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Rebooting the Show: Video, AI and Revenue #643

DEC 4, 2025

Rebooting the Show: Video, AI and Revenue #643

<p><strong><img decoding="async" class="alignleft wp-image-1837" src="https://newmediashow.com/wp-content/uploads/2025/12/New-Media-Show-Relaunch-Episode-1-V2-1024x1024.jpg" alt="New Media Show with Rob Greenlee and Rob Walch" width="213" height="213" srcset="https://newmediashow.com/wp-content/uploads/2025/12/New-Media-Show-Relaunch-Episode-1-V2-1024x1024.jpg 1024w, https://newmediashow.com/wp-content/uploads/2025/12/New-Media-Show-Relaunch-Episode-1-V2-300x300.jpg 300w, https://newmediashow.com/wp-content/uploads/2025/12/New-Media-Show-Relaunch-Episode-1-V2-150x150.jpg 150w, https://newmediashow.com/wp-content/uploads/2025/12/New-Media-Show-Relaunch-Episode-1-V2-768x768.jpg 768w, https://newmediashow.com/wp-content/uploads/2025/12/New-Media-Show-Relaunch-Episode-1-V2-1536x1536.jpg 1536w, https://newmediashow.com/wp-content/uploads/2025/12/New-Media-Show-Relaunch-Episode-1-V2-2048x2048.jpg 2048w, https://newmediashow.com/wp-content/uploads/2025/12/New-Media-Show-Relaunch-Episode-1-V2-1320x1320.jpg 1320w" sizes="(max-width: 213px) 100vw, 213px" />In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn</strong>.</p> <p>After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd’s legacy, and where the podcasting industry is really headed in 2025 and beyond.</p> <p><strong>Rob Greenlee and Rob Walch dig into the renewed <a href="https://podcasthall.com">2026 Podcast Hall of Fame</a>, why hosting it at <a href="https://podfestexpo.com">Podfest Expo</a> matters, and how this year’s inductee class reflects both the early pioneers and today’s global voices.</strong></p> <p><strong>They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,”</strong> and <strong>how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level.</strong></p> <p><strong>The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen</strong>, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes.</p> <p><strong>From YouTube and Spotify’s “top podcast” charts to Apple’s long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such.</strong></p> <p><strong>They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media.</strong></p> <p><strong>Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful</strong>.</p> <p>Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show’s roots while leaning hard into the realities of today’s business of podcasting.</p> <h3><strong>Rob Greenlee</strong></h3> <p><strong>Rob Greenlee website</strong><br /> <a href="https://RobGreenlee.com">https://RobGreenlee.com</a><br /> <strong>New Media Show for Audio and Video RSS feeds</strong><br /> <a href="https://NewMediaShow.com">https://NewMediaShow.com</a><br /> <strong>Adore Creator Network and shows hub</strong><br /> <a href="https://AdoreNetwork.com">https://AdoreNetwork.com</a><br /> <strong>Adore Creator Community on Skool</strong><br /> <a href="https://Skool.com/AdoreNetwork">https://Skool.com/AdoreNetwork</a><br /> <strong>Podcast Hall of Fame</strong><br /> <a href="https://PodcastHall.com">https://PodcastHall.com</a><br /> <a href="https://YouTube.com/@OfficialPodcastHallofFame">https://YouTube.com/@OfficialPodcastHallofFame</a><br /> <strong>The Pro Creator Playbook with Rob Greenlee</strong><br /> <strong>Audio podcast</strong><br /> <a href="https://www.adorenetwork.com/show/pro-creator-playbook-audio/">https://www.adorenetwork.com/show/pro-creator-playbook-audio/</a><br /> <strong>Video show</strong><br /> <a href="https://www.adorenetwork.com/show/pro-creator-playbook-video/">https://www.adorenetwork.com/show/pro-creator-playbook-video/</a><br /> <strong>Spoken Life Show</strong><br /> <a href="https://www.adorenetwork.com/show/spoken-life-show/">https://www.adorenetwork.com/show/spoken-life-show/</a><br /> <strong>Spoken Human show on YouTube</strong><br /> <a href="https://YouTube.com/@spokenhuman">https://YouTube.com/@spokenhuman</a><br /> <strong>Rob Greenlee YouTube channel</strong><br /> <a href="https://YouTube.com/@RobGreenlee">https://YouTube.com/@RobGreenlee</a></p> <h3><strong>Rob Walch</strong></h3> <p><strong>Libsyn podcast hosting and network</strong><br /> <a href="https://libsyn.com">https://libsyn.com</a><br /> <strong>Podcast411 with Rob Walch</strong><br /> <a href="https://podcast411.com">https://podcast411.com</a></p> <p> </p><p>The post <a href="https://newmediashow.com/rebooting-the-show-video-ai-and-revenue-643/">Rebooting the Show: Video, AI and Revenue #643</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>

64 MIN

Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO

SEP 11, 2025

Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO

<p><img fetchpriority="high" decoding="async" class="wp-image-1748 size-full alignleft" src="https://mikedell.org/nmss/wp-content/uploads/2025/11/Episode-Cover-Art-NMS-Todd-Rememberance-2-300x300-1.jpg" alt="" width="300" height="300" srcset="https://newmediashow.com/wp-content/uploads/2025/11/Episode-Cover-Art-NMS-Todd-Rememberance-2-300x300-1.jpg 300w, https://newmediashow.com/wp-content/uploads/2025/11/Episode-Cover-Art-NMS-Todd-Rememberance-2-300x300-1-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" /><strong>On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane</strong>, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years.</p> <p>Todd’s influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators.</p> <p>Joining <strong>host Rob Greenlee Podcast Hall of Famer</strong> are <strong>Adam Curry is also a Podcast Hall of Famer</strong>, <strong>Mike Dell, VP at Blubrry</strong>, and <strong>Rob Walch, VP at Libsyn</strong> <strong>who is also a Podcast Hall of Famer</strong> as we reflect on Todd’s extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting.</p><p>The post <a href="https://newmediashow.com/remembering-todd-cochrane-podcast-hall-of-famer-and-blubrry-ceo/">Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>

66 MIN

Bryan Barletta of Podcast Movement: What’s Next for the Show? #642

SEP 3, 2025

Bryan Barletta of Podcast Movement: What’s Next for the Show? #642

<p><a href="https://newmediashow.com/wp-content/uploads/sites/7/2025/09/0902-300.jpg"><img decoding="async" class="alignleft size-full wp-image-3038" src="https://newmediashow.com/wp-content/uploads/sites/7/2025/09/0902-300.jpg" sizes="(max-width: 300px) 100vw, 300px" srcset="https://newmediashow.com/wp-content/uploads/sites/7/2025/09/0902-300.jpg 300w, https://newmediashow.com/wp-content/uploads/sites/7/2025/09/0902-300-150x150.jpg 150w" alt="" width="300" height="300" /></a>The episode titled “Bryan Barletta of Podcast Movement: What’s Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discussing the recent happenings at Podcast Movement following the event. Bryan expresses gratitude for Todd and Rob’s previous discussions about Podcast Movement and mentions the importance of critical feedback.</p> <p>Todd brings up some challenges regarding the number of attendees and logistical details from the recent Podcast Movement event, sharing metrics he tracked personally. Bryan explains that he was less involved in that specific event but acknowledges the need for feedback and improvement based on attendees’ experiences.</p> <p>Bryan discusses his recent transition after the acquisition of SoundProfitable and how it positions him to make impactful changes in the industry. He emphasizes the need to create value and excitement around the event, with a particular focus on enhancing attendance and engagement. They discuss how the geographical location of upcoming events, especially in New York, should draw more attendees compared to previous events in San Diego.</p> <p>Todd highlights the differences in crowd behavior at events compared to others, like Podfest and events in London. Bryan responds that the changes since COVID and the dynamics of each convention make it essential to evaluate attendee needs carefully.</p> <p>The conversation shifts to how better to engage creators and business representatives in the podcasting industry. Bryan acknowledges the diversity within the creator community and highlights the challenges of merging business and creator-centric content at events. Rob raises concerns about maintaining a balance between industry-focused events and offerings for creators.</p> <p>They note the popularity of video as a growing trend in podcasting and the importance of presenting audio content in appealing ways. Todd urges that audio should remain a cherished medium and not be overshadowed by video initiatives.</p> <p>As the episode progresses, Bryan shares his views on the potential of Podcast Movement to support creators more robustly and the need to differentiate from competing platforms like YouTube and Spotify. He emphasizes the importance of fostering audio-centric content creation in response to industry changes.</p> <p>Toward the end of the discussion, Bryan shares that announcements will be made around October, hinting at upcoming adjustments to the event structure and approach to programming. He emphasizes the goal of making it easier for attendees to engage with the event and expresses excitement about future initiatives.</p> <p>Todd and Rob wrap up the episode by reflecting on Bryan’s insights, acknowledging questions that remain, and the evolving landscape of podcasting events. They point out the potential for regional events and reiterate the need for better communication with the creator community.</p> <p>The episode concludes with Todd giving his contact details and inviting listeners to follow up for future discussions.</p><p>The post <a href="https://newmediashow.com/bryan-barletta-of-podcast-movement-whats-next-for-the-show/">Bryan Barletta of Podcast Movement: What’s Next for the Show? #642</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>

70 MIN

Podcast Movement Recap and Insights #641

AUG 27, 2025

Podcast Movement Recap and Insights #641

<p><a href="https://newmediashow.com/wp-content/uploads/sites/7/2025/08/250x250-1.jpg"><img loading="lazy" decoding="async" class="alignleft size-full wp-image-3029" src="https://newmediashow.com/wp-content/uploads/sites/7/2025/08/250x250-1.jpg" alt="" width="250" height="250" srcset="https://newmediashow.com/wp-content/uploads/sites/7/2025/08/250x250-1.jpg 250w, https://newmediashow.com/wp-content/uploads/sites/7/2025/08/250x250-1-150x150.jpg 150w" sizes="auto, (max-width: 250px) 100vw, 250px" /></a>In this episode titled “Podcast Movement Recap and Insights,” hosts Todd Cochrane and Rob Greenlee discuss their experiences and observations from the recent Podcast Movement conference held in Dallas. Todd has also posted a piece on <a href="https://www.linkedin.com/posts/toddcochrane_podcast-movement-2025-a-turning-point-i-activity-7364607860070158337-hq1K?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAAwXGYB8a9xqE0jPfPh8bVHP9MwdqDl4Uw">Linkedin</a> that has garnered nearly 8000 views.</p> <p>Todd kicks off the conversation by expressing gratitude for the listeners. Rob brings up the theme “show me the money,” which reflects a mixture of seriousness and humor regarding the event. Todd shares his experience of arriving on a Sunday, noting that he could have saved on hotel costs by arriving later, given the event’s setup schedule.</p> <p>Both hosts discuss the presence of vendors at the conference, with Todd commenting on the impressive booth from Libsyn compared to other vendors, resulting in a total of about twenty vendors. Rob adds context for those unfamiliar with Podcast Movement, describing it as historically significant and the largest podcasting conference, although he notes that it may no longer hold that title. They express concerns over attendance numbers, suggesting that the conference may be losing its prominence compared to other events, such as Podfest.</p> <p>As they delve deeper, Todd notes that many attendees seemed to be local and not diverse enough geographically in terms of representation. They discuss the financial aspects of attending the event, including ticket costs and discounts provided for local attendees. Todd expresses relief that the discounted tickets helped increase attendance.</p> <p>The conversation shifts to a significant announcement made during the conference regarding Podcast Movement’s acquisition of Sounds Profitable. They discuss the implications of this acquisition and the confusion surrounding the language used to describe the transaction, which is defined as both an acquisition and a merger. Todd shares his initial reactions and interactions with key players from Sounds Profitable, expressing hope for future creator engagement.</p> <p>Rob and Todd then reflect on the event’s atmosphere and traffic. While they experienced slow periods, Todd is satisfied with the overall attendance, noting that they ultimately scanned around 100 badges. They discuss the mix of people they interacted with, some looking to shift their hosting platforms, while others were starting.</p> <p>The hosts discuss potential issues affecting the podcasting space, including stagnation in creator numbers and retention concerns. Critical discussions within the industry arise, reflecting on whether podcasting can maintain its independence while embracing mainstream media and the expectations of profitability.</p> <p>They also discuss practical considerations for future events, including potential changes in scheduling and structure to appeal to both business professionals and creators. Rob suggests the need for one-day passes and more targeted marketing to effectively engage local audiences.</p> <p>Todd expresses his hope for improvements, highlighting the possibility of creating a space for a truly educational experience that is free from self-promotion. They both emphasize the importance of creating a balanced program that prioritizes genuine teaching and sharing knowledge rather than merely promoting products or platforms.</p> <p>By the end of the episode, Todd shares some insights regarding industry trends, drawing attention to the need for widespread understanding of Open RSS and its importance in sustaining the podcasting ecosystem. They conclude with acknowledgments, inviting their audience to send feedback and highlighting key people in the podcasting community, while looking forward to future developments and discussions.</p> <p>The episode wraps up with both hosts thanking their listeners and affirming their return for the next episode.</p><p>The post <a href="https://newmediashow.com/podcast-movement-recap-and-insights-641/">Podcast Movement Recap and Insights #641</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>

-1 MIN

Podcasting’s Future Is a Choice

AUG 14, 2025

Podcasting’s Future Is a Choice

<p>In this episode titled “Podcasting’s Future Is Choice”, hosts Todd Cochrane and Rob Greenlee discuss various aspects of the podcasting industry, particularly surrounding the upcoming Podcast Movement event.</p> <p>The episode begins with Todd and Rob greeting each other and discussing their plans to attend the Podcast Movement conference. They discuss the costs associated with attending the event and express hope that it will attract a good turnout. Todd mentions the high price of coffee at the venue, leading to a discussion about the costs of refreshments at such events.</p> <p>They then transition to a new topic, discussing a recent article by Tom Webster that highlights a survey revealing the public still predominantly expects podcasts to be audio-based. The hosts analyze and debate the implications of the data, discussing how perceptions may be shifting regarding the definitions of podcasts as audiences encounter more video content.</p> <p>Rob comments on the current state of the podcasting industry, describing it as “cloudy” due to the evolving relationship between audio and video formats. He reflects on how podcasting has become increasingly commercialized over time, similar to mainstream media, with a growing focus on monetization and advertising.</p> <p>As the conversation progresses, Todd and Rob delve into a podcast study indicating that most listeners dedicate only three hours a week to podcasts, questioning the implications of such limited consumption. They also discuss the growth in podcast advertising revenue, which has reportedly risen, but express skepticism about the figures presented, particularly in light of layoffs within the industry.</p> <p>Todd mentions Spotify’s plan to raise subscription costs for users outside the U.S. and discusses other industry trends, such as the dual nature of recent podcasting content. Rob notes that some networks are canceling podcasts labeled as risky because of their unfiltered content.</p> <p>The hosts shift to a discussion about the upcoming Podcast Movement, focusing on the various sessions and their related topics, with a notable emphasis on video in podcasting. They also touch on the challenges of securing accommodations at the event.</p> <p>Towards the closing of the episode, Todd and Rob recount their personal travel experiences and provide insights into Internet speeds available in their respective areas, reflecting on the necessary infrastructure for modern podcasting.</p> <p>In conclusion, they agree to return with insights and updates from Podcast Movement in a future episode, signing off with their contact information.</p><p>The post <a href="https://newmediashow.com/podcastings-future-is-a-choice/">Podcasting’s Future Is a Choice</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>

59 MIN