Shantan Maderu is a Senior Business Consultant for the Consumer Sector vertical at IndustryARC for the past 3 years. He has worked in Reliance Retail earlier and has an overall industry experience of more than 8 years. He has done his MBA in Marketing from VJIM. His work on various projects involves providing strategic insights that helped various people to establish their business in retail sector. Shantan has also worked closely with sales, operational heads and used data Analytics to significantly improve the operational and also the sales efficiencies. His work on the food testing, professional hair care and hair oils markets was highly appreciated by IndustryARC clients. Agenda: 1. Introduction 2. Who is involved in the food testing market? 3. Why is the food testing market increasing? 4. Conclusion