<p>European firms dominate the global luxury landscape, accounting for two-thirds of sales and nine of the ten most valuable luxury brands. A strong emphasis on heritage and control of the supply chain have helped ensure success. But can Europe hold on to its crown?</p><p>Hosts: Tom Lee-Devlin, Alice Fulwood and Mike Bird. Guests: Thomai Serdari, a professor of marketing at NYU Stern; and Ermenegildo Zegna, CEO and chairman of Zegna Group, an Italian luxury company.</p><p><em>Sign up for a</em><a href="http://www.economist.com/podcastsplus-moneytalks" rel="noopener noreferrer" target="_blank"><em> free trial</em></a><em> of Economist Podcasts+. If you’re already a subscriber to The Economist, you’ll have full access to all our shows as part of your subscription. For more information about how to access Economist Podcasts+, please visit our</em><a href="https://myaccount.economist.com/s/article/What-is-Economist-Podcasts" rel="noopener noreferrer" target="_blank"><em> FAQs page</em></a><em> or watch</em><a href="https://www.youtube.com/watch?v=48TlDbL-4vU" rel="noopener noreferrer" target="_blank"><em> our video</em></a><em> explaining how to link your account.</em></p><p><br></p>
