QR Codes are starting to appear everywhere and if your advertising agency is not using QR Code Marketing in your mobile marketing, web marketing, email marketing, print and broadcast marketing you’re behind the times!

QR Codes connect the real world marketing with your internet marketing. Allowing customers to scan a QR code with a QR code reader and interact with your brand, getting customers closer to the sales funnel and closer your product. A QR code can be used to store information that connects customers to your product or brand in a variety of ways. Use QR codes to connect customers to your website, store a preformatted text message for SMS marketing, Use QR Codes to RSVP to events and even exchange contact information via vCard. The possibilities in QR Code marketing are endless. Some other examples:

• In a magazine ad, add a QR code to link directly to that item on your website.
• Add a QR Code to review sites for customers to review your business.
• In a magazine ad, ask a question, scanning the QR code could provide the answer.
• Joining Text Clubs. add your keyword as the message (MSHOW) and preformat the shortcode (89000).
• Use QR codes in newspapers in your automotive marketing and direct customers to your in-stock inventory.

Listen to Episode 3 where Todd Probasco and Bruce Etzcorn discuss QR code marketing in deeper detail.