Location Based Marketing is one of the latest trends in internet marketing and advertising agencies are jumping on board. Location based marketing is responsible for jumpstarting local business foot traffic to brick-and-motor stores. If your business has a physical location, you need to register your business on these networks today.

Location Based Marketing let’s users “check in” to physical locations in the world using their mobile device. They can share these check ins with friends and share on various social networks, including Facebook and Twitter.

There are many Location Based Marketing platforms, but this episode of the Extreme Marketing Show discusses Facebook Places, Gowalla and Foursquare and how you can use these services in your local business marketing to reward customers, generate business awareness and drive more foot traffic to your local business.

Episode 4 of the Extreme Marketing Show Todd Probasco and Bruce Etzcorn also discusses the importance of customer reviews of your business and how public opinion is starting to be used in SERP (Search Engine Results Page) ranking factors.