Learn more at <a href="https://RobGreenlee.com">RobGreenlee.com</a></strong> and join the <strong><a href="https://robgreenlee.com/trustfactorlab/">Trust Factor Lab Creator/Podcast Services.</a></strong></em></p> <p><em><strong>Personal/AI Disclosure Note:</strong> I used AI tools to help organize and edit this episode and generate show notes. I have many hand edits; the views, clarifications, responsibility, and industry perspective are mine and my guests&#8217;. I have been working in podcasting and platform adoption for more than two decades, and this article reflects my own position. The original word choice was mine, and so is the clarification.</em></p> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div><p>The post <a href="https://newmediashow.com/what-is-new-media-now-vs-podcasting-ashley-christenson-ashni-665/">What Is New Media Now vs Podcasting? | Ashley Christenson / @Ashni #665</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>

<p><a href="http://newmediashow.com"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-2100" src="https://newmediashow.com/wp-content/uploads/2026/05/662-New-Media-Show-300x300-Episode-Imran-GoodPods.png" alt="#662-New-Media-Show-300x300-Episode-Imran-GreatPods.co" width="300" height="300" srcset="https://newmediashow.com/wp-content/uploads/2026/05/662-New-Media-Show-300x300-Episode-Imran-GoodPods.png 300w, https://newmediashow.com/wp-content/uploads/2026/05/662-New-Media-Show-300x300-Episode-Imran-GoodPods-150x150.png 150w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a>In episode 662 from May 6th, 2026, of the <strong>New Media Show</strong>, hosted by 2017 Podcast Hall of Famer <strong>Rob Greenlee, </strong>he talks with<strong> Imran Ahmed, founder of <a href="https://greatpods.co">Great Pods</a></strong>, for a <strong>deep conversation about one of podcasting’s longest-running controversies:</strong> <span style="font-size: 20px;"><strong>Discovery</strong></span>.</p> <p><strong>Podcasting has never had a shortage of content.</strong> The <strong>bigger challenge has always been helping listeners find the right shows and helping quality creators get noticed</strong>.</p> <ul> <li><strong>Charts often reward scale. </strong></li> <li><strong>Algorithms can miss the human context. </strong></li> <li><strong>Social media attention does not always create trust. </strong></li> <li><strong>But human recommendations, professional reviews, and transparency. editorial signals may still play an important role.</strong></li> </ul> <p><strong>Imran joins Rob to discuss how Great Pods is building a podcast discovery and decision-making platform around critic reviews, ratings, attribution, podcast search, user reviews, badges, and curated discovery.</strong></p> <blockquote> <p><em><strong>The conversation explores why reviews differ from basic listener comments, why constructive criticism can help creators, and how professional critics can serve as trusted filters for listeners trying to decide what to hear next.</strong></em></p> </blockquote> <p>Rob and Imran also <strong>dig into the broader evolution of podcasting, including the role of word-of-mouth discovery, the limits of podcast app charts, the rise of YouTube as a major discovery platform</strong>, and the ongoing tension around what defines a podcast in a world of audio, video, RSS feeds, platform exclusives, APIs, Netflix-style talk shows, and AI-generated content.</p> <blockquote> <p><em><strong>The episode also connects Great Pods to larger trust and transparency issues in new media.</strong> As <strong>AI-generated shows</strong>, <strong>algorithmic recommendations</strong>, and <strong>platform-controlled discovery continue to grow.</strong></em></p> </blockquote> <p>Rob and Imran discuss <strong>why human editorial judgment, clear labeling, attribution, and credible review systems may become even more important</strong> <strong>for listeners, creators, and platforms.</strong></p> <p><strong>Key Topics Covered</strong></p> <ul> <li>Podcast discovery in 2026</li> <li>Why podcast charts and algorithms often fall short</li> <li>The difference between reviews, ratings, and listener comments</li> <li>Why constructive criticism can help creators improve</li> <li>How Great Pods uses professional reviews and attribution</li> <li>Why human critics can become trusted discovery filters</li> <li>The role of word-of-mouth recommendations in podcast growth</li> <li>Why YouTube has become a major podcast discovery platform</li> <li>How video, RSS, APIs, and platform exclusives are changing podcast definitions</li> <li>Why AI-generated content increases the need for labeling and transparency</li> <li>How podcasters can use reviews, badges, backlinks, and SEO to build credibility</li> <li>What creators should do to make their shows more discoverable</li> </ul> <p><strong>Guest and Host Links</strong></p> <p><span style="font-size: 20px;"><strong>Guest: Imran Ahmed, Founder of Great Pods</strong></span></p> <ul> <li><strong>Great Pods:</strong> <a href="https://www.greatpods.co">https://www.greatpods.co</a></li> <li><strong>Great Pods Blog:</strong> <a href="https://blog.greatpods.co">https://blog.greatpods.co</a></li> </ul> <p><span style="font-size: 20px;"><strong>Host: Rob Greenlee</strong></span></p> <ul> <li><strong>New Media Show:</strong> <a href="https://newmediashow.com">https://newmediashow.com</a></li> <li><strong>Rob Greenlee:</strong> <a href="https://robgreenlee.com">https://robgreenlee.com</a></li> <li><strong>Podcast Hall of Fame:</strong> <a href="https://podcasthall.com">https://podcasthall.com</a></li> <li><strong>Rob Greenlee on LinkedIn:</strong> <a href="https://www.linkedin.com/in/robgreenlee">https://www.linkedin.com/in/robgreenlee</a></li> <li><strong>Rob Greenlee Booking:</strong> <a href="https://calendly.com/robgreenlee">https://calendly.com/robgreenlee</a></li> </ul><p>The post <a href="https://newmediashow.com/can-human-critics-improve-podcast-discovery-imran-ahmed-great-pods-662/">Can Human Critics Improve Podcast Discovery? | Imran Ahmed, Great Pods #662</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>