Tony Martignetti Nonprofit Radio

This Week: A Different Take On Donor Retention Most donor retention research is on process. Like, get your acknowledgment letters out within 24 hours. Kerry Hecht’s research takes a fresh look at how to keep folks with you. She shares her thinking on getting people to donate time as volunteers, and donate through purchases. Kerry is CEO of 10k Humans. (This originally aired September 9, 2024.) There’s more at tonymartignetti.com

This Week: Quantitative Fundraising Research You can stop relying on conventional wisdom passed on through webinars and conferences. There’s a plethora of quantitative research on how to optimize storytelling to get your best fundraising outcomes. What is social emotion, how do you evoke it and why should you? How much story detail is not enough or too much? Better to talk about individuals or groups? What does the research reveal to maximize Planned Giving fundraising commitments? Professor Russell James of Texas Tech University walks us through what the research shows. (This originally aired September 23, 2024.) There’s more at tonymartignetti.com

This Week: Easy Fundraising & Friendmaking for Board Members That’s Gail Perry’s new book, working to overcome the bad reputation foisted on fundraising by many board members. She’s clear on the four fundraising roles your members can play, and only one means asking for gifts. She also emphasizes the importance of solid stewardship, and how easy it can be done, along with how your board and staff can best divide the fundraising work. Gail is the founder of Gail Perry Group. There’s more at tonymartignetti.com

This Week: Your Board’s Role In Talent Management With a strong CEO/board relationship, your board plays a valuable role in talent decisions that impact your culture, equity and sustainability. Likewise with executive compensation and evaluation, developing a leadership pipeline and succession planning. And what does that strong CEO/board relationship look like? Allison Wyatt, CEO of Edgility Talent Partners, shares her expertise. There’s more at tonymartignetti.com

This Week: Be Present To Save The Universe If you want your presentations and messages to persuade people, you need to be present; clear; confident; unscripted; and have fun. Whether you’re meeting one-on-one, one-on-one-hundred, or you’re on stage facing 2500. Whether you’re in person or virtual. Paul Gordon preaches the gospel of “Get out of your own way in order to say what you truly mean.” There’s more at tonymartignetti.com