In this episode of Association Leadership Radio, Lee Kantor interviews Bennie F. Johnson of the American Marketing Association (AMA). Bennie discusses the AMA’s mission to support marketers in their career development and the organization’s long-standing history and global reach. He also emphasizes the importance of understanding customers and market opportunities in association leadership. The conversation [...]

Business RadioX® Network

Business RadioX®

Navigating the Evolving Landscape of Marketing: Insights from the American Marketing Association

MAY 3, 2024-1 MIN
Business RadioX® Network

Navigating the Evolving Landscape of Marketing: Insights from the American Marketing Association

MAY 3, 2024-1 MIN

Description

In this episode of Association Leadership Radio, Lee Kantor interviews Bennie F. Johnson of the American Marketing Association (AMA). Bennie discusses the AMA’s mission to support marketers in their career development and the organization’s long-standing history and global reach. He also emphasizes the importance of understanding customers and market opportunities in association leadership. The conversation […]