<p><strong>Perry Marshall</strong>, Adwords Expert and Author of “<em>80/20 Sales and Marketing</em>” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins.</p> <p>-= 7 Levers Report =- <br /> <a href="http://7leversreport.com">http://7leversreport.com</a> - Find out more about the 7 Levers of business</p> <p>-= Links =-</p> <p>- Online <br /> <a href="http://www.perrymarshall.com">http://www.perrymarshall.com</a> - Perry's Site</p> <p><a href="http://www.sell8020.com">http://www.sell8020.com</a> - Direct link to the "Shipping Only" book offer.</p> <p><a href="http://8020curve.com">http://8020curve.com</a> - 80/20 Online calculator tool</p> <p>- Books <br />You can try out a lot of the books we recommend in audio format with Audible:</p> <p><a href="http://audibletrial.com/preneurcast">http://audibletrial.com/preneurcast</a> - Free trial with a free audio book download for PreneurCast listeners</p> <p>- Previous PreneurCast Episodes <br />All previous episodes are available over at <a href="http://preneurmarketing.com">http://preneurmarketing.com</a> along with show notes, links and full transcripts of each episode.</p> <p>-=- <br />For more information about Pete and Dom, visit us online at <a href="http://preneurmarketing.com">http://preneurmarketing.com</a> or drop us a line at: [email protected]</p> <p>If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at <a href="http://preneurmarketing.com">http://preneurmarketing.com</a></p>