<description>&lt;p dir="ltr"&gt;Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs.&lt;/p&gt; &lt;p dir="ltr"&gt;Here’s a glance at what you’ll learn from &lt;strong&gt;Tommy Mello&lt;/strong&gt; and &lt;strong&gt;Joe Polish&lt;/strong&gt; in this episode:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr"&gt;How Joe turned his life around from addiction and made his entrepreneurial fantasy come true&lt;/li&gt; &lt;li dir="ltr"&gt;What Joe did with his carpet cleaning business that made him stand out from everybody else&lt;/li&gt; &lt;li dir="ltr"&gt;One of the most instrumental conversations Joe had that changed the trajectory of his business&lt;/li&gt; &lt;li dir="ltr"&gt;The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success&lt;/li&gt; &lt;li dir="ltr"&gt;Why there's no relationship between "being good" and getting paid (and what to do about this)&lt;/li&gt; &lt;li dir="ltr"&gt;Secrets of education-based marketing, relationship marketing, and direct response marketing&lt;/li&gt; &lt;li dir="ltr"&gt;Why any problem in the world can be solved with the right sales letter (and how to write it)&lt;/li&gt; &lt;li dir="ltr"&gt;How "bad news" in the world could be the best piece of "good news" for your business and life&lt;/li&gt; &lt;li dir="ltr"&gt;Discover the #1 reason people buy from you and attract more Customers to your business&lt;/li&gt; &lt;li dir="ltr"&gt;The Million Dollar Racehorse: How to best take care of yourself so you win more often&lt;/li&gt; &lt;li dir="ltr"&gt;How to create valuable marketing that helps prospects make an informed buying decision&lt;/li&gt; &lt;li dir="ltr"&gt;Increase your productivity, leverage your capabilities, and 10x your achievements&lt;/li&gt; &lt;li dir="ltr"&gt;How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!)&lt;/li&gt; &lt;li dir="ltr"&gt;A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation&lt;/li&gt; &lt;li dir="ltr"&gt;The power of guarantees, building trust, positioning, and focusing on "What's In It For Them"&lt;/li&gt; &lt;li dir="ltr"&gt;Two keys to identifying what people want, aligning with prospects, and selling more services&lt;/li&gt; &lt;li dir="ltr"&gt;The 9 principles of Genius Networking that can help you get what you want in life and business&lt;/li&gt; &lt;li dir="ltr"&gt;How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people&lt;/li&gt; &lt;/ul&gt;</description>

I Love Marketing

Joe Polish and Dean Jackson

Keeping It E.L.F. (Easy, Lucrative, and FUN!): How To Build A Great Business Where Everybody Wins with Tommy Mello and Joe Polish - I Love Marketing Episode #460

SEP 28, 202386 MIN
I Love Marketing

Keeping It E.L.F. (Easy, Lucrative, and FUN!): How To Build A Great Business Where Everybody Wins with Tommy Mello and Joe Polish - I Love Marketing Episode #460

SEP 28, 202386 MIN

Description

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs.

Here’s a glance at what you’ll learn from Tommy Mello and Joe Polish in this episode:

  • How Joe turned his life around from addiction and made his entrepreneurial fantasy come true
  • What Joe did with his carpet cleaning business that made him stand out from everybody else
  • One of the most instrumental conversations Joe had that changed the trajectory of his business
  • The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success
  • Why there's no relationship between "being good" and getting paid (and what to do about this)
  • Secrets of education-based marketing, relationship marketing, and direct response marketing
  • Why any problem in the world can be solved with the right sales letter (and how to write it)
  • How "bad news" in the world could be the best piece of "good news" for your business and life
  • Discover the #1 reason people buy from you and attract more Customers to your business
  • The Million Dollar Racehorse: How to best take care of yourself so you win more often
  • How to create valuable marketing that helps prospects make an informed buying decision
  • Increase your productivity, leverage your capabilities, and 10x your achievements
  • How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!)
  • A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation
  • The power of guarantees, building trust, positioning, and focusing on "What's In It For Them"
  • Two keys to identifying what people want, aligning with prospects, and selling more services
  • The 9 principles of Genius Networking that can help you get what you want in life and business
  • How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people